Mehak Balwani- Resume
MEHAK BALWANI
------------/ ------------
Education
Bachelor of Arts, English Literature and International Development Studies 2018 -2022
McGill University (Montreal, Canada)
•GPA -3.77
International Baccalaureate Diploma Program 2016–2018
Cathedral and John Connon School (Mumbai, India)
•Higher Level -English, Economics, Visual Art
•Standard level -Math, Physics, Hindi
Experience
Social Media Ideation and Execution
Asymmetrique Digital Agency (Mumbai)/ ------------/ August-November 2020
•Social media ideation, execution and response for an e-learning brand and cosmetic brand.
•Developed a 3-month social media campaign that grew the audience by 2k subscribers.
•Collaborated with the copywriter and production team for execution.
Staff Writer
Catalyst McGill / ------------ August 2019- Present
•Writer for Catalyst, an online platform for news, features, and opinions regarding international development by students at McGill.
•Collaborate and ideate with the editorial team to establish headlines and develop briefs.
•Simplified complicated development policies and economic activities into language understood by the average reader.
Copy Writing Intern
FAE BEAUTY / https://www.faebeauty.in June – August 2019
•Collaborated with the editorial team to create a defined brand voice around the diversity of beauty and accessibility of cosmetics.
•Adopted a defined brand voice and tone to build out a content bank of creative articles, infographics, blog posts, and opinion pieces for the launch of the brand.
•Developed and executed a social media launch strategy while collaborating with the PR team.
Content creator
Annapurna Movement (Mumbai) / ------------/ May - September 2020
•Content writing for website, fundraising campaigns and press circuits
•Social media graphic and video content creation to increase engagement.
•Spearheaded fundraising events that raised more than 5000$.
Design
F Word zine (Montreal) / ------------/femmag0 September - April 2019
•Part of the design team responsible for the layout and design of the Magazine.
•Collaborated with the other members of the selection committee to determine the theme and select pieces to be published.
Social Media team member
McGill International Review August-December 2019
•Curated and posted content on all MIR social media accounts
Marketing and Customer Service
Sbarro, India June -July 2018
•Assisted the marketing manager and working on online and in-store graphics, themes, launch plan’s for new stores.
•Interacting with customers to collect feedback. Data analysis from online surveys to understand customer choices and their decision-making process.
Assistant to Editor
Robin Age-children’s newspaper (Mumbai, India) May –June 2017
•Assisted the Editor of the newspaper
•Authored research-based pieces for the travel section of the newspaper.
Skills Summary
•Adobe- InDesign CC2018 and Photoshop CC2018
•Creative Writing and Editing
•Illustration and sculpting
•Microsoft -Excel, PowerPoint, Word, outlook
•Search Engine Optimization
Volunteer and Extra-Curricular
Teaching Assistant
Akanksha Foundation, An Education focused non-profit March 2017–January 2018
------------/the-school-project/the-model/
•Mentoring middle school children to help them form narrative concepts and guiding the conception and production of a children’s picture book written and illustrated by them.
Campaign developer
Bachpan Bachao Andolan (BBA)/ ------------.in May - June 2019
Newsletter Editor
Highschool monthly newsletter collaborator and editor . 2017 -2018
MEHAK BALWANI
------------/ ------------
Education
Bachelor of Arts, English Literature and International Development Studies 2018 -2022
McGill University (Montreal, Canada)
•GPA -3.77
International Baccalaureate Diploma Program 2016–2018
Cathedral and John Connon School (Mumbai, India)
•Higher Level -English, Economics, Visual Art
•Standard level -Math, Physics, Hindi
Experience
Social Media Ideation and Execution
Asymmetrique Digital Agency (Mumbai)/ ------------/ August-November 2020
•Social media ideation, execution and response for an e-learning brand and cosmetic brand.
•Developed a 3-month social media campaign that grew the audience by 2k subscribers.
•Collaborated with the copywriter and production team for execution.
Staff Writer
Catalyst McGill / ------------ August 2019- Present
•Writer for Catalyst, an online platform for news, features, and opinions regarding international development by students at McGill.
•Collaborate and ideate with the editorial team to establish headlines and develop briefs.
•Simplified complicated development policies and economic activities into language understood by the average reader.
Copy Writing Intern
FAE BEAUTY / https://www.faebeauty.in June – August 2019
•Collaborated with the editorial team to create a defined brand voice around the diversity of beauty and accessibility of cosmetics.
•Adopted a defined brand voice and tone to build out a content bank of creative articles, infographics, blog posts, and opinion pieces for the launch of the brand.
•Developed and executed a social media launch strategy while collaborating with the PR team.
Content creator
Annapurna Movement (Mumbai) / ------------/ May - September 2020
•Content writing for website, fundraising campaigns and press circuits
•Social media graphic and video content creation to increase engagement.
•Spearheaded fundraising events that raised more than 5000$.
Design
F Word zine (Montreal) / ------------/femmag0 September - April 2019
•Part of the design team responsible for the layout and design of the Magazine.
•Collaborated with the other members of the selection committee to determine the theme and select pieces to be published.
Social Media team member
McGill International Review August-December 2019
•Curated and posted content on all MIR social media accounts
Marketing and Customer Service
Sbarro, India June -July 2018
•Assisted the marketing manager and working on online and in-store graphics, themes, launch plan’s for new stores.
•Interacting with customers to collect feedback. Data analysis from online surveys to understand customer choices and their decision-making process.
Assistant to Editor
Robin Age-children’s newspaper (Mumbai, India) May –June 2017
•Assisted the Editor of the newspaper
•Authored research-based pieces for the travel section of the newspaper.
Skills Summary
•Adobe- InDesign CC2018 and Photoshop CC2018
•Creative Writing and Editing
•Illustration and sculpting
•Microsoft -Excel, PowerPoint, Word, outlook
•Search Engine Optimization
Volunteer and Extra-Curricular
Teaching Assistant
Akanksha Foundation, An Education focused non-profit March 2017–January 2018
------------/the-school-project/the-model/
•Mentoring middle school children to help them form narrative concepts and guiding the conception and production of a children’s picture book written and illustrated by them.
Campaign developer
Bachpan Bachao Andolan (BBA)/ ------------.in May - June 2019
Newsletter Editor
Highschool monthly newsletter collaborator and editor . 2017 -2018