Noel O'Sullivan Resume
Noel O’Sullivan 163 East Lake Avenue Massapequa Park, NY 11762 | ------------ | ------------ | ------------
EDUCATION: James Madison University BBA Marketing – Marketing GPA: 3.3 Graduated –May 2019 Concentration – Digital Marketing Coursework: Digital Marketing Practicum, Social Media Marketing, Strategic Internet Marketing, Marketing Analytics, and Business Marketing, Business Analytics Certifications: Google Ads Certification, HubSpot Inbound Marketing Certification, HubSpot Email Marketing Certification, Hootsuite Platform Certification
EXPERIENCE:
The Phoebe Needles Center Harrisonburg, VA Digital Marketing Practicum Course Jan. 2019 – May 2019 • Continuously made finance, advertising and marketing decisions to balance a small budget of $500 between the Google Network, and social media advertising via Facebook. • Utilized Google Analytics to break down data of different segments and demographics. Adapted to different data trends, optimizing each campaign accordingly. Shared keywords and search query data aligning the two channels, finding the most efficient path to conversion. • Increased awareness of the Phoebe Needles Center. Doubled the number of new visitors to the site and increased page views by 166%, exceeding client expectations.
Vitamin World USA Corporation Great River, NY E-Commerce and Merchandising Intern May 2018 – August 2018 • Grew organic traffic via site optimization. Individually analyzed Vitamin World site to create a product attribute spreadsheet and utilized Code Writer to develop and implement a list of alt tags to drive SEO (search engine optimization). • Assisted in strategic site redesign to personalize site experience and engage prospects. Investigated product specific shipping restrictions and implemented country specific shipping protocols on the product detail page. • Created site content in the form of a glossary to provide prospects with product specific knowledge and resources, tying into potential purchases on the site.
ADC Wealth Management LLC Massapequa, NY Social Media Marketing July 2017 – August 2018 • Successfully launched ADC’s online presence and brand awareness, creating reputable social media presence on Facebook. • Managed social media platforms, strengthening client relationships and effectively expanded target audiences by actively posting and analyzing weekly post statistics. • Researched social media strategies, evaluated competitor websites, while implementing SEO and marketing strategies which resulted in an increase in website traffic. Providing meaningful site experience. • Utilized WordPress analytical tools and plug-ins to measure site statistics, effectively gaining 6% growth in website traffic from social media posts.
Spiga Bakery Bellmore, NY Customer Service May 2015 – July 2019 • Enthusiastically sold products by providing customers with information needed to make product-related decisions. • Consistently improved customer satisfaction and developed valuable customer relationships, earning a reputation for delivering exceptional customer service. • Analyzed my leadership accomplishments as a supervisor to create a consistent, and effective work productivity among fellow team members.
ORGANIZATIONS and SKILLS:
Organizations: • American Marketing Association (AMA Nation and AMA|JMU) • JMU Office of Disability Services (Volunteer Note-taker) • JMU Outdoor Adventure Club Skills: Google Ads, Google Analytics, SEM, Google DataStudio, Microsoft Office-Excel, CRM (Salesforce), CMS (WordPress), SEO, Hootsuite Languages other than English: American Sign Language (moderate)
Noel O’Sullivan 163 East Lake Avenue Massapequa Park, NY 11762 | ------------ | ------------ | ------------
EDUCATION: James Madison University BBA Marketing – Marketing GPA: 3.3 Graduated –May 2019 Concentration – Digital Marketing Coursework: Digital Marketing Practicum, Social Media Marketing, Strategic Internet Marketing, Marketing Analytics, and Business Marketing, Business Analytics Certifications: Google Ads Certification, HubSpot Inbound Marketing Certification, HubSpot Email Marketing Certification, Hootsuite Platform Certification
EXPERIENCE:
The Phoebe Needles Center Harrisonburg, VA Digital Marketing Practicum Course Jan. 2019 – May 2019 • Continuously made finance, advertising and marketing decisions to balance a small budget of $500 between the Google Network, and social media advertising via Facebook. • Utilized Google Analytics to break down data of different segments and demographics. Adapted to different data trends, optimizing each campaign accordingly. Shared keywords and search query data aligning the two channels, finding the most efficient path to conversion. • Increased awareness of the Phoebe Needles Center. Doubled the number of new visitors to the site and increased page views by 166%, exceeding client expectations.
Vitamin World USA Corporation Great River, NY E-Commerce and Merchandising Intern May 2018 – August 2018 • Grew organic traffic via site optimization. Individually analyzed Vitamin World site to create a product attribute spreadsheet and utilized Code Writer to develop and implement a list of alt tags to drive SEO (search engine optimization). • Assisted in strategic site redesign to personalize site experience and engage prospects. Investigated product specific shipping restrictions and implemented country specific shipping protocols on the product detail page. • Created site content in the form of a glossary to provide prospects with product specific knowledge and resources, tying into potential purchases on the site.
ADC Wealth Management LLC Massapequa, NY Social Media Marketing July 2017 – August 2018 • Successfully launched ADC’s online presence and brand awareness, creating reputable social media presence on Facebook. • Managed social media platforms, strengthening client relationships and effectively expanded target audiences by actively posting and analyzing weekly post statistics. • Researched social media strategies, evaluated competitor websites, while implementing SEO and marketing strategies which resulted in an increase in website traffic. Providing meaningful site experience. • Utilized WordPress analytical tools and plug-ins to measure site statistics, effectively gaining 6% growth in website traffic from social media posts.
Spiga Bakery Bellmore, NY Customer Service May 2015 – July 2019 • Enthusiastically sold products by providing customers with information needed to make product-related decisions. • Consistently improved customer satisfaction and developed valuable customer relationships, earning a reputation for delivering exceptional customer service. • Analyzed my leadership accomplishments as a supervisor to create a consistent, and effective work productivity among fellow team members.
ORGANIZATIONS and SKILLS:
Organizations: • American Marketing Association (AMA Nation and AMA|JMU) • JMU Office of Disability Services (Volunteer Note-taker) • JMU Outdoor Adventure Club Skills: Google Ads, Google Analytics, SEM, Google DataStudio, Microsoft Office-Excel, CRM (Salesforce), CMS (WordPress), SEO, Hootsuite Languages other than English: American Sign Language (moderate)