Public Relations Executive/ Health & Fitness
SKILLS
Account Direction - Project Manager - Persuasive Writing - Art Direction Digital Design - Social Media - Online Ad Production - Contact Management
EXPERIENCE
ECHOS Communications, Boulder CO � Senior Account Executive
January 2019 - June 2019
Led all media relations for 5+ accounts, including product launches, brand collaborations and press events.
Worked closely with existing client�s marketing teams to plan and organize product launch calendars based on seasonality, consumer holiday preparation, and relevant media trends.
Participated in business development meetings, and prepared assets to showcase the agencies social media strengths.
Handled the social media for the agencies largest accounts, and was responsible for creating meaningful celebrity engagements and handling the clients Facebook Business Management account entirely.
Successfully revamped Solo New York�s social online image over the span of two years, with photography, content design and placements.
Supervised all influencer and social media initiatives within the agency.
Produced online video content series for Solo New York to bring together artists to share their stories and act as ambassadors for the brand.
Trained interns and new account executives on various projects and systems within the office.
Client media placements include work featured on WIRED, BuzzFeed, RealSimple, Wirecutter, CNET, NYMag, Outside Magazine, Women�s Running, Gear Patrol, Sunset Magazine, Men�s Journal, and HiConsumptions.
ECHOS Communications, Boulder CO � Account Executive
January 2018 - December 2018
Acted as the account lead for 5+ lifestyle clients, which involved handling all media relations as well as press meetings at major conventions including Outdoor Retailer, CES, and New York Pop-up events.
Managed multiple social media accounts as well as a variety of influencer programs based on the client�s budget.
Completed numerous successful influencer and celebrity social media collaborations for clients which resulted in social media growth upwards of 5k.
Successfully streamlined the process in which the agency selected, communicated with and paid brand influencers on all social media platforms.
Drafted copy, presentations and digital designs on a daily basis to suit individual client marketing needs.
Worked for a diverse client list including Solo New York, Sunski Sunglasses, Rumpl, Yakima, UAG, Dainese and HEX Brand.
ECHOS Communications, Boulder CO � Public Relations Internship
September 2017 - December 2017
Acted as a full time intern to a team of Account Executives to help coordinate day to day media relations.
Supported social media efforts for multiple accounts by scheduling posts, managing online communities and commentary, and tracking follower growth.
Executed a multitude of research projects for media relations and business development purposes.
Boulder Burgundy Wine Festival, Boulder CO � Marketing & Events Internship
August 2016 - November 2016
Worked closely with the event and marketing teams to execute the 2016 Boulder Burgundy Wine Festival.
Assisted the event coordinator on projects throughout the four-day event.
Acted as a part of the media and marketing team to better publicize the event and increase future attendance.
Childcare Professional, Boulder CO
August 2015 - August 2017
Au Pair for two children, starting at ages 3 and 6, for two years.
EDUCATION
University Of Colorado, Boulder � Bachelor's Degree
August 2013 - December 2017, Boulder CO
B.A. in Arts and Sciences with an emphasis in Media and Communication.
Extensive elective courses in Psychology, Writing, Rhetoric, Media, Advertising and Literature.
ATHLETIC ACTIVITIES
Dance - Ages 5-14
Cheerleading - Ages 14-18
Boxing - ages 16-18
Other- Running, paddle boarding, spinning, yoga, pilates, hiking and biking.
SKILLS
Account Direction - Project Manager - Persuasive Writing - Art Direction Digital Design - Social Media - Online Ad Production - Contact Management
EXPERIENCE
ECHOS Communications, Boulder CO � Senior Account Executive
January 2019 - June 2019
Led all media relations for 5+ accounts, including product launches, brand collaborations and press events.
Worked closely with existing client�s marketing teams to plan and organize product launch calendars based on seasonality, consumer holiday preparation, and relevant media trends.
Participated in business development meetings, and prepared assets to showcase the agencies social media strengths.
Handled the social media for the agencies largest accounts, and was responsible for creating meaningful celebrity engagements and handling the clients Facebook Business Management account entirely.
Successfully revamped Solo New York�s social online image over the span of two years, with photography, content design and placements.
Supervised all influencer and social media initiatives within the agency.
Produced online video content series for Solo New York to bring together artists to share their stories and act as ambassadors for the brand.
Trained interns and new account executives on various projects and systems within the office.
Client media placements include work featured on WIRED, BuzzFeed, RealSimple, Wirecutter, CNET, NYMag, Outside Magazine, Women�s Running, Gear Patrol, Sunset Magazine, Men�s Journal, and HiConsumptions.
ECHOS Communications, Boulder CO � Account Executive
January 2018 - December 2018
Acted as the account lead for 5+ lifestyle clients, which involved handling all media relations as well as press meetings at major conventions including Outdoor Retailer, CES, and New York Pop-up events.
Managed multiple social media accounts as well as a variety of influencer programs based on the client�s budget.
Completed numerous successful influencer and celebrity social media collaborations for clients which resulted in social media growth upwards of 5k.
Successfully streamlined the process in which the agency selected, communicated with and paid brand influencers on all social media platforms.
Drafted copy, presentations and digital designs on a daily basis to suit individual client marketing needs.
Worked for a diverse client list including Solo New York, Sunski Sunglasses, Rumpl, Yakima, UAG, Dainese and HEX Brand.
ECHOS Communications, Boulder CO � Public Relations Internship
September 2017 - December 2017
Acted as a full time intern to a team of Account Executives to help coordinate day to day media relations.
Supported social media efforts for multiple accounts by scheduling posts, managing online communities and commentary, and tracking follower growth.
Executed a multitude of research projects for media relations and business development purposes.
Boulder Burgundy Wine Festival, Boulder CO � Marketing & Events Internship
August 2016 - November 2016
Worked closely with the event and marketing teams to execute the 2016 Boulder Burgundy Wine Festival.
Assisted the event coordinator on projects throughout the four-day event.
Acted as a part of the media and marketing team to better publicize the event and increase future attendance.
Childcare Professional, Boulder CO
August 2015 - August 2017
Au Pair for two children, starting at ages 3 and 6, for two years.
EDUCATION
University Of Colorado, Boulder � Bachelor's Degree
August 2013 - December 2017, Boulder CO
B.A. in Arts and Sciences with an emphasis in Media and Communication.
Extensive elective courses in Psychology, Writing, Rhetoric, Media, Advertising and Literature.
ATHLETIC ACTIVITIES
Dance - Ages 5-14
Cheerleading - Ages 14-18
Boxing - ages 16-18
Other- Running, paddle boarding, spinning, yoga, pilates, hiking and biking.