Peal Resume
Kory Peal
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Profile: Self-taught and experienced web and social media manager, content writer/editor, and account coordinator responsible for developing and executing digital strategies for clients including Girl Scouts, the American Kidney Fund, Lurie Children’s Hospital, and the North Texas Food Bank.
Objective: To strategically plan and execute clients’ missions and values to underrepresented and/or undiscovered markets through instructional design and effective digital marketing campaigns including email and web strategies.
Experience
RKD Group (February 2019- May 2019)
Collaborate with Account Director and Account Manager to develop digital strategies
Support and lead client projects that range from online fundraising campaign management to website redesign, online marketing, social media, SEO, and email initiatives
Manage production workflow between client and agency services to ensure goals are met
Ensure that each project is delivered on time, with quality control standards, and meet client expectations
Generate analytics reports to provide campaign outcome and insights to strengthen future strategies.
Girl Scouts of Northeast Texas (September 2014 - February 2019)
Social Media Management
Directed 8 social media channels including Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest and official blog
Established strategic monthly content calendars, developing all written and visual assets for each social channel
Increased Facebook audience by 40% annually using organic posts only
Overhauled Instagram engagement strategy, increased audience by more than 40% in less than one year and mobilized an active millennial audience (between 24-38 years-old); averaged 2.5K impressions per week
Implemented new LinkedIn strategy, increased Girl Scout alumni and corporate engagement by 55%
Constructed quarterly social media toolkit – all written and visual content - for staff, volunteers, families and donors to maximize council impact, expand visibility, and generate donations
Engineered council’s first-ever paid social media campaigns, increased overall membership numbers, fundraising efforts, and corporate partnerships
Achieved Twitter “trending” status, maximizing Girl Scout visibility and surpassing fundraising goals
Quantified and recorded weekly analytics using multiple digital platforms to refine social media strategies
Website Management
Pioneered the council’s first branded website in line with Girl Scouts of the USA’s organizational standards
Developed all web content creation and placement, including all visual and copy management
Grew overall web audience by an average of 20K new monthly users, with a monthly average of 30K-35K regular users
Spearheaded the council’s first-ever online camp registration system, with a 90% marketing success rate
Developed customized recruitment web-to-lead forms and Salesforce campaigns, generated 1200 new leads in three months
Enhanced overall web layout and functionality, reduced the average bounce rate to 35% and increasing mobile usage by an average of 60%
Quantified and recorded monthly web analytics to curate the council’s first official web strategy
STEM Center of Excellence
Constructed, designed and established website for the nationally recognized STEM Center of Excellence, the country’s first and only all-girl STEM camp
Produced all visuals and content to clearly share Girl Scouts’ mission to close the gender gap in the STEM industry
Designed, created, and managed all new content, refreshed all visuals, and programming each quarter
Other Major Accomplishments
Developed council’s first app, streamlining information and transformed our mobile presence
Authored CEO and board chair speeches
Served as official liaison between GSNETX and the Dallas Morning News to officially recognize Gold Award Girl Scouts, a GSNETX first
Co-founder and leader of G.I.R.L. Media Team, a special interest group for Girl Scouts interested in journalism, marketing, photography and social media management
Skills
Photoshop, InDesign, Canva, Adobe Experience Manager, Joomla, Luminate, Asana, Basecamp,HTML, Google Analytics, Facebook/Twitter Insights, WiX, Wordpress, CrowdCompass, TellMyCell, Mobiniti, Microsoft Office, Photography
Education
University of North Texas
B.A. Editorial Journalism
Honors
Tau Sigma Honor Society, Phi Sigma Pi Honor Fraternity, Dean’s List
Kory Peal
------------
------------
Profile: Self-taught and experienced web and social media manager, content writer/editor, and account coordinator responsible for developing and executing digital strategies for clients including Girl Scouts, the American Kidney Fund, Lurie Children’s Hospital, and the North Texas Food Bank.
Objective: To strategically plan and execute clients’ missions and values to underrepresented and/or undiscovered markets through instructional design and effective digital marketing campaigns including email and web strategies.
Experience
RKD Group (February 2019- May 2019)
Collaborate with Account Director and Account Manager to develop digital strategies
Support and lead client projects that range from online fundraising campaign management to website redesign, online marketing, social media, SEO, and email initiatives
Manage production workflow between client and agency services to ensure goals are met
Ensure that each project is delivered on time, with quality control standards, and meet client expectations
Generate analytics reports to provide campaign outcome and insights to strengthen future strategies.
Girl Scouts of Northeast Texas (September 2014 - February 2019)
Social Media Management
Directed 8 social media channels including Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest and official blog
Established strategic monthly content calendars, developing all written and visual assets for each social channel
Increased Facebook audience by 40% annually using organic posts only
Overhauled Instagram engagement strategy, increased audience by more than 40% in less than one year and mobilized an active millennial audience (between 24-38 years-old); averaged 2.5K impressions per week
Implemented new LinkedIn strategy, increased Girl Scout alumni and corporate engagement by 55%
Constructed quarterly social media toolkit – all written and visual content - for staff, volunteers, families and donors to maximize council impact, expand visibility, and generate donations
Engineered council’s first-ever paid social media campaigns, increased overall membership numbers, fundraising efforts, and corporate partnerships
Achieved Twitter “trending” status, maximizing Girl Scout visibility and surpassing fundraising goals
Quantified and recorded weekly analytics using multiple digital platforms to refine social media strategies
Website Management
Pioneered the council’s first branded website in line with Girl Scouts of the USA’s organizational standards
Developed all web content creation and placement, including all visual and copy management
Grew overall web audience by an average of 20K new monthly users, with a monthly average of 30K-35K regular users
Spearheaded the council’s first-ever online camp registration system, with a 90% marketing success rate
Developed customized recruitment web-to-lead forms and Salesforce campaigns, generated 1200 new leads in three months
Enhanced overall web layout and functionality, reduced the average bounce rate to 35% and increasing mobile usage by an average of 60%
Quantified and recorded monthly web analytics to curate the council’s first official web strategy
STEM Center of Excellence
Constructed, designed and established website for the nationally recognized STEM Center of Excellence, the country’s first and only all-girl STEM camp
Produced all visuals and content to clearly share Girl Scouts’ mission to close the gender gap in the STEM industry
Designed, created, and managed all new content, refreshed all visuals, and programming each quarter
Other Major Accomplishments
Developed council’s first app, streamlining information and transformed our mobile presence
Authored CEO and board chair speeches
Served as official liaison between GSNETX and the Dallas Morning News to officially recognize Gold Award Girl Scouts, a GSNETX first
Co-founder and leader of G.I.R.L. Media Team, a special interest group for Girl Scouts interested in journalism, marketing, photography and social media management
Skills
Photoshop, InDesign, Canva, Adobe Experience Manager, Joomla, Luminate, Asana, Basecamp,HTML, Google Analytics, Facebook/Twitter Insights, WiX, Wordpress, CrowdCompass, TellMyCell, Mobiniti, Microsoft Office, Photography
Education
University of North Texas
B.A. Editorial Journalism
Honors
Tau Sigma Honor Society, Phi Sigma Pi Honor Fraternity, Dean’s List