Resume
Michelle Roxanne Lopez
Summary
Michelle is a Digital Media Artist, Graphic Designer, and Educator. She earned her degree in Fine Art with a concentration in New Media from The University of Texas at San Antonio in May of 2013. Her drive and passion has produced imagery for marketing in retail stores, individual clients, small businesses, and radio. She specializes in delivering exceptional products across a variety of media and platforms for individualized target audiences and brands.
Specialties & Skills
� Mac & Windows Environment Proficient
� Adobe Creative Suite (Photoshop, Illustrator, Premiere, Soundbooth, Flash, Bridge, InDesign,
Aftereffects, Acrobat)
� Digital Photography
� Graphic Design
� User Interface Mock-Up Design for Mobile & Web
� Photo Editing & Post Processing
� Proficiency in QuarkXPress
� Large Format Printing
� Professional Photography Printing on Fujifilm LP 5500
� Professional Marketing Material Printing on Xerox Docucolor 242
� Command Workstation
� Providing Excellent Customer Service
� Marketing Material Design
� Navigating Though Content Management Systems
� Updating Websites & Creating Web Content Graphics
� Exact target & Mail Chimp Email Marketing
� Social Media Content Development & Analytics
� Video Direction, Storyboarding, and Editing
� Developing Marketing Strategies for Events and Social Media
Experience
Digital Illustration Instructor, Southwest School of Art, San Antonio, Texas
June 2016 - Present (2 week summer camp)
� Teach students how to digitally illustrate using Adobe Illustrator
� Created a lesson plan
� Provide students with a detailed handout on how to use Adobe Illustrator
� Help students individually to develop better concepts and execute their ideas in
illustrator
� Offered technical support to all students struggling with the program
Visual Arts Scholastic Event Juror, Texas Art Education Association, San Antonio, Texas
Feburary 2016 � Present
� Interview Students submitting work to vase to find out more about the process and
creation of their pieces
� Judge and provide feedback to the students regarding their artwork
� Judge artworks that are to be moved to state championships
Senior Graphic Designer, Melrose Family Fashions, San Antonio, Texas
June 2016 � January 2017
� Design and develops new ideas and concepts for monthly in-store marketing events for
store front window posters, store signage, billboards, flyers and web advertising
� Prepares files to be sent to the printer
� Orders missing signs for stores, delegates work to the printer, and ships out signs
� Provides artistic direction, develops ideas, directs, and edits video content for social
media and web
� Gathers, orders, and packages new store signage
� Directs Photoshoots to be applied to store signage and window posters
� Styles wardrobe, accessories, and other products to be photographed and filmed.
� Collaborates with social media strategist to find ways to better improve audience
engagement
� Brainstorms and executes marketing strategies to strengthen the brand
� Creates look books for the Melrose website
� Develops strategies and collaborates with social media strategist to improve brand
awareness and successful advertising on social media and the Melrose website.
� Processes purchase orders and invoices for printing
� Managed a team of three
� Coordinated with the photographer, models, and vendors to ensure completion of
marketing event materials
Digital Integration Coordinator at iHeartMedia, San Antonio, Texas
April 2015 � November 2016
� Hands on content creation using Adobe Creative Suite (InDesign, Photoshop, Premiere,
Illustrator)
� Creates content for social media platforms such as Facebook, Twitter, Instagram &
Periscope
� Creates & edits content for station websites
� Shoot videos & photos in various lighting situations and process media quickly
� Develop marketing strategies for integrated sales and business/revenue growth
� Website content development & creation of interactive content
� Site management
� Evaluate designs & content to ensure that it is visually appealing, meets brand guidelines,
and exhibits all of the �best practices� for presenting web content to a general or
specifically-targeted audience
� Experience in managing content-oriented website
� Application of web standards such as browser compatibility issues and accessibility issues
� Manage multiple projects in a fast-paced, deadline-driven environment
� Knowledge of backend website admin tools
� Photo and Image editing
� Content management & FTP systems
� Designing emails for radio stations & sending them out using exact target
� Taught employees basic copyright information
� Taught peers how to use Photoshop and Illustrator
Graphics, Web & Mobile Interface Designer for Adsperience, McAllen, Texas
December 2014 - April 2015
� User interface interaction design for mobile & web
� Logo design
� Promotional graphics for local business clients
Graphic Designer at URBN Photo, San Antonio, TX
August 2014 - December 2014 (7 months)
� Billboard design for local business clients
� Logo design
Graphic Designer, Photo Editor & Yearbook Coordinator at Shrapnel Media for United States
Air Force at Lackland A.F.B, San Antonio, TX
December 2013 - August 2014
� Photo editing/ portrait post processing
� Professional photo printing
� Military yearbook layout designer
� Professional yearbook printing
� Graduation/blues photo design & Editing
� Logo Design
� Challenge chip design
� Setting up designs for print on large format printers, photo printers, & t-shirt printers
� Taught new employees how to use Photoshop, Illustrator, Final Cut Pro, and Premiere
Chief Creative Officer, Graphic Design & User Interface Designer at OrgFlo/Nerditechs LLC.,
Edinburg, TX
December 2010 - April 2012
� User interface & user experience design for custom mobile & web applications
� Logo design
� Marketing material design
� Photo editing
� Content & graphic creating
Michelle Roxanne Lopez
Summary
Michelle is a Digital Media Artist, Graphic Designer, and Educator. She earned her degree in Fine Art with a concentration in New Media from The University of Texas at San Antonio in May of 2013. Her drive and passion has produced imagery for marketing in retail stores, individual clients, small businesses, and radio. She specializes in delivering exceptional products across a variety of media and platforms for individualized target audiences and brands.
Specialties & Skills
� Mac & Windows Environment Proficient
� Adobe Creative Suite (Photoshop, Illustrator, Premiere, Soundbooth, Flash, Bridge, InDesign,
Aftereffects, Acrobat)
� Digital Photography
� Graphic Design
� User Interface Mock-Up Design for Mobile & Web
� Photo Editing & Post Processing
� Proficiency in QuarkXPress
� Large Format Printing
� Professional Photography Printing on Fujifilm LP 5500
� Professional Marketing Material Printing on Xerox Docucolor 242
� Command Workstation
� Providing Excellent Customer Service
� Marketing Material Design
� Navigating Though Content Management Systems
� Updating Websites & Creating Web Content Graphics
� Exact target & Mail Chimp Email Marketing
� Social Media Content Development & Analytics
� Video Direction, Storyboarding, and Editing
� Developing Marketing Strategies for Events and Social Media
Experience
Digital Illustration Instructor, Southwest School of Art, San Antonio, Texas
June 2016 - Present (2 week summer camp)
� Teach students how to digitally illustrate using Adobe Illustrator
� Created a lesson plan
� Provide students with a detailed handout on how to use Adobe Illustrator
� Help students individually to develop better concepts and execute their ideas in
illustrator
� Offered technical support to all students struggling with the program
Visual Arts Scholastic Event Juror, Texas Art Education Association, San Antonio, Texas
Feburary 2016 � Present
� Interview Students submitting work to vase to find out more about the process and
creation of their pieces
� Judge and provide feedback to the students regarding their artwork
� Judge artworks that are to be moved to state championships
Senior Graphic Designer, Melrose Family Fashions, San Antonio, Texas
June 2016 � January 2017
� Design and develops new ideas and concepts for monthly in-store marketing events for
store front window posters, store signage, billboards, flyers and web advertising
� Prepares files to be sent to the printer
� Orders missing signs for stores, delegates work to the printer, and ships out signs
� Provides artistic direction, develops ideas, directs, and edits video content for social
media and web
� Gathers, orders, and packages new store signage
� Directs Photoshoots to be applied to store signage and window posters
� Styles wardrobe, accessories, and other products to be photographed and filmed.
� Collaborates with social media strategist to find ways to better improve audience
engagement
� Brainstorms and executes marketing strategies to strengthen the brand
� Creates look books for the Melrose website
� Develops strategies and collaborates with social media strategist to improve brand
awareness and successful advertising on social media and the Melrose website.
� Processes purchase orders and invoices for printing
� Managed a team of three
� Coordinated with the photographer, models, and vendors to ensure completion of
marketing event materials
Digital Integration Coordinator at iHeartMedia, San Antonio, Texas
April 2015 � November 2016
� Hands on content creation using Adobe Creative Suite (InDesign, Photoshop, Premiere,
Illustrator)
� Creates content for social media platforms such as Facebook, Twitter, Instagram &
Periscope
� Creates & edits content for station websites
� Shoot videos & photos in various lighting situations and process media quickly
� Develop marketing strategies for integrated sales and business/revenue growth
� Website content development & creation of interactive content
� Site management
� Evaluate designs & content to ensure that it is visually appealing, meets brand guidelines,
and exhibits all of the �best practices� for presenting web content to a general or
specifically-targeted audience
� Experience in managing content-oriented website
� Application of web standards such as browser compatibility issues and accessibility issues
� Manage multiple projects in a fast-paced, deadline-driven environment
� Knowledge of backend website admin tools
� Photo and Image editing
� Content management & FTP systems
� Designing emails for radio stations & sending them out using exact target
� Taught employees basic copyright information
� Taught peers how to use Photoshop and Illustrator
Graphics, Web & Mobile Interface Designer for Adsperience, McAllen, Texas
December 2014 - April 2015
� User interface interaction design for mobile & web
� Logo design
� Promotional graphics for local business clients
Graphic Designer at URBN Photo, San Antonio, TX
August 2014 - December 2014 (7 months)
� Billboard design for local business clients
� Logo design
Graphic Designer, Photo Editor & Yearbook Coordinator at Shrapnel Media for United States
Air Force at Lackland A.F.B, San Antonio, TX
December 2013 - August 2014
� Photo editing/ portrait post processing
� Professional photo printing
� Military yearbook layout designer
� Professional yearbook printing
� Graduation/blues photo design & Editing
� Logo Design
� Challenge chip design
� Setting up designs for print on large format printers, photo printers, & t-shirt printers
� Taught new employees how to use Photoshop, Illustrator, Final Cut Pro, and Premiere
Chief Creative Officer, Graphic Design & User Interface Designer at OrgFlo/Nerditechs LLC.,
Edinburg, TX
December 2010 - April 2012
� User interface & user experience design for custom mobile & web applications
� Logo design
� Marketing material design
� Photo editing
� Content & graphic creating