Real Estate Analyst/ Social Media Coordinator
Aleta Lyons
Marketing/Financial Real Estate Expert
------------ | ------------ | ------------/in/aletalyons/
Strategic marketing and communications Real Estate analyst with 3 years of experience in luxury real estate analytics and digital social media marketing. Combining administrative techniques with campaign development, account management, inside/outside sales consulting and media expertise to elevate brand profiles. Licensed Realtor.
Skills & Expertise
Project Management Public & Investor Relations
Social Media Marketing HTML, CSS, SQL
Search Engine Optimization Management in Wealth Financials
Geographical Information Systems CRM Management
Branding & Rebranding Real Estate Analytics
Sales Microsoft Office
Event Management Content Marketing
Google Analytics Real Estate Consulting
Extreme Organization Written and oral communication
Real Estate Financials & Investing Proficiency in French
Professional Experience
Coastal Luxury Real Estate | Inlet Beach, Florida
Marketing Analytics & Transaction Coordinator (2017- Present)
Managed a 12-person communication team and agents to represent a range of marketing operations at a luxury real estate investment firm in branding, public relations, sales, communication initiatives, real estate analytics, and web analytics.
• Rebuilt and rebranded luxury firm online, increased annual revenue from $100 million to $120 million (2018) through the use of social media marketing
• Served as company’s lead administrator in website management, budget reporting, investment liaison to clients, and company accounts
• Oversaw all social media and campaign initiatives
• Oversaw inside sales and consulting for CL through working with individual agents and setting goals
• Created company standards for client financials and investments by generating quarterly and annual reports
Keller Williams Real Estate | Panama City Beach, Florida
(Inside Sales and Company Compliance) (2016-2017)
Managed the Panama City branch and agents representing a range of marketing, hiring support, managing marketing budgets, and promoting company growth and high numbers. Coordinated events and spearheaded branding for employees, customers, and investors.
• Established marketing campaigns for the entire office and created templates for individual teams for several social media platforms including Facebook, LinkedIn, Instagram, and Snapchat
• Served as the company’s spokesperson, providing interviews, transaction coordination, executing events and sales
• Created a system of productivity and training for new administrative employees
• Developed/Created branch content creation for social media platforms
PSC Construction | Panama City, Florida
(Personal Assistant/ Company Accountant) (2015-2016)
Executive manager for a local luxury contracting company. I worked closely with the company owner and individual employees, as well as provided company financials and financial advising to clients.
• Worked with owner and employees managing all business account financials
• Maintained company budgets and employee payroll
• Maintained website and all social media platforms
• Organized meeting with clients and pre-construction financial consulting
Curiosity Digital Marketing | Panama City, Florida
Intern (Summer 2016)
Worked alongside the project manager and sales department in working on a day-to-day basis serving several local businesses as well as companies from all over the United States. Managed email marketing campaigns, blog posts, social media, newsletters, and website analytics/maintenance.
• Became project manager for five different clients including: Setco Services and Bay Medical Hospital
• Credited for client Coastal Luxury as a new executive account
• Obtained a Hubspot certification in B2B and B2C
Education
Pending May 2019 Master’s Degree, Corporate Communications & Marketing
Florida State University, Tallahassee, FL
Bachelor’s Degree, Corporate Communications & Marketing
Florida State University, Tallahassee, FL
Associates of Science Degree, Business Administration & Accounting
Gulf Coast State College, Panama City, FL
Associates of Arts Degree, Public Relations & Marketing
Gulf Coast State College, Panama City, FL
Aleta Lyons
Marketing/Financial Real Estate Expert
------------ | ------------ | ------------/in/aletalyons/
Strategic marketing and communications Real Estate analyst with 3 years of experience in luxury real estate analytics and digital social media marketing. Combining administrative techniques with campaign development, account management, inside/outside sales consulting and media expertise to elevate brand profiles. Licensed Realtor.
Skills & Expertise
Project Management Public & Investor Relations
Social Media Marketing HTML, CSS, SQL
Search Engine Optimization Management in Wealth Financials
Geographical Information Systems CRM Management
Branding & Rebranding Real Estate Analytics
Sales Microsoft Office
Event Management Content Marketing
Google Analytics Real Estate Consulting
Extreme Organization Written and oral communication
Real Estate Financials & Investing Proficiency in French
Professional Experience
Coastal Luxury Real Estate | Inlet Beach, Florida
Marketing Analytics & Transaction Coordinator (2017- Present)
Managed a 12-person communication team and agents to represent a range of marketing operations at a luxury real estate investment firm in branding, public relations, sales, communication initiatives, real estate analytics, and web analytics.
• Rebuilt and rebranded luxury firm online, increased annual revenue from $100 million to $120 million (2018) through the use of social media marketing
• Served as company’s lead administrator in website management, budget reporting, investment liaison to clients, and company accounts
• Oversaw all social media and campaign initiatives
• Oversaw inside sales and consulting for CL through working with individual agents and setting goals
• Created company standards for client financials and investments by generating quarterly and annual reports
Keller Williams Real Estate | Panama City Beach, Florida
(Inside Sales and Company Compliance) (2016-2017)
Managed the Panama City branch and agents representing a range of marketing, hiring support, managing marketing budgets, and promoting company growth and high numbers. Coordinated events and spearheaded branding for employees, customers, and investors.
• Established marketing campaigns for the entire office and created templates for individual teams for several social media platforms including Facebook, LinkedIn, Instagram, and Snapchat
• Served as the company’s spokesperson, providing interviews, transaction coordination, executing events and sales
• Created a system of productivity and training for new administrative employees
• Developed/Created branch content creation for social media platforms
PSC Construction | Panama City, Florida
(Personal Assistant/ Company Accountant) (2015-2016)
Executive manager for a local luxury contracting company. I worked closely with the company owner and individual employees, as well as provided company financials and financial advising to clients.
• Worked with owner and employees managing all business account financials
• Maintained company budgets and employee payroll
• Maintained website and all social media platforms
• Organized meeting with clients and pre-construction financial consulting
Curiosity Digital Marketing | Panama City, Florida
Intern (Summer 2016)
Worked alongside the project manager and sales department in working on a day-to-day basis serving several local businesses as well as companies from all over the United States. Managed email marketing campaigns, blog posts, social media, newsletters, and website analytics/maintenance.
• Became project manager for five different clients including: Setco Services and Bay Medical Hospital
• Credited for client Coastal Luxury as a new executive account
• Obtained a Hubspot certification in B2B and B2C
Education
Pending May 2019 Master’s Degree, Corporate Communications & Marketing
Florida State University, Tallahassee, FL
Bachelor’s Degree, Corporate Communications & Marketing
Florida State University, Tallahassee, FL
Associates of Science Degree, Business Administration & Accounting
Gulf Coast State College, Panama City, FL
Associates of Arts Degree, Public Relations & Marketing
Gulf Coast State College, Panama City, FL