Zarreen's Resume
Zarreen Johnson
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WORK EXPERIENCE
LUNDBERG FAMILY FARMS, Richvale, CA
Marketing Coordinator, Mar 2016 – Present
• Manage and maintain projects relevant to digital and social media marketing materials (advertising & coupons, social networking, content development, etc.).
• Design and develop digital marketing campaigns to appeal to target audience and improve customer retention
• Coordinate marketing event, tradeshow, and meeting logistics, which may include securing activation space, making travel arrangements, securing materials, etc.
• Serve as the marketing liaison for New Products; developing marketing strategies for new product launches.
• Craft and implement creative social media strategy and unique voice for Lundberg Family Farms to engage with consumers
• Maintain the accuracy and relevancy of company websites including tracking performance and coordinating updates.
• Serve as the company liaison for outside agencies as it relates to social media and event coordination.
• Analyze, track, and optimize social media strategy by leveraging existing social media measurement tools and internal analytics
• Fulfill requests for product samples, donations, and other promotional product needs.
• Establish & maintain filing systems for numerous department documents, event information, and promotional programs.
• Thoroughly edit website, social content calendar, and other marketing materials for typographical errors, content, and consistency in messaging and design.
HOME LEGEND, LLC, Fontana, CA
Marketing & Special Projects Assistant, Feb 2015 – Dec 2015
• Assisting with the copy writing of marketing materials
• Supporting the Marketing Coordinator in all aspects of marketing collateral
• Building an understanding of a customer and client requirements
• Coordinate and execute special events
• Work with marketing department to integrate social media and other strategies
• Responsible for maintaining company website
DANVILLE REGIONAL FOUNDATION, Danville, VA
Economic Researcher, May 2014 – Aug 2014
• Statistical research for region’s education, health and socioeconomic rates
• Re-design the previous report card with community statistical rates
• Monitor current events and trends in order to supply information for new and existing community report
• Promote regional report card for community leaders and non-profit organization
• Implement print and online media tools and develop and report delivery of social media content
THE CULTURAL VILLAGE, Petersburg, VA
Campaign & Social Media Assistant, Sep 2012 – December 2013
• Created and implemented unique social media campaign
• Assist with implementing new techniques to create brand awareness
• Manage and maintain all social media platforms and jumpstarted efficient digital marketing campaign
• Established and implemented internal and external communication plans to keep community informed of products and community support efforts.
EDUCATION
Boston University, Boston, MA
Master of Science, International Marketing Management
Virginia State University, Petersburg, VA
Bachelor of Arts, Mass Communications Minor in Marketing
Valley View High School, Moreno Valley, CA
High School Diploma, June 2010
CERTIFICATIONS
Google Adwords Certified – August 2018
Content Marketing Certified – February 2018
Email Marketing Certified – January 2018
Hootsuite Certified Professional – March 2016
ADDITIONAL SKILLS
Microsoft Office Proficiency ? Microsoft Project ? Adobe ? Conflict Resolution skills ? Leadership Skills ? 10- Key ? 60 WPM ? Statistical Package for the Social Sciences ? Time Management ? Professional and Mature ? Strong Problem Solver ? Proofreading ? Self-Starter ? Marketing Research ? Consumer Behavior ? Promotional Management ? Marketing Channels ? Logistics ? Public Relations ? Economic Research ? Excel Proficient ? International Business ? E-Commerce ? Project Management ? Digital Marketing ?
Zarreen Johnson
------------
------------
WORK EXPERIENCE
LUNDBERG FAMILY FARMS, Richvale, CA
Marketing Coordinator, Mar 2016 – Present
• Manage and maintain projects relevant to digital and social media marketing materials (advertising & coupons, social networking, content development, etc.).
• Design and develop digital marketing campaigns to appeal to target audience and improve customer retention
• Coordinate marketing event, tradeshow, and meeting logistics, which may include securing activation space, making travel arrangements, securing materials, etc.
• Serve as the marketing liaison for New Products; developing marketing strategies for new product launches.
• Craft and implement creative social media strategy and unique voice for Lundberg Family Farms to engage with consumers
• Maintain the accuracy and relevancy of company websites including tracking performance and coordinating updates.
• Serve as the company liaison for outside agencies as it relates to social media and event coordination.
• Analyze, track, and optimize social media strategy by leveraging existing social media measurement tools and internal analytics
• Fulfill requests for product samples, donations, and other promotional product needs.
• Establish & maintain filing systems for numerous department documents, event information, and promotional programs.
• Thoroughly edit website, social content calendar, and other marketing materials for typographical errors, content, and consistency in messaging and design.
HOME LEGEND, LLC, Fontana, CA
Marketing & Special Projects Assistant, Feb 2015 – Dec 2015
• Assisting with the copy writing of marketing materials
• Supporting the Marketing Coordinator in all aspects of marketing collateral
• Building an understanding of a customer and client requirements
• Coordinate and execute special events
• Work with marketing department to integrate social media and other strategies
• Responsible for maintaining company website
DANVILLE REGIONAL FOUNDATION, Danville, VA
Economic Researcher, May 2014 – Aug 2014
• Statistical research for region’s education, health and socioeconomic rates
• Re-design the previous report card with community statistical rates
• Monitor current events and trends in order to supply information for new and existing community report
• Promote regional report card for community leaders and non-profit organization
• Implement print and online media tools and develop and report delivery of social media content
THE CULTURAL VILLAGE, Petersburg, VA
Campaign & Social Media Assistant, Sep 2012 – December 2013
• Created and implemented unique social media campaign
• Assist with implementing new techniques to create brand awareness
• Manage and maintain all social media platforms and jumpstarted efficient digital marketing campaign
• Established and implemented internal and external communication plans to keep community informed of products and community support efforts.
EDUCATION
Boston University, Boston, MA
Master of Science, International Marketing Management
Virginia State University, Petersburg, VA
Bachelor of Arts, Mass Communications Minor in Marketing
Valley View High School, Moreno Valley, CA
High School Diploma, June 2010
CERTIFICATIONS
Google Adwords Certified – August 2018
Content Marketing Certified – February 2018
Email Marketing Certified – January 2018
Hootsuite Certified Professional – March 2016
ADDITIONAL SKILLS
Microsoft Office Proficiency ? Microsoft Project ? Adobe ? Conflict Resolution skills ? Leadership Skills ? 10- Key ? 60 WPM ? Statistical Package for the Social Sciences ? Time Management ? Professional and Mature ? Strong Problem Solver ? Proofreading ? Self-Starter ? Marketing Research ? Consumer Behavior ? Promotional Management ? Marketing Channels ? Logistics ? Public Relations ? Economic Research ? Excel Proficient ? International Business ? E-Commerce ? Project Management ? Digital Marketing ?