Ashley E Black
MARKETING COORDINATOR, Uturn Data | Chicago, IL
May 2019 – June 2020
• Curated, scheduled, posted, and promoted content on LinkedIn. Grew following and increased engagement rate by 9%.
• Created and managed targeted promotional campaigns and developed a system to monitor key metrics using Google Analytics.
• Clarified brand message and redesigned logo and website to match the newfound direction. Developed original graphics, icons, and style guide to grow brand recognition.
• Optimized SEO on WordPress and Google Analytics, overseeing all stages of the funnel.
BRAND & WEBSITE DESIGNER, World Creativity & Innovation Week
November 2019 – April 2020
• Redesigned the World Creativity and Innovation Week (WCIW) brand and modernized it across all social media platforms.
• Created original graphics, copy, and an internationally promoted campaign video. Designed, troubleshooted, and launched the new WordPress website within a 2-week turnaround time.
BRANDING CONSULTANT, Tierra & Lava | Miami University
February – May 2020
• Researched beauty industry trends and insights to leverage and implement.
• Led the design and strategy teams to redefine and reimagine the Guatemalan beauty brand.
• Wrote copy for and designed wireframe prototypes of the website and final pitch deck.
• Communicated vision to client and received feedback over the course of the project. Presented final product and won the RFP.
ART DIRECTOR, Creativity City | Miami University
January – April 2019
• Created, tested, and implemented the Creativity City event brand in 2 months and garnered attention and media coverage campus-wide.
• Led the design and marketing teams in social media content creation and all promotional material. Grew social media engagement rate by 42% across Facebook, Instagram, and Twitter.
INNOVATION CONSULTANT, Madisono’s Gelato | Cincinnati, OH
December 2018 – January 2019
• Conducted competitive market analysis and industry research identifying trends and consumer insights.
• Contacted experts and industry thought leaders and coordinated empathy interviews with potential customers.
• Brainstormed 100+ solutions. Rapidly prototyped, developed, and tested several of the most validated, insight-driven solutions before presenting the RFP-winning idea to the client.
CREATIVE INTERN, Joint US-China Collaboration on Clean Energy
Shanghai, China | May – August 2017
• Led all media projects and coordinated, shot, and edited 4 promotional videos featured at global conventions.
• Developed, designed, and rapidly prototyped educational games for children. Traveled on-site to test games with summer camps.
SKILLS
Brand Identity & Strategy, Digital Marketing, Content Development, Graphic Design, Website Design & SEO, Copywriting
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MARKETING COORDINATOR, Uturn Data | Chicago, IL
May 2019 – June 2020
• Curated, scheduled, posted, and promoted content on LinkedIn. Grew following and increased engagement rate by 9%.
• Created and managed targeted promotional campaigns and developed a system to monitor key metrics using Google Analytics.
• Clarified brand message and redesigned logo and website to match the newfound direction. Developed original graphics, icons, and style guide to grow brand recognition.
• Optimized SEO on WordPress and Google Analytics, overseeing all stages of the funnel.
BRAND & WEBSITE DESIGNER, World Creativity & Innovation Week
November 2019 – April 2020
• Redesigned the World Creativity and Innovation Week (WCIW) brand and modernized it across all social media platforms.
• Created original graphics, copy, and an internationally promoted campaign video. Designed, troubleshooted, and launched the new WordPress website within a 2-week turnaround time.
BRANDING CONSULTANT, Tierra & Lava | Miami University
February – May 2020
• Researched beauty industry trends and insights to leverage and implement.
• Led the design and strategy teams to redefine and reimagine the Guatemalan beauty brand.
• Wrote copy for and designed wireframe prototypes of the website and final pitch deck.
• Communicated vision to client and received feedback over the course of the project. Presented final product and won the RFP.
ART DIRECTOR, Creativity City | Miami University
January – April 2019
• Created, tested, and implemented the Creativity City event brand in 2 months and garnered attention and media coverage campus-wide.
• Led the design and marketing teams in social media content creation and all promotional material. Grew social media engagement rate by 42% across Facebook, Instagram, and Twitter.
INNOVATION CONSULTANT, Madisono’s Gelato | Cincinnati, OH
December 2018 – January 2019
• Conducted competitive market analysis and industry research identifying trends and consumer insights.
• Contacted experts and industry thought leaders and coordinated empathy interviews with potential customers.
• Brainstormed 100+ solutions. Rapidly prototyped, developed, and tested several of the most validated, insight-driven solutions before presenting the RFP-winning idea to the client.
CREATIVE INTERN, Joint US-China Collaboration on Clean Energy
Shanghai, China | May – August 2017
• Led all media projects and coordinated, shot, and edited 4 promotional videos featured at global conventions.
• Developed, designed, and rapidly prototyped educational games for children. Traveled on-site to test games with summer camps.
SKILLS
Brand Identity & Strategy, Digital Marketing, Content Development, Graphic Design, Website Design & SEO, Copywriting
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