Sandhya Bhatia_Resume
Name: Sandhya Bhatia
Phone Numebr: ------------
Email id: ------------
LinkedIn: LinkedI------------/in/sandhya-bhatia/
SUMMARY
Results-oriented professional focused on positively impacting business goals and improving customer relations by leveraging online marketing channels. A team player with top-notch communication skills, experience in digital media, client-servicing, management and a desire to continually learn and advance my abilities within the organization.
� Strategic Thinking
� Adaptability to Change
� Chaos Manager
� Team Player
� Strong Analytical Skills
� Flexible Leader
EDUCATION
William and Mary - Raymond A. Mason School of Business Expected May, 2020
Master of Business Administration
� First-year Representative of International Student Association
� Managed events with gathering of over 200 people
Delhi University July, 2012
Bachelor of English Honors
EXPERIENCE
Accenture, Gurgaon, India
Campaign Manager (Business Strategy) 2017 - 2018
? Optimize campaigns and recommending solutions for clients such as Target, Amazon, Spotify, Honda, etc., including campaign planning, $1M budget assigning, optimizing campaigns and meeting goals (ROI and KPIs)
? Strategize with Account Managers on budget analysis, competitive analysis, customer journey mapping through web analytics and prioritized the flight launches accounting for over $10M annually
? Develop dashboards and performance reports, identifying improvement areas and recommending actionable steps to help reach the client goals
? Manage a team of 10 people and coordinating workflow to ensure zero TAT (Turn Around Time) misses
? Collaborate with senior management to plan, set up & supervise new processes as SME (Subject Matter Expert) which enabled company to pull in 4 new projects within two years
? Mentor 3 colleagues under Performance Improvement Plan to improve performance and deliver quality work, successfully retained all three
? Revamp SOPs for different task types which helped reduce work time by 10% and increased efficiency
Senior Analyst 2015 - 2017
? Monitor client�s account performance to help reach KPIs, such as, conversion rates, high revenue and low cost per conversion by suggesting and implementing relevant marketing strategies
? Collaborate with internal teams to create landing pages and optimize user experience
? Ensure timely and qualitative deliverance of team tasks
? Train more than 50 new recruits through work process to ensure smooth transition post training
? Reinforce peer quality assurance process, which reduced post quality defects by 30% and saved 15% of total man-hours
? Interview potential employees, contributing in approximately 12% of company�s team strength (over 300)
SMG Convonix, Gurgaon, India
Client Specialist 2012 - 2015
? Collaborate with agencies and onshore Account Managers to create budget and media channel proposals
? Identify trends and insights, and optimize spend and performance based on the insights
? Streamline paid search methodologies, developing customer targeting and social media strategies and deploying 3rd party tools such as Kenshoo, Marin, DART, TURN, 4C to increase efficiency
? Implement campaign structures, creating keyword packs and ad creatives and optimizing for conversions or clicks
? Remodel report format for one of my clients, that reduced reporting hours form 32 hours to 28 hours a month
ADDITIONAL INFORMATION
Technical Skills:
- Google AdWords
- Google Analytics
- Social Media Marketing
- DoubleClick
- Salesforce
- SharePoint
- Facebook Business Manager
- R (in process)
- Python
- Tableau
- Programmatic Media Buying
- Microsoft Office
Certifications: Certified in Google AdWords Advanced Search, Microsoft Ad Center and Double Click Search
Volunteer: Rise Against Hunger, Habitat for Humanity
Achievements: Rewarded with 10 best performer awards including star performer and innovator of the month
Name: Sandhya Bhatia
Phone Numebr: ------------
Email id: ------------
LinkedIn: LinkedI------------/in/sandhya-bhatia/
SUMMARY
Results-oriented professional focused on positively impacting business goals and improving customer relations by leveraging online marketing channels. A team player with top-notch communication skills, experience in digital media, client-servicing, management and a desire to continually learn and advance my abilities within the organization.
� Strategic Thinking
� Adaptability to Change
� Chaos Manager
� Team Player
� Strong Analytical Skills
� Flexible Leader
EDUCATION
William and Mary - Raymond A. Mason School of Business Expected May, 2020
Master of Business Administration
� First-year Representative of International Student Association
� Managed events with gathering of over 200 people
Delhi University July, 2012
Bachelor of English Honors
EXPERIENCE
Accenture, Gurgaon, India
Campaign Manager (Business Strategy) 2017 - 2018
? Optimize campaigns and recommending solutions for clients such as Target, Amazon, Spotify, Honda, etc., including campaign planning, $1M budget assigning, optimizing campaigns and meeting goals (ROI and KPIs)
? Strategize with Account Managers on budget analysis, competitive analysis, customer journey mapping through web analytics and prioritized the flight launches accounting for over $10M annually
? Develop dashboards and performance reports, identifying improvement areas and recommending actionable steps to help reach the client goals
? Manage a team of 10 people and coordinating workflow to ensure zero TAT (Turn Around Time) misses
? Collaborate with senior management to plan, set up & supervise new processes as SME (Subject Matter Expert) which enabled company to pull in 4 new projects within two years
? Mentor 3 colleagues under Performance Improvement Plan to improve performance and deliver quality work, successfully retained all three
? Revamp SOPs for different task types which helped reduce work time by 10% and increased efficiency
Senior Analyst 2015 - 2017
? Monitor client�s account performance to help reach KPIs, such as, conversion rates, high revenue and low cost per conversion by suggesting and implementing relevant marketing strategies
? Collaborate with internal teams to create landing pages and optimize user experience
? Ensure timely and qualitative deliverance of team tasks
? Train more than 50 new recruits through work process to ensure smooth transition post training
? Reinforce peer quality assurance process, which reduced post quality defects by 30% and saved 15% of total man-hours
? Interview potential employees, contributing in approximately 12% of company�s team strength (over 300)
SMG Convonix, Gurgaon, India
Client Specialist 2012 - 2015
? Collaborate with agencies and onshore Account Managers to create budget and media channel proposals
? Identify trends and insights, and optimize spend and performance based on the insights
? Streamline paid search methodologies, developing customer targeting and social media strategies and deploying 3rd party tools such as Kenshoo, Marin, DART, TURN, 4C to increase efficiency
? Implement campaign structures, creating keyword packs and ad creatives and optimizing for conversions or clicks
? Remodel report format for one of my clients, that reduced reporting hours form 32 hours to 28 hours a month
ADDITIONAL INFORMATION
Technical Skills:
- Google AdWords
- Google Analytics
- Social Media Marketing
- DoubleClick
- Salesforce
- SharePoint
- Facebook Business Manager
- R (in process)
- Python
- Tableau
- Programmatic Media Buying
- Microsoft Office
Certifications: Certified in Google AdWords Advanced Search, Microsoft Ad Center and Double Click Search
Volunteer: Rise Against Hunger, Habitat for Humanity
Achievements: Rewarded with 10 best performer awards including star performer and innovator of the month