Digital Marketing
Champion of social media tools and technologies, with a track record attracting ROI, creating brand awareness, increasing reach, and implementing successful social media campaigns. Work closely with clients to develop and execute a proactive, social content calendar, managing all phases of digital media marketing initiatives from concept through delivery and optimization.
PERFORMANCE SUMMARY
• Demonstrable passion for social media and marketing/advertising.
• Experience with customer data-led digital marketing campaigns.
• Proficient with SEO, SEM, ROI, PPC, Customer Service, Web content, Google Analytics, HTML, Online Visibility,
Company Websites, Social Media Platforms (Twitter, Facebook, TikTok, and Instagram).
• Clear, coherent, and strong written and verbal presentation skills, including knowledge of grammar rules.
PROFESSIONAL EXPERIENCE
TOKFLUENCE
SOCIAL MEDIA MANAGER | 04/2020 – PRESENT SOCIAL MEDIA INTERN | 01/2020 – 04/2020
• Utilize Adobe- PS, AI, Id to curate unique content, strategy, and schedules for social media platforms.
• Push TokFluence’s boundaries to effectively leverage social media and digital networks.
• Publish content through TikTok, LinkedIn, Facebook, and Instagram.
• Complete site audits on a bi-weekly basis, re-optimizing TokFluence’s landing page through A/B testing.
• Streamline online marketing campaigns for diverse industry clients, driving brand awareness, engagement, and
traffic.
CAPSULINE
CONTENT FREELANCER | 03/2020 – PRESENT
• Content writer for Capsuline’s blog and website pages.
• Perform keyword research and industry research to write blogs related to Capsuline’s services.
• Regularly re-optimize pages by targeting keywords.
• Supported the launch of ------------.
MB MEDIA AGENCY
MARKETING FREELANCER | 09/2019 – PRESENT
• Content create for different clients and various brand tones.
• Increased reach and Return on Advertising Spend (ROAS), through Facebook ad campaigns.
• Perform research to repurpose content and fit it to each brand's identity and tone.
• Schedule MD Media Agency’s posts for various clients on different social media platforms.
T-MOBILE
MOBILE EXPERT | 11/2015 – 06/2020
• Measure the effectiveness of marketing programs and strategies.
• As a result of marketing and sales outcomes, ranked within the top 5%.
• Convert complex data and findings into understandable tables, graphs, and written reports.
• Gather data on consumers, competitors, and market conditions.
• Create meaningful connections with new or existing customers.
INTERNSHIPS ESSENTIAL ROSE LIFE
DIGITAL MARKETING APPRENTICESHIP | 12/2019 – 04/2020
• Executed marketing strategies (including internal and external activities, events, websites) by directing logistics.
• Supported development of creative content for Essential Rose Life.
• Administered campaign performance measurement and evaluations by collecting relevant data using various
programs (e.g. Excel).
• Developed marketing solution presentations, by gathering data and formatting documents, and influencing
content.
• Boosted the organic reach by 2K in 3 months.
ROYAL RAINBOW
DIGITAL MARKETING INTERNSHIP | 12/2019 – 04/2020
• Contributed to Royal Rainbow’s social media plan and strategy, including the daily posting of new content.
• Managed social media ad management tools and platforms.
• Conducted market research to determine the potential of products and services.
• Performed analysis of market strengths, weaknesses, opportunities, and threats.
• Implemented innovative marketing campaigns.
• Increased reach during ad campaign by 58%, engaging 1K from $100 spent.
KOFFCOLLECTIVE
SOCIAL MEDIA MARKETING INTERNSHIP | 10/2019 – 01/2020
• Managed Koffcollective’s social media profiles and programs.
• Established new online relationships.
• Researched new marketing ideas, and opportunities.
• Amplified user engagement, expanding the social reach, and building buzz around content.
• Assisted in the creation of marketing campaigns.
• Designed email templates and email campaigns to attract b2b customers. EDUCATION
CUNY, QUEENS COLLEGE
ACCOUNTING
CERTIFICATIONS SPRINGBOARD
DIGITAL MARKETING | MARCH 2020
UNIVERSITY OF CAPE TOWN
DIGITAL MEDIA MARKETING | AUGUST 2019
ADOBE PHOTOSHOP CS
ADOBE CERTIFIED ASSOCIATE (ACA) | JULY 2013
SKILLS
Expertise: SEO, SEM, Customer Service, Web Content, ROI, Pay Per Click (PPC), and Online Visibility
IN PROGRESS
Tools: Twitter, Adobe Acrobat, Hootsuite, HTML, Google analytics, WordPress, Facebook ads, Google ads, LinkedIn ads, Email marketing, Photoshop, Buffer, Google Trends, Buffer Publish, Canva, YouTube, and Pinterest
Champion of social media tools and technologies, with a track record attracting ROI, creating brand awareness, increasing reach, and implementing successful social media campaigns. Work closely with clients to develop and execute a proactive, social content calendar, managing all phases of digital media marketing initiatives from concept through delivery and optimization.
PERFORMANCE SUMMARY
• Demonstrable passion for social media and marketing/advertising.
• Experience with customer data-led digital marketing campaigns.
• Proficient with SEO, SEM, ROI, PPC, Customer Service, Web content, Google Analytics, HTML, Online Visibility,
Company Websites, Social Media Platforms (Twitter, Facebook, TikTok, and Instagram).
• Clear, coherent, and strong written and verbal presentation skills, including knowledge of grammar rules.
PROFESSIONAL EXPERIENCE
TOKFLUENCE
SOCIAL MEDIA MANAGER | 04/2020 – PRESENT SOCIAL MEDIA INTERN | 01/2020 – 04/2020
• Utilize Adobe- PS, AI, Id to curate unique content, strategy, and schedules for social media platforms.
• Push TokFluence’s boundaries to effectively leverage social media and digital networks.
• Publish content through TikTok, LinkedIn, Facebook, and Instagram.
• Complete site audits on a bi-weekly basis, re-optimizing TokFluence’s landing page through A/B testing.
• Streamline online marketing campaigns for diverse industry clients, driving brand awareness, engagement, and
traffic.
CAPSULINE
CONTENT FREELANCER | 03/2020 – PRESENT
• Content writer for Capsuline’s blog and website pages.
• Perform keyword research and industry research to write blogs related to Capsuline’s services.
• Regularly re-optimize pages by targeting keywords.
• Supported the launch of ------------.
MB MEDIA AGENCY
MARKETING FREELANCER | 09/2019 – PRESENT
• Content create for different clients and various brand tones.
• Increased reach and Return on Advertising Spend (ROAS), through Facebook ad campaigns.
• Perform research to repurpose content and fit it to each brand's identity and tone.
• Schedule MD Media Agency’s posts for various clients on different social media platforms.
T-MOBILE
MOBILE EXPERT | 11/2015 – 06/2020
• Measure the effectiveness of marketing programs and strategies.
• As a result of marketing and sales outcomes, ranked within the top 5%.
• Convert complex data and findings into understandable tables, graphs, and written reports.
• Gather data on consumers, competitors, and market conditions.
• Create meaningful connections with new or existing customers.
INTERNSHIPS ESSENTIAL ROSE LIFE
DIGITAL MARKETING APPRENTICESHIP | 12/2019 – 04/2020
• Executed marketing strategies (including internal and external activities, events, websites) by directing logistics.
• Supported development of creative content for Essential Rose Life.
• Administered campaign performance measurement and evaluations by collecting relevant data using various
programs (e.g. Excel).
• Developed marketing solution presentations, by gathering data and formatting documents, and influencing
content.
• Boosted the organic reach by 2K in 3 months.
ROYAL RAINBOW
DIGITAL MARKETING INTERNSHIP | 12/2019 – 04/2020
• Contributed to Royal Rainbow’s social media plan and strategy, including the daily posting of new content.
• Managed social media ad management tools and platforms.
• Conducted market research to determine the potential of products and services.
• Performed analysis of market strengths, weaknesses, opportunities, and threats.
• Implemented innovative marketing campaigns.
• Increased reach during ad campaign by 58%, engaging 1K from $100 spent.
KOFFCOLLECTIVE
SOCIAL MEDIA MARKETING INTERNSHIP | 10/2019 – 01/2020
• Managed Koffcollective’s social media profiles and programs.
• Established new online relationships.
• Researched new marketing ideas, and opportunities.
• Amplified user engagement, expanding the social reach, and building buzz around content.
• Assisted in the creation of marketing campaigns.
• Designed email templates and email campaigns to attract b2b customers. EDUCATION
CUNY, QUEENS COLLEGE
ACCOUNTING
CERTIFICATIONS SPRINGBOARD
DIGITAL MARKETING | MARCH 2020
UNIVERSITY OF CAPE TOWN
DIGITAL MEDIA MARKETING | AUGUST 2019
ADOBE PHOTOSHOP CS
ADOBE CERTIFIED ASSOCIATE (ACA) | JULY 2013
SKILLS
Expertise: SEO, SEM, Customer Service, Web Content, ROI, Pay Per Click (PPC), and Online Visibility
IN PROGRESS
Tools: Twitter, Adobe Acrobat, Hootsuite, HTML, Google analytics, WordPress, Facebook ads, Google ads, LinkedIn ads, Email marketing, Photoshop, Buffer, Google Trends, Buffer Publish, Canva, YouTube, and Pinterest