RAF resume
Richard Adrian Flores
EXPERIENCE:
LA CANVAS/Tennis.Life Los Angeles, CA
Marketing/Sales Director (contractor) Jan. 2017 � Present
� Develop and implement strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services including digital
� Develop and manage sales/marketing operating budgets
� Plan and oversee advertising and promotion activities including print & all digital initiatives
� Establish and maintain relationships with industry influencers and key strategic partners
� Direct sales forecasting activities and sets performance goals accordingly
� Direct staffing and performance evaluations to develop and control sales and marketing programs
ELK Records, LLC Los Angeles, CA
Digital Marketing/Booking Jan. 2015 � Jan. 2017
� Negotiate contracts with managers/agents to book touring artist, also responsible for reserving and negotiating with venues
� Generate sponsorship for ROI with current and ongoing relationships with agencies and clients
� Analyze data and draw conclusions to influence direction of ongoing strategy and optimization, including Google analytics, database marketing and oversee all social media initiatives
� Ensure that the day-to-day operations of the business run smoothly and daily/weekly goals are successful completed
� Generate annual budgets and report on performance against that budget Oversee the supervision of employees and managing/executing projects till they are successfully completed
Live Nation, Fox Theater & Riverside Muni Auditorium Los Angeles, CA
Marketing Manager Feb. 2014 � Jan. 2015
� Develop, negotiate and execute marketing plans ranging from Theater to LIVE concerts with artist like Jason Maraz, YG, Willie Nelson, Boyz II Men, Jill Scott, Fitz and the Tantrum, Kid Ink, Huey Lewis & the News, Trace Adkins, Trombone Shorty, MOVE LIVE, Social Distortion and many more.
� Supervise the development and execution of all creative and collateral including advertising, premium items, packaging design, internet and media assets for PAC & RMA.
� Develop, coordinate and execute social media & marketing strategies with call-to-action tactics for both PAC and RMA.
� Manage media partners and partnership programs to enhance and develop new business opportunities for Live Nation.
Independent Contractor Los Angeles, CA
Marketing/Digi Marketing Consultant & Project Management June. 2012 � Present
Clients include: AEG Live/Goldenvoice, LA Lakers, Live Nation, LA CANVAS, Depeche Mode, Conga Room at L.A. LIVE, Golden Boy Promotions, Univision, EventUs, TCP, L�aLA, Cosmica Artists, ARC Entertainment and Capitol Records
Responsibilities:
� Develop and oversee marketing and digital marketing campaigns
� Implement customer strategy across the company�ensure that the marketing investments are consistent with expected ROI.
� Build innovative and engaging online promotions and contests to increase campaign awareness
� Handle ongoing relationships with media partners and buys
� Manage staff goals and generated new revenue opportunities by evaluating current Profit & Loss.
� Project Management: Manage Proposals, Participate in Sales Presentations, Negotiate Fees and Satisfactory Contract Terms, Bring in Work from Current/Past Clients.
SBE Entertainment Los Angeles, CA
Corporate Marketing Manager for Nightlife July 2011 � June. 2012
� Support VP of Marketing on all aspects of promotions/marketing, create SOP�s to help streamline corporate communication nationally, develop strategies to create marketing opportunities for each venue
� Develop and manage marketing strategies with corporate and promotion managers for all sbenightlife
venues nationally
� Manage media and 3rd party partners to develop new business opportunities for sbe nightlife corporate
� Support national marketing teams, helped develop promotional strategy, communicated and create
Processes
� Supervised the development and execution of all creative including advertising campaigns,
websites, newsletter and media assets, across all venues
AEG Live (Independent) Los Angeles, CA
Music Marketing Dec. 2008 � July. 2011
� Develop various online promotions, cross promotions, trade agreements and marketing buys for Latin music artists performing at AEG Live national venues including Club Nokia, Nokia Theatre and Staples Center with artist like
� Work closely with the Vice President and Marketing Director of the Latin Music Division to develop campaigns and initiative.
� Responsible for managing and assembling several different music social media, SEM/SEO campaigns and improve online conversations
� Maintain media contacts and negotiate all online cross promotion initiatives which have resulted in marketing dollars for AEG Live
LATV, Networks Los Angeles, CA
Affiliate Marketing Director Oct. 2005 - Nov. 2008
� Managing the execution of onsite events and online sales promotions for the network
� Responsible for establishing and managing affiliate, promotional and media relationships
� Identified new channel opportunities for the business development department to help bring in high-value affiliates
� Directed affiliate promotional strategy, oversaw trade agreements
� Increased sales by finding sponsorship opportunities, improved closing ratios by equipping affiliate marketing dept. with proposals and high-quality, low-cost collateral
SKILLS
o Corporate Communications
o Timelines & Planning
o Digital Marketing & Social Media Campaigns
o Web & Print Content Development
SOFTWARE
o MS Office (Word, Access, Excel, PowerPoint)
o MS Project
o Photoshop
o JIRA
o Sales Force
EDUCATION:
PEPPERDINE UNIVERSITY � Graziadio School of Business Los Angeles, CA
UNIVERSITY OF HOUSTON � Clear Lake Houston, TX
**References available upon request
Richard Adrian Flores
EXPERIENCE:
LA CANVAS/Tennis.Life Los Angeles, CA
Marketing/Sales Director (contractor) Jan. 2017 � Present
� Develop and implement strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services including digital
� Develop and manage sales/marketing operating budgets
� Plan and oversee advertising and promotion activities including print & all digital initiatives
� Establish and maintain relationships with industry influencers and key strategic partners
� Direct sales forecasting activities and sets performance goals accordingly
� Direct staffing and performance evaluations to develop and control sales and marketing programs
ELK Records, LLC Los Angeles, CA
Digital Marketing/Booking Jan. 2015 � Jan. 2017
� Negotiate contracts with managers/agents to book touring artist, also responsible for reserving and negotiating with venues
� Generate sponsorship for ROI with current and ongoing relationships with agencies and clients
� Analyze data and draw conclusions to influence direction of ongoing strategy and optimization, including Google analytics, database marketing and oversee all social media initiatives
� Ensure that the day-to-day operations of the business run smoothly and daily/weekly goals are successful completed
� Generate annual budgets and report on performance against that budget Oversee the supervision of employees and managing/executing projects till they are successfully completed
Live Nation, Fox Theater & Riverside Muni Auditorium Los Angeles, CA
Marketing Manager Feb. 2014 � Jan. 2015
� Develop, negotiate and execute marketing plans ranging from Theater to LIVE concerts with artist like Jason Maraz, YG, Willie Nelson, Boyz II Men, Jill Scott, Fitz and the Tantrum, Kid Ink, Huey Lewis & the News, Trace Adkins, Trombone Shorty, MOVE LIVE, Social Distortion and many more.
� Supervise the development and execution of all creative and collateral including advertising, premium items, packaging design, internet and media assets for PAC & RMA.
� Develop, coordinate and execute social media & marketing strategies with call-to-action tactics for both PAC and RMA.
� Manage media partners and partnership programs to enhance and develop new business opportunities for Live Nation.
Independent Contractor Los Angeles, CA
Marketing/Digi Marketing Consultant & Project Management June. 2012 � Present
Clients include: AEG Live/Goldenvoice, LA Lakers, Live Nation, LA CANVAS, Depeche Mode, Conga Room at L.A. LIVE, Golden Boy Promotions, Univision, EventUs, TCP, L�aLA, Cosmica Artists, ARC Entertainment and Capitol Records
Responsibilities:
� Develop and oversee marketing and digital marketing campaigns
� Implement customer strategy across the company�ensure that the marketing investments are consistent with expected ROI.
� Build innovative and engaging online promotions and contests to increase campaign awareness
� Handle ongoing relationships with media partners and buys
� Manage staff goals and generated new revenue opportunities by evaluating current Profit & Loss.
� Project Management: Manage Proposals, Participate in Sales Presentations, Negotiate Fees and Satisfactory Contract Terms, Bring in Work from Current/Past Clients.
SBE Entertainment Los Angeles, CA
Corporate Marketing Manager for Nightlife July 2011 � June. 2012
� Support VP of Marketing on all aspects of promotions/marketing, create SOP�s to help streamline corporate communication nationally, develop strategies to create marketing opportunities for each venue
� Develop and manage marketing strategies with corporate and promotion managers for all sbenightlife
venues nationally
� Manage media and 3rd party partners to develop new business opportunities for sbe nightlife corporate
� Support national marketing teams, helped develop promotional strategy, communicated and create
Processes
� Supervised the development and execution of all creative including advertising campaigns,
websites, newsletter and media assets, across all venues
AEG Live (Independent) Los Angeles, CA
Music Marketing Dec. 2008 � July. 2011
� Develop various online promotions, cross promotions, trade agreements and marketing buys for Latin music artists performing at AEG Live national venues including Club Nokia, Nokia Theatre and Staples Center with artist like
� Work closely with the Vice President and Marketing Director of the Latin Music Division to develop campaigns and initiative.
� Responsible for managing and assembling several different music social media, SEM/SEO campaigns and improve online conversations
� Maintain media contacts and negotiate all online cross promotion initiatives which have resulted in marketing dollars for AEG Live
LATV, Networks Los Angeles, CA
Affiliate Marketing Director Oct. 2005 - Nov. 2008
� Managing the execution of onsite events and online sales promotions for the network
� Responsible for establishing and managing affiliate, promotional and media relationships
� Identified new channel opportunities for the business development department to help bring in high-value affiliates
� Directed affiliate promotional strategy, oversaw trade agreements
� Increased sales by finding sponsorship opportunities, improved closing ratios by equipping affiliate marketing dept. with proposals and high-quality, low-cost collateral
SKILLS
o Corporate Communications
o Timelines & Planning
o Digital Marketing & Social Media Campaigns
o Web & Print Content Development
SOFTWARE
o MS Office (Word, Access, Excel, PowerPoint)
o MS Project
o Photoshop
o JIRA
o Sales Force
EDUCATION:
PEPPERDINE UNIVERSITY � Graziadio School of Business Los Angeles, CA
UNIVERSITY OF HOUSTON � Clear Lake Houston, TX
**References available upon request