Becky Hong's Resume
BECKY HONG
Brooklyn, NY | ------------ | ------------
EXPERIENCE
LaFORCE
Associate Account Executive, New York December 2018 — January 2020
- Generate publicity to create buzz surrounding new launches, partnerships, and client news
- Coordinate press trips, media reservations and media events to showcase clients’ spaces andofferings
- Maintain ongoing media requests and partnership inquires by assessing client rewards andrisks
- Manage Account Coordinator by overseeing the development of press materials, reports, andagendas
- Correspond with media to discuss story angles on a daily basis
- Participate in quarterly brainstorming sessions to develop and execute strategic communications plans across clients
The Brandman Agency
Account Coordinator, New York April 2017 — December 2018
- Tasked with daily account management activities such as agendas, recaps, activity reports, and mediamonitoring
- Proactively and reactively pitched target publications including broadcast, print and onlinemedia
- Maintained press materials such as press releases, pitches, and fact sheets
- Responded to media requests and client needs in a timely and professionalmanner
Laura Davidson Public Relations
Public Relations Intern, New York October 2016 — April 2017
- Assisted in monthly activity reports and weekly editorial calendar updates
- Monitored search engines, alerts and social media to capture all client placements andmentions
- Drafted content for clients’ social media handles and editorial pitches
- Conducted research for potential brand and influencercollaborations
BPM-PR
Publicity Coordinator Intern, New York April 2016 — May 2016
- Facilitated client and press research to develop pitch angles
- Built media lists using CisionPoint
- Wrote, edited and sent pitches to journalists usingBenchmark
O’Dwyer’s
Editorial Associate and Research Assistant, New York November 2015 — July 2016
- Proofread weekly newsletters and articles for the monthly trade magazine
- Crafted copy and pitched to more than 100 prospectsperiodically
Career Center
Marketing Intern and Social Media Manager, New York August 2014 — May 2015
- Created more than 30 marketing campaigns organizing different channels of promotion
- Started and maintained a weekly newsletter promoting an educational program to students
- Learned and taught Hootsuite to team members and managed social media calendar
Lola Hats
Public Relations Intern, New York May 2014 — August 2014
- Used Facebook, Pinterest, Instagram and Twitter to increase brand recognition and drive webtraffic
- Refurbished show room and assisted with fashion samplemanagement
- Developed ideas and content that initiated audience interaction i.e. Intern Spotlight column
EDUCATION
Stony Brook University, New York
- Major: Women’s Studies B.A.
- Chi Alpha Epsilon National College Academic Honor Society: Spring 2015
- Dean’s List: Fall 2011, Spring 2013, Fall 2014 and Spring 2015
- President, Chinese Association at Stony Brook
TECHNICAL SKILLS
- Highlights: detail-oriented, creative, media relations, pitches, press releases, social media, influencermarketing
- Software: Adobe Acrobat, Cision, MuckRack, Microsoft 365, Keynote, Newswire, WordPress, Sprout Social,Hootsuite
BECKY HONG
Brooklyn, NY | ------------ | ------------
EXPERIENCE
LaFORCE
Associate Account Executive, New York December 2018 — January 2020
- Generate publicity to create buzz surrounding new launches, partnerships, and client news
- Coordinate press trips, media reservations and media events to showcase clients’ spaces andofferings
- Maintain ongoing media requests and partnership inquires by assessing client rewards andrisks
- Manage Account Coordinator by overseeing the development of press materials, reports, andagendas
- Correspond with media to discuss story angles on a daily basis
- Participate in quarterly brainstorming sessions to develop and execute strategic communications plans across clients
The Brandman Agency
Account Coordinator, New York April 2017 — December 2018
- Tasked with daily account management activities such as agendas, recaps, activity reports, and mediamonitoring
- Proactively and reactively pitched target publications including broadcast, print and onlinemedia
- Maintained press materials such as press releases, pitches, and fact sheets
- Responded to media requests and client needs in a timely and professionalmanner
Laura Davidson Public Relations
Public Relations Intern, New York October 2016 — April 2017
- Assisted in monthly activity reports and weekly editorial calendar updates
- Monitored search engines, alerts and social media to capture all client placements andmentions
- Drafted content for clients’ social media handles and editorial pitches
- Conducted research for potential brand and influencercollaborations
BPM-PR
Publicity Coordinator Intern, New York April 2016 — May 2016
- Facilitated client and press research to develop pitch angles
- Built media lists using CisionPoint
- Wrote, edited and sent pitches to journalists usingBenchmark
O’Dwyer’s
Editorial Associate and Research Assistant, New York November 2015 — July 2016
- Proofread weekly newsletters and articles for the monthly trade magazine
- Crafted copy and pitched to more than 100 prospectsperiodically
Career Center
Marketing Intern and Social Media Manager, New York August 2014 — May 2015
- Created more than 30 marketing campaigns organizing different channels of promotion
- Started and maintained a weekly newsletter promoting an educational program to students
- Learned and taught Hootsuite to team members and managed social media calendar
Lola Hats
Public Relations Intern, New York May 2014 — August 2014
- Used Facebook, Pinterest, Instagram and Twitter to increase brand recognition and drive webtraffic
- Refurbished show room and assisted with fashion samplemanagement
- Developed ideas and content that initiated audience interaction i.e. Intern Spotlight column
EDUCATION
Stony Brook University, New York
- Major: Women’s Studies B.A.
- Chi Alpha Epsilon National College Academic Honor Society: Spring 2015
- Dean’s List: Fall 2011, Spring 2013, Fall 2014 and Spring 2015
- President, Chinese Association at Stony Brook
TECHNICAL SKILLS
- Highlights: detail-oriented, creative, media relations, pitches, press releases, social media, influencermarketing
- Software: Adobe Acrobat, Cision, MuckRack, Microsoft 365, Keynote, Newswire, WordPress, Sprout Social,Hootsuite