Rita Hollingsworth
Rita Hollingsworth
Visionary and driven Business Development and Project Management Executive. Successfully built numerous start-up operations and business development teams with year over year growth exceeding 200% and total delivered revenue exceeding $200 million. Skilled at developing and implementing innovative strategies to build value and grow a business. Exceptional ability to quickly build relationships and influence individuals and cross functional teams. A strong sales closer. Collaborative, energetic and results driven leadership style.
PROFESSIONAL EXPERIENCE
RPH Consulting, Wilmington, DE/Sarasota, FL 2006 � 2010; 2015 � Current
Owner
Partner with businesses to provide Business Development and Project Management leadership to drive revenue and growth. Drove year over year growth exceeding 200% for clients. Services include: Business Development; Sales Management; Project Management; Account Management; Program Management; Strategic Planning and Execution; Marketing material and social media campaign design; Recruitment; Corporate Relations. Key roles include:
Catholic Charities, Wilmington, DE
2016 � 2017
Program management and business development
University of Delaware, Lerner College of Business & Economics, Newark, DE 2015 � 2016
New Corporate partnership development
Delaware State Chamber of Commerce Board of Directors 2012 � 2017
Served on the Board of Directors for the state of Delaware�s largest and most influential business leadership groups with 84 of the top business leaders in the state, to drive revenue and strengthen the success of Delaware businesses.
Bank of America, Wilmington, DE 1987 � 2006; 2010 � 2015
Senior Vice President, Sales Director 2010 � 2015
Part of leadership team responsible for building national Small Business sales platform and start-up of the largest regional territory. Developed and executed strategies to engage small business owners and drive business results. Established and led public relations strategies and media relationships for the region. Collaborated with teams across the organization to effectively provide lending, deposits, credit card, merchant processing, investments, and traditional banking services in the region thru Small Business Banker and thousands of Branch Associates.
� Recruited, hired, trained and managed Small Business Banker sales team.
� Created a highly engaged team (achieving one of the highest Associate Engagement scores in the sector) and led the team to Top Performing start-up results generating over $100 million in loan, deposit and credit card annual balances.
� Identified as a national leader and selected for the Bank of America National Executive Council. Drove numerous program enhancements including customer communications, talent management tools, performance management tools, governance routines, internal partner communication and alignment strategies and other strategies and campaigns to optimize performance.
� Selected to represent Bank of America on the Delaware State Chamber of Commerce Board of Directors.
National Sales Executive � Small Business, Consumer and Credit Union Co-Brand Payment Partnerships 2002 � 2006
Led new client acquisition and account management, providing strategic leadership, identifying new markets, creating business strategies and negotiating profitable million dollar deals for numerous verticals and products in the Payments industry.
� Developed and managed all aspects of the sales process with billion dollar clients including: preparing innovative presentations, sales materials and winning RFP responses; collaborating with finance and legal departments on contracts and financials; negotiating and closing sales.
� Achieved Top Performance results. Led industry trade show participation and secured board positions to produce new business opportunities. Verticals included Credit unions, College & Universities, Financial institutions, Small Business.
� Managed sales professionals and participated in securing one of the largest Small Business Payment Card program in the company�s history.
Quality Assurance/Continuous Improvement Director 2000 � 2002
Influenced and led cross functional team to redesign global customer satisfaction program that encompassed service metrics for every business unit and positively impacted global customer satisfaction and continuous improvement.
� Built new company-wide reporting system and reports which clearly communicated daily results to associates and to external partners and clients. Led client tours of company museum which highlighted program and drove client confidence and new business.
� Led continuous improvement teams in several regional offices.
Recruiting & Education Director 1999 � 2000
Led Human Resources team responsible for recruitment and education for Collections department (2,000+ employees). Developed community outreach initiatives to ensure continuous pool of qualified candidates. Led team to design new and improved training programs that positively impacted a $2.8 billion loan loss portfolio.
Marketing Director 1996 � 1999
Developed vision and led the strategic planning and execution of an innovative direct marketing strategy that improved collection results and positively impacted a $2.8 billion loan loss portfolio.
� Recruited and trained team to start-up and manage the external and internal operation across multiple departments.
� Qualified and selected vendors to start-up and manage a time sensitive direct mail production process.
� Collaborated with business leaders to design creative mailers and value proposition messaging.
� Developed sales support tools and educated 2,000+ employees, ensuring an effective, high quality implementation.
Product Manager � Insurance and Deposits 1989 � 1996
Launched credit insurance business and led strategic planning, budgeting/forecasting, product development, marketing, technology management, supplier management, customer service and operations. Collaborated and influenced matrixed team across the organization and externally to drive strategies and optimize product financial performance.
� Managed all marketing channels including direct mail, telemarketing, internet, media/print advertisements and direct sales. Developed a customer life cycle marketing strategy leveraging qualitative and quantitative research to keep program relevant and ahead of the completion. Drove product targeting/segmentation strategy and customer communications. Led efforts to sell thru national Customer Service team (5,000+ people). Achieved Operational Excellence award.
� Grew insurance billing to over $200 million and managed marketing for $7.2 billion Deposit portfolio.
Financial Reporting/Accounting Manager 1987 � 1989
COMMUNITY LEADERSHIP AND AWARDS
- International Women�s Forum 2013 � Current
- Delaware Chamber of Commerce Board of Directors and Board of Governors 2012 � 2017
- Junior Achievement of Delaware Board of Directors and Leadership Advisory Council 2007 � 2012
Chaired Fund Raising Committee. Received the Driving for JA Leadership Award in 2009
- University of Delaware Alumni Association Board of Directors 2007 � 2012
- Delaware Today Women in Business Award 2012
EDUCATION & TRAINING
Bachelor of Science in Economics. Business Administration Minor - University of Delaware, Newark, DE
- Bank Marketing Association, School of Bank Marketing
- Dale Carnegie, Effective Speaking and Human Relations Graduate
- Huthwaite Consultative Sales Leadership certification
- Birkman Method Coaching certification
Rita Hollingsworth
Visionary and driven Business Development and Project Management Executive. Successfully built numerous start-up operations and business development teams with year over year growth exceeding 200% and total delivered revenue exceeding $200 million. Skilled at developing and implementing innovative strategies to build value and grow a business. Exceptional ability to quickly build relationships and influence individuals and cross functional teams. A strong sales closer. Collaborative, energetic and results driven leadership style.
PROFESSIONAL EXPERIENCE
RPH Consulting, Wilmington, DE/Sarasota, FL 2006 � 2010; 2015 � Current
Owner
Partner with businesses to provide Business Development and Project Management leadership to drive revenue and growth. Drove year over year growth exceeding 200% for clients. Services include: Business Development; Sales Management; Project Management; Account Management; Program Management; Strategic Planning and Execution; Marketing material and social media campaign design; Recruitment; Corporate Relations. Key roles include:
Catholic Charities, Wilmington, DE
2016 � 2017
Program management and business development
University of Delaware, Lerner College of Business & Economics, Newark, DE 2015 � 2016
New Corporate partnership development
Delaware State Chamber of Commerce Board of Directors 2012 � 2017
Served on the Board of Directors for the state of Delaware�s largest and most influential business leadership groups with 84 of the top business leaders in the state, to drive revenue and strengthen the success of Delaware businesses.
Bank of America, Wilmington, DE 1987 � 2006; 2010 � 2015
Senior Vice President, Sales Director 2010 � 2015
Part of leadership team responsible for building national Small Business sales platform and start-up of the largest regional territory. Developed and executed strategies to engage small business owners and drive business results. Established and led public relations strategies and media relationships for the region. Collaborated with teams across the organization to effectively provide lending, deposits, credit card, merchant processing, investments, and traditional banking services in the region thru Small Business Banker and thousands of Branch Associates.
� Recruited, hired, trained and managed Small Business Banker sales team.
� Created a highly engaged team (achieving one of the highest Associate Engagement scores in the sector) and led the team to Top Performing start-up results generating over $100 million in loan, deposit and credit card annual balances.
� Identified as a national leader and selected for the Bank of America National Executive Council. Drove numerous program enhancements including customer communications, talent management tools, performance management tools, governance routines, internal partner communication and alignment strategies and other strategies and campaigns to optimize performance.
� Selected to represent Bank of America on the Delaware State Chamber of Commerce Board of Directors.
National Sales Executive � Small Business, Consumer and Credit Union Co-Brand Payment Partnerships 2002 � 2006
Led new client acquisition and account management, providing strategic leadership, identifying new markets, creating business strategies and negotiating profitable million dollar deals for numerous verticals and products in the Payments industry.
� Developed and managed all aspects of the sales process with billion dollar clients including: preparing innovative presentations, sales materials and winning RFP responses; collaborating with finance and legal departments on contracts and financials; negotiating and closing sales.
� Achieved Top Performance results. Led industry trade show participation and secured board positions to produce new business opportunities. Verticals included Credit unions, College & Universities, Financial institutions, Small Business.
� Managed sales professionals and participated in securing one of the largest Small Business Payment Card program in the company�s history.
Quality Assurance/Continuous Improvement Director 2000 � 2002
Influenced and led cross functional team to redesign global customer satisfaction program that encompassed service metrics for every business unit and positively impacted global customer satisfaction and continuous improvement.
� Built new company-wide reporting system and reports which clearly communicated daily results to associates and to external partners and clients. Led client tours of company museum which highlighted program and drove client confidence and new business.
� Led continuous improvement teams in several regional offices.
Recruiting & Education Director 1999 � 2000
Led Human Resources team responsible for recruitment and education for Collections department (2,000+ employees). Developed community outreach initiatives to ensure continuous pool of qualified candidates. Led team to design new and improved training programs that positively impacted a $2.8 billion loan loss portfolio.
Marketing Director 1996 � 1999
Developed vision and led the strategic planning and execution of an innovative direct marketing strategy that improved collection results and positively impacted a $2.8 billion loan loss portfolio.
� Recruited and trained team to start-up and manage the external and internal operation across multiple departments.
� Qualified and selected vendors to start-up and manage a time sensitive direct mail production process.
� Collaborated with business leaders to design creative mailers and value proposition messaging.
� Developed sales support tools and educated 2,000+ employees, ensuring an effective, high quality implementation.
Product Manager � Insurance and Deposits 1989 � 1996
Launched credit insurance business and led strategic planning, budgeting/forecasting, product development, marketing, technology management, supplier management, customer service and operations. Collaborated and influenced matrixed team across the organization and externally to drive strategies and optimize product financial performance.
� Managed all marketing channels including direct mail, telemarketing, internet, media/print advertisements and direct sales. Developed a customer life cycle marketing strategy leveraging qualitative and quantitative research to keep program relevant and ahead of the completion. Drove product targeting/segmentation strategy and customer communications. Led efforts to sell thru national Customer Service team (5,000+ people). Achieved Operational Excellence award.
� Grew insurance billing to over $200 million and managed marketing for $7.2 billion Deposit portfolio.
Financial Reporting/Accounting Manager 1987 � 1989
COMMUNITY LEADERSHIP AND AWARDS
- International Women�s Forum 2013 � Current
- Delaware Chamber of Commerce Board of Directors and Board of Governors 2012 � 2017
- Junior Achievement of Delaware Board of Directors and Leadership Advisory Council 2007 � 2012
Chaired Fund Raising Committee. Received the Driving for JA Leadership Award in 2009
- University of Delaware Alumni Association Board of Directors 2007 � 2012
- Delaware Today Women in Business Award 2012
EDUCATION & TRAINING
Bachelor of Science in Economics. Business Administration Minor - University of Delaware, Newark, DE
- Bank Marketing Association, School of Bank Marketing
- Dale Carnegie, Effective Speaking and Human Relations Graduate
- Huthwaite Consultative Sales Leadership certification
- Birkman Method Coaching certification