TRACI LABRUYERE, CMP
San Diego, CA 92127 ------------ (C)
SUMMARY OF QUALIFICATIONS
Twelve years of sales and event leadership experience in the hospitality industry including event planning and multiple project management, meeting facilitation, sales, training, marketing and contract negotiations
Consistently meeting and exceeding revenue goals by 10%
Superior strategic planning and organization skills to meet time and budget restrictions
Creative customer acquisition and problem-solving strategies
Skilled in adaptive thinking, time management and clear interpersonal communication; able to build and maintain client and partner relationships
Proficient in Cvent, Delphi, Opera, Meeting Broker, TravelClick, Reserve, Envision and all Microsoft Office applications
Sales and Catering Manager Hyatt House San Diego September 2016 – Present
Generate revenue growth and exceed sales goals by 10% through active upselling, revision of booking strategies and renegotiation of low rated business.
Efficient management of group events from conception to final follow through by providing innovative value add services and creative F&B initiatives, such as grab and go options, to maximize revenue and exceed client expectations.
Combine and amend contracts to protect both parties.
Acquire, qualify, negotiate, contract and facilitate profitable new and returning corporate and social meetings by influencing client to book multiple events during off peak seasons.
Organize targeted social media blitzes, client events and trade show promotions resulting in increased business from established clients as well as new contracts.
Initiate and establish the Collegiate Athletics market segment and contract with attrition.
Develop and expand the Pharmaceutical market segment resulting in high volume partnerships and increased revenue such as a fortune 500 company that went from no production to 800 room nights and an average of 4 meetings a month in 18 months.
Executive Meeting Manager Country Inn & Suites San Diego October 2015 – September 2016
Sold, managed and coordinated all catering and conference services as well as group rooms for a 180 room property with 5000 square feet of event space.
Implemented meeting package pricing with value adds to improve negotiation processes.
Identified client needs, established upsell products and services, streamlined Delphi programing resulting in enhanced group detail communication to all departments.
Resolved logistical and organizational issues to improve efficiency of the property.
Created new catering menus by analyzing current market trends and pricing.
Sales and Catering Manager Holiday Inn Rancho Cordova February 2014 – August 2015
Increased group sales by 10% by closing contracts and upselling while remaining under budget
Increased banquet revenue by 60% from previous year by introducing package pricing.
Prospected, developed and maintained relationships with key clients (group, leisure and corporate), shifting market share.
Exceeded hotel revenue plan with increased ADR and RevPar by partnering with 3rd parties and adjusting pricing to adapt to market trends
Developed, executed and managed special event promotions to increase revenue and strategically planned for future projections
Credentialed Substitute Teacher FCUSD and TVUSD January 2008- March 2013
Folsom Cordova Unified School District, Folsom CA and Temecula Valley Unified School District, Temecula, CA
Certified Meeting Professional (CMP) designation December 2019
San Diego Meeting Certified December 2018
Sales Negotiations and Contracts January 2018
HyPower Sales Training December 2016
Certificate of Achievement in Catering Sales Solutions for Increased Profitability November 2014
IHG Way of Sales: Solution Selling August 2014
Human Resource Management Certified at Sacramento State University March 2014
Bachelor of Arts in Education, Professional Clear Multiple Subject Teaching Credential May 2000
California State University San Marcos, San Marcos, CA