Professional resume
Lindsay Namm
L------------ �------------
Senior Private Label Brand Manager/ Creative Director
An accomplished, design and trend leader coordinating new products and facilitating relations with customers and overseas vendors.
� ?Areas of Expertise? �
New Product Design & Launches | Market Analysis & Trend Forecasting | Procurement & Sourcing Overseas Merchandising | Exceeding Revenue Goals | Management | Strategic Planning & Research
Hard-Hitting Negotiations | Client Satisfaction & Retention | Fashion Influencer
� ?Career Accomplishments �?
Responsible for generating more than 60% of company's overall revenue on yearly basis (approx. 60-80 million dollars).
Launched brand new categories of business that generated over 5 million dollars of revenue in the first year
Traveled overseas to secure manufacturers and materials to increase market share.
Shopped the US, European and Asian Retail Markets on a seasonal basis to identify emerging trends.
Exhaled and completed the company's Managerial training program.
Professional Experience
Collection XIIX Ltd New York, NY
Senior Private Label Brand Manager/Creative Director ?2015 � 2018
Lead overall design direction for the company's largest revenue grossing private label accounts (i.e. Kohl�s, Target and JCPenney) coordinating and facilitating the designers across all categories of business including printed and woven scarves, cold weather knit accessories, third layer apparel pieces, hats, hanging footwear (slippers/flip flops) and soft non-leather bags to produce a cohesive line on a quarterly design calendar. Worked integrally with sales to convey our design vision and direction to our customer with a key focus on upper levels of management.
?Key Accomplishments:
Lead a comprehensive design vision tailoring it to each private label brand with our internal design team and customers design team so we could present a clear message to buyers and upper management of how to move each category of business to positive growth in the next year.
Launched brand new categories of business for our company generating positive growth in the first year.
Traveled around the world seeking design vision and innovation we could bring to the US market.
Senior Designer/Designer ?2015 � 2010
Oversaw the design and direction on a quarterly basis for both in house licensed brands (i.e. BCBGeneration and Jessica Simpson) and a majority of the company�s mid-tier and high end private label brands (i.e. Bloomingdales, Saks and Anthropology) in collaboration with their internal license and product development teams.
Lindsay Namm
Page 2
?Key Accomplishments:
Grew product category of business with many customers based on new innovative designs. Advancing some customers to the leader in the industry.
Designed many of the companies Best Selling items for multiple seasons generating a steady stream of core business.
Mastered CAD design working with Adobe Photoshop and Illustrator.
Product Developer ? 2008 - 2010
Coordination and communication with the production, sales, and planning teams on product development, pricing guidelines, sku counts, and time schedule based on customer�s requirements. Conduct analysis of customer history, research current market trends and competitors, and review customer feedback to develop seasonal designs for customers� collection placed in stores. Oversee product developers and administrators team on all execution of designs and disseminate information to sales account manager. Supervise team of administrators and coordinators with oversight to customer�s budget.
Key Accomplishments:
Drove the entire product lifecycle from conception to launch; presenting new product at all stages to customers located in the United States and Canada.
Outperformed each season producing new collections with oversight to new trends and materials.
Identified potential partnerships for vendors and suppliers, built overseas manufacturing relations, sourced new fabrications, trims, and knits for new product and techniques, and negotiated pricing.
Performed comprehensive research to identify target audiences, niche, price points and distribution contract to supply clients with all required merchandise while maintaining price points and profit margins.
Design Administrator 2007 � 2008
Assisted in execution of the development process of printed and woven scarves and beach accessories. Confirmed all style information entered in the Vertex system is accurate based on continually communication with vendors prior to market. Reviewed all production samples and resolved production issues to meet deadlines as well as coordinated and send all PP and TOP approval emails to vendors.
Key Accomplishments:
Produced cost product by generating FOB and landed formulas to maintain IMU.
Created and managed excel reports on product information and track details as well as style data and pricing in Vertex and AMT lifestyle systems.
Educated new hires and interns on overall product development process and the company�s internal design software and data systems.
______________________________________________________________________________________
Education and Credentials
Bachelor of Science in Neurophysiology and Psychology University of Maryland � College Park 1999- 2003
Lindsay Namm
L------------ �------------
Senior Private Label Brand Manager/ Creative Director
An accomplished, design and trend leader coordinating new products and facilitating relations with customers and overseas vendors.
� ?Areas of Expertise? �
New Product Design & Launches | Market Analysis & Trend Forecasting | Procurement & Sourcing Overseas Merchandising | Exceeding Revenue Goals | Management | Strategic Planning & Research
Hard-Hitting Negotiations | Client Satisfaction & Retention | Fashion Influencer
� ?Career Accomplishments �?
Responsible for generating more than 60% of company's overall revenue on yearly basis (approx. 60-80 million dollars).
Launched brand new categories of business that generated over 5 million dollars of revenue in the first year
Traveled overseas to secure manufacturers and materials to increase market share.
Shopped the US, European and Asian Retail Markets on a seasonal basis to identify emerging trends.
Exhaled and completed the company's Managerial training program.
Professional Experience
Collection XIIX Ltd New York, NY
Senior Private Label Brand Manager/Creative Director ?2015 � 2018
Lead overall design direction for the company's largest revenue grossing private label accounts (i.e. Kohl�s, Target and JCPenney) coordinating and facilitating the designers across all categories of business including printed and woven scarves, cold weather knit accessories, third layer apparel pieces, hats, hanging footwear (slippers/flip flops) and soft non-leather bags to produce a cohesive line on a quarterly design calendar. Worked integrally with sales to convey our design vision and direction to our customer with a key focus on upper levels of management.
?Key Accomplishments:
Lead a comprehensive design vision tailoring it to each private label brand with our internal design team and customers design team so we could present a clear message to buyers and upper management of how to move each category of business to positive growth in the next year.
Launched brand new categories of business for our company generating positive growth in the first year.
Traveled around the world seeking design vision and innovation we could bring to the US market.
Senior Designer/Designer ?2015 � 2010
Oversaw the design and direction on a quarterly basis for both in house licensed brands (i.e. BCBGeneration and Jessica Simpson) and a majority of the company�s mid-tier and high end private label brands (i.e. Bloomingdales, Saks and Anthropology) in collaboration with their internal license and product development teams.
Lindsay Namm
Page 2
?Key Accomplishments:
Grew product category of business with many customers based on new innovative designs. Advancing some customers to the leader in the industry.
Designed many of the companies Best Selling items for multiple seasons generating a steady stream of core business.
Mastered CAD design working with Adobe Photoshop and Illustrator.
Product Developer ? 2008 - 2010
Coordination and communication with the production, sales, and planning teams on product development, pricing guidelines, sku counts, and time schedule based on customer�s requirements. Conduct analysis of customer history, research current market trends and competitors, and review customer feedback to develop seasonal designs for customers� collection placed in stores. Oversee product developers and administrators team on all execution of designs and disseminate information to sales account manager. Supervise team of administrators and coordinators with oversight to customer�s budget.
Key Accomplishments:
Drove the entire product lifecycle from conception to launch; presenting new product at all stages to customers located in the United States and Canada.
Outperformed each season producing new collections with oversight to new trends and materials.
Identified potential partnerships for vendors and suppliers, built overseas manufacturing relations, sourced new fabrications, trims, and knits for new product and techniques, and negotiated pricing.
Performed comprehensive research to identify target audiences, niche, price points and distribution contract to supply clients with all required merchandise while maintaining price points and profit margins.
Design Administrator 2007 � 2008
Assisted in execution of the development process of printed and woven scarves and beach accessories. Confirmed all style information entered in the Vertex system is accurate based on continually communication with vendors prior to market. Reviewed all production samples and resolved production issues to meet deadlines as well as coordinated and send all PP and TOP approval emails to vendors.
Key Accomplishments:
Produced cost product by generating FOB and landed formulas to maintain IMU.
Created and managed excel reports on product information and track details as well as style data and pricing in Vertex and AMT lifestyle systems.
Educated new hires and interns on overall product development process and the company�s internal design software and data systems.
______________________________________________________________________________________
Education and Credentials
Bachelor of Science in Neurophysiology and Psychology University of Maryland � College Park 1999- 2003