Experienced Graphic Designer
DAVID HOROWITZ 6375 25th Avenue North St. Petersburg, FL 33710 ------------ ------------ Professional Summary Graphic Designer/Art Director/Mac Artist with over 40 years of experience in agency, direct mail, retail advertising, brochure and catalog design and production for print, as well as Web graphics creation. Skills and strengths include: • Visualization/conceptualization • Creativity • Expert in InDesign, QuarkXPress, Photoshop and Illustrator • Organizational skills/time management • Written and verbal communication • Problem solving • Results oriented/deadline driven • Increasing profitability/decreasing costs • Improving customer service Achievements Updated and modernized glass supply catalog design and created and wrote series of brochures to kick off new commercial glass division at Daniels Corp. Developed Book-of-the-Month’s Black Expressions Book Club Current Member catalog from inception to become one of the top ten book clubs at Bookspan with a membership of over 250,000, earning national recognition in literary circles. Designed and implemented new format for Black Expressions Current Member catalog at Bookspan resulting in 15% increase in membership. Retouched existing stock art instead of purchasing new resulting in $30,000 savings over 3 years at Bookspan. Decreased turnaround time for catalog production and improved visual appeal at Outpost Communications Group resulting in 25% increase in new accounts including the largest RV retailer in Southeast U.S. Reorganized server filing system at Outpost, improving efficiency and resulting in streamlined production schedules and faster job turnaround.
DAVID HOROWITZ Page 2 Professional Experience – Graphic Designer Saver’s Digest, Pinellas Park, FL 2019 - 2020 Design and produce retail advertising for print part-time. – Graphic Design Consultant Daniels Corp., Tampa FL 2016 - 2019 Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics – Senior Graphic Designer Daniels Corp., Tampa FL 2012 - 2016 Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics – Graphic Designer Saver’s Digest, St. Petersburg, FL 2011 Design and produce retail advertising for print part-time. – 2009-2011 Left work force because of family illness which has been resolved. – Graphic Designer Daniels Corp., Carrollwood, FL 2007 - 2009 Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics – Assistant Art Director Outpost Communications Group, Inc., St. Pete Beach, FL 2004 - 2006 Create, produce and prepare truck accessory and recreational vehicle catalogs for print for nationwide clients. Interact with clients to assure needs are met – Freelance Hometown Messenger, St. Petersburg, FL 2004 - 2007 Design, produce and prepare retail ads for print on a part-time basis from home. Design new company logo, new ads, redesign existing ads, consistently meet publishing deadlines – Art Director Bookspan, Garden City, NY 1998 - 2003 Work with team consisting of editor, copywriter, marketing director and researcher to design and execute 24-pg Black Expressions Book Club Current Member mail order catalog, four to six 4-8-pg. enclosures and peripherals on 3-week cycle Art Director – Squeo Graphics, Bay Shore, NY 1997 - 1998 Design and produce websites, brochures, corporate identity packages, retail advertising – Assistant Art Director Mark 1 Publications, Inc., Rego Park, NY 1993 - 1997 Design and produce retail advertising, coordinate all art department traffic. – Freelance Graphic Design 1989 -1993 Create and produce retail electronics advertising. Accounts include: LaBelle Camera & Stereo, Ciro’s Corner, Corner Distributors, National Consumer Electronics – Art Director Shopping Center Publications, Inc. West Babylon, NY 1985 - 1989 Manage 3-person art department. Design and produce retail advertising for mall publications (newsprint tabloids, magazines, process color catalogs) for South Shore Mall, Broadway Mall, Sunrise Mall, Kings Plaza, Dutchess Mall, Connecticut Post Mall and others: design and produce print ad campaigns for individual retail clients – Art Director Ad Printing Company, Amityville, NY 1980 - 1985 Prepare retail advertising for print including concept, copywriting, layout, proof reading and make-up Account Executive. Personal and telephone soliciting of retail advertisers, design and execution of advertising concepts Education – Parsons School of Design, New York, NY 1977 - 1979 Major: Advertising and Graphic Design Selected coursework includes Advertising, Marker Sketch Techniques, Graphic Design Grade Point Average: 4.0 – Syracuse University, Syracuse, NY 1968 – 1970 Major: Industrial Design
DAVID HOROWITZ 6375 25th Avenue North St. Petersburg, FL 33710 ------------ ------------ Professional Summary Graphic Designer/Art Director/Mac Artist with over 40 years of experience in agency, direct mail, retail advertising, brochure and catalog design and production for print, as well as Web graphics creation. Skills and strengths include: • Visualization/conceptualization • Creativity • Expert in InDesign, QuarkXPress, Photoshop and Illustrator • Organizational skills/time management • Written and verbal communication • Problem solving • Results oriented/deadline driven • Increasing profitability/decreasing costs • Improving customer service Achievements Updated and modernized glass supply catalog design and created and wrote series of brochures to kick off new commercial glass division at Daniels Corp. Developed Book-of-the-Month’s Black Expressions Book Club Current Member catalog from inception to become one of the top ten book clubs at Bookspan with a membership of over 250,000, earning national recognition in literary circles. Designed and implemented new format for Black Expressions Current Member catalog at Bookspan resulting in 15% increase in membership. Retouched existing stock art instead of purchasing new resulting in $30,000 savings over 3 years at Bookspan. Decreased turnaround time for catalog production and improved visual appeal at Outpost Communications Group resulting in 25% increase in new accounts including the largest RV retailer in Southeast U.S. Reorganized server filing system at Outpost, improving efficiency and resulting in streamlined production schedules and faster job turnaround.
DAVID HOROWITZ Page 2 Professional Experience – Graphic Designer Saver’s Digest, Pinellas Park, FL 2019 - 2020 Design and produce retail advertising for print part-time. – Graphic Design Consultant Daniels Corp., Tampa FL 2016 - 2019 Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics – Senior Graphic Designer Daniels Corp., Tampa FL 2012 - 2016 Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics – Graphic Designer Saver’s Digest, St. Petersburg, FL 2011 Design and produce retail advertising for print part-time. – 2009-2011 Left work force because of family illness which has been resolved. – Graphic Designer Daniels Corp., Carrollwood, FL 2007 - 2009 Create, produce and prepare glass hobby supply catalog and commercial glass brochures for print, design and produce print ads for publication, create web graphics – Assistant Art Director Outpost Communications Group, Inc., St. Pete Beach, FL 2004 - 2006 Create, produce and prepare truck accessory and recreational vehicle catalogs for print for nationwide clients. Interact with clients to assure needs are met – Freelance Hometown Messenger, St. Petersburg, FL 2004 - 2007 Design, produce and prepare retail ads for print on a part-time basis from home. Design new company logo, new ads, redesign existing ads, consistently meet publishing deadlines – Art Director Bookspan, Garden City, NY 1998 - 2003 Work with team consisting of editor, copywriter, marketing director and researcher to design and execute 24-pg Black Expressions Book Club Current Member mail order catalog, four to six 4-8-pg. enclosures and peripherals on 3-week cycle Art Director – Squeo Graphics, Bay Shore, NY 1997 - 1998 Design and produce websites, brochures, corporate identity packages, retail advertising – Assistant Art Director Mark 1 Publications, Inc., Rego Park, NY 1993 - 1997 Design and produce retail advertising, coordinate all art department traffic. – Freelance Graphic Design 1989 -1993 Create and produce retail electronics advertising. Accounts include: LaBelle Camera & Stereo, Ciro’s Corner, Corner Distributors, National Consumer Electronics – Art Director Shopping Center Publications, Inc. West Babylon, NY 1985 - 1989 Manage 3-person art department. Design and produce retail advertising for mall publications (newsprint tabloids, magazines, process color catalogs) for South Shore Mall, Broadway Mall, Sunrise Mall, Kings Plaza, Dutchess Mall, Connecticut Post Mall and others: design and produce print ad campaigns for individual retail clients – Art Director Ad Printing Company, Amityville, NY 1980 - 1985 Prepare retail advertising for print including concept, copywriting, layout, proof reading and make-up Account Executive. Personal and telephone soliciting of retail advertisers, design and execution of advertising concepts Education – Parsons School of Design, New York, NY 1977 - 1979 Major: Advertising and Graphic Design Selected coursework includes Advertising, Marker Sketch Techniques, Graphic Design Grade Point Average: 4.0 – Syracuse University, Syracuse, NY 1968 – 1970 Major: Industrial Design