Max Allegro Resume
1005 NE 72nd Ave Portland, OR 97213
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https:/------------/in/max-allegro-81738814a
Dynamic and motivated professional with a proven record of managing projects from concept to completion, leading employees and students, and implementing marketing strategies. Experienced in content, email, and social media marketing. Navigates cultural challenges well.
Skills
• Proficient in CRM and CMS software applications
• Disciplined Time and Project Management Skills
• Excellent writing skills from teaching background • Email Marketing automation; funnel optimization
• Social Media campaigns and brand awareness
• Blog and content creation; SEO compatibility
Work Experience
Executive Assistant / Western Water International, Inc. Forestville, MD
SEPTEMBER 2017 – DECEMBER 2018
Digital Marketing
• Implemented automated email marketing campaigns using Omnisend platform to send monthly newsletters and product promotions, averaging over 30% open rate and 7% click through rate.
• Doubled the total monthly online sales for Nov. 2018 ($11,400) from Nov. 2017 ($5,600) by designing and developing new website and successful email marketing campaign.
• Collaborated with team on funnel development to convert subscribers into sales. Offered free e-book to incentivize sign-ups and optimized funnel through testing to increase conversions.
• Researched and wrote weekly blog posts about relevant water quality and ensured posts were SEO optimized.
• Initiated selling on Amazon through FBA as a new sales avenue.
• Co-managed social media pages (Facebook, Instagram), wrote and boosted posts to engage followers, produced Facebook live videos on products and their technologies, and produced product installation videos for our website, YouTube, and Facebook.
• Created graphics and infographics on Canva to be used on our website and in blog posts.
• Conducted customer satisfaction surveys and used feedback to improve service and customer buying experience.
• Continued direct marketing efforts through monthly mailer coupons, postcards, and flyers to reach older generation of long-time customers (those without email or computers).
Website Development
• Designed Shopify website and grew new website to over 1,000 monthly active users with 5.6% conversion rate.
• Created engaging website with 40% bounce rate, 4.75 avg. pages per session, and 5-minute avg. session duration.
• Designed and wrote product listings, technology pages, home page, About Us page, FAQ page, and blog pages.
• Used A/B testing to redesign home page, reduce bounce rate, and facilitate a better shopping experience.
Administrative Assistant
• Accompanied President on business meetings taking detailed notes and offering input when appropriate.
• Welcomed visitors; Screened calls and took messages; managed calendar; planned travel arrangements; performed clerical and bookkeeping tasks.
• Served as main point of contact and manager when President and VP were on extended international trips.
Customer Service & Sales Generation
• Generated sales from new customer inquiries and assisted existing customers with reordering.
• Answered customer calls and emails and helped them troubleshoot to identify problems and offer solutions.
• Served as the tech expert—speaking with new and existing customers about the science behind our products.
• Managed international dealer accounts in Germany, Italy, Canada, and Australia, scheduled all international shipments, and insured customs paperwork was completed in accordance with the local regulations.
Project Management
• Led effort to switch ecommerce platforms from Zen Cart to Shopify and update ALL web content. Created new shopping cart on Shopify; installed apps, transferred DNS hosting, and migrated customer and product data.
• Filmed, Edited, and Published instructional videos for multiple products.
• Managed acquisition of EnviroSept product (HVAC Air Filters) from Aqua-Air Technologies and assisted in sourcing a supplier, solving supply chain issues, and streamlining operations for receiving and processing orders.
• Facilitated Warehouse Revitalization Project over 6-month period. Cleaned and organized warehouse, creating maps, labeling, and inventory system to be able to locate and re-order any part on time.
English as a Foreign Language, Economics, US Govt. & Politics Teacher
Liuzhou Senior High School Liuzhou, China
AUGUST 2016 – JULY 2017
• Taught 10th & 11th grade Listening & Speaking and Western Culture.
• Taught 12th grade Principles of Economics: Micro & Macro and U.S. Government & Politics.
• Tutored students for TOEFL and SAT test prep.
• Immersed myself in Chinese culture, food, language, traditions, and lifestyle, and through experiences gained a unique insight into Chinese society and consumer behavior within the Chinese economy.
Cuisineur / Neopol Savory Smokery Washington, DC
SUMMER 2016 (MAY – AUGUST)
• Prepared smoked seafood entrees according to seasonal lunch and dinner menus.
• Rotated stations within the kitchen to fill in where needed; Engaged customers in a timely and polite manner.
• Worked with speed, efficiency, and precision to serve up fantastic dishes and positive customer experience.
English as a Foreign Language Teacher / Rachanukroh 1 Ayutthaya, Thailand
MAY 2015 – APRIL 2016
• Taught 7th & 8th grade Conversational English.
• Led conversational activities & classroom discussions, participated in school events, led summer English Camps for over 700 students.
• Participated in Thai cultural events and engaged with Thai people in their local traditions.
Grill Master, Team Leader / TaKorean, Inc. Washington, DC
JUNE 2014 – MARCH 2015
• Prepared, Cooked, and Served tasty food at a trendy Korean-Mexican fusion food truck.
• Worked expeditiously to serve customers quickly and efficiently during busy weekend hours.
• Led weekly prep work to ensure all food and ingredients were prepared according to our high standards.
Customer Service Representative / Wegmans Food Market, Inc. Wilkes-Barre, PA
MARCH 2011 – MAY 2014
Old Fashioned Submarine Shop – Prepared sandwiches and platters according to customer orders.
Pizza Shop – Prepared gourmet pizzas with fresh ingredients and creative recipes.
Education
Bachelor of Science in International Business with minor in Marketing 2010 – 2014
King’s College– McGowan School of Business, AACSB Wilkes-Barre, PA
• King’s College Honor Program – GPA: 3.7
• Dujarie Full Academic Scholarship (full tuition)
• Epsilon Chi Omnicron Intl. Business Honors Society
• Study Abroad—Grenoble École de Management, France
TESOL Certification / University of Maryland- Baltimore County DECEMBER 2014
English Language Institute Baltimore, MD
Certificate in International Business DECEMBER 2012
Grenoble Ecole de Management, AACSB, EQUIS, AMBA Grenoble, France
1005 NE 72nd Ave Portland, OR 97213
------------
------------
https:/------------/in/max-allegro-81738814a
Dynamic and motivated professional with a proven record of managing projects from concept to completion, leading employees and students, and implementing marketing strategies. Experienced in content, email, and social media marketing. Navigates cultural challenges well.
Skills
• Proficient in CRM and CMS software applications
• Disciplined Time and Project Management Skills
• Excellent writing skills from teaching background • Email Marketing automation; funnel optimization
• Social Media campaigns and brand awareness
• Blog and content creation; SEO compatibility
Work Experience
Executive Assistant / Western Water International, Inc. Forestville, MD
SEPTEMBER 2017 – DECEMBER 2018
Digital Marketing
• Implemented automated email marketing campaigns using Omnisend platform to send monthly newsletters and product promotions, averaging over 30% open rate and 7% click through rate.
• Doubled the total monthly online sales for Nov. 2018 ($11,400) from Nov. 2017 ($5,600) by designing and developing new website and successful email marketing campaign.
• Collaborated with team on funnel development to convert subscribers into sales. Offered free e-book to incentivize sign-ups and optimized funnel through testing to increase conversions.
• Researched and wrote weekly blog posts about relevant water quality and ensured posts were SEO optimized.
• Initiated selling on Amazon through FBA as a new sales avenue.
• Co-managed social media pages (Facebook, Instagram), wrote and boosted posts to engage followers, produced Facebook live videos on products and their technologies, and produced product installation videos for our website, YouTube, and Facebook.
• Created graphics and infographics on Canva to be used on our website and in blog posts.
• Conducted customer satisfaction surveys and used feedback to improve service and customer buying experience.
• Continued direct marketing efforts through monthly mailer coupons, postcards, and flyers to reach older generation of long-time customers (those without email or computers).
Website Development
• Designed Shopify website and grew new website to over 1,000 monthly active users with 5.6% conversion rate.
• Created engaging website with 40% bounce rate, 4.75 avg. pages per session, and 5-minute avg. session duration.
• Designed and wrote product listings, technology pages, home page, About Us page, FAQ page, and blog pages.
• Used A/B testing to redesign home page, reduce bounce rate, and facilitate a better shopping experience.
Administrative Assistant
• Accompanied President on business meetings taking detailed notes and offering input when appropriate.
• Welcomed visitors; Screened calls and took messages; managed calendar; planned travel arrangements; performed clerical and bookkeeping tasks.
• Served as main point of contact and manager when President and VP were on extended international trips.
Customer Service & Sales Generation
• Generated sales from new customer inquiries and assisted existing customers with reordering.
• Answered customer calls and emails and helped them troubleshoot to identify problems and offer solutions.
• Served as the tech expert—speaking with new and existing customers about the science behind our products.
• Managed international dealer accounts in Germany, Italy, Canada, and Australia, scheduled all international shipments, and insured customs paperwork was completed in accordance with the local regulations.
Project Management
• Led effort to switch ecommerce platforms from Zen Cart to Shopify and update ALL web content. Created new shopping cart on Shopify; installed apps, transferred DNS hosting, and migrated customer and product data.
• Filmed, Edited, and Published instructional videos for multiple products.
• Managed acquisition of EnviroSept product (HVAC Air Filters) from Aqua-Air Technologies and assisted in sourcing a supplier, solving supply chain issues, and streamlining operations for receiving and processing orders.
• Facilitated Warehouse Revitalization Project over 6-month period. Cleaned and organized warehouse, creating maps, labeling, and inventory system to be able to locate and re-order any part on time.
English as a Foreign Language, Economics, US Govt. & Politics Teacher
Liuzhou Senior High School Liuzhou, China
AUGUST 2016 – JULY 2017
• Taught 10th & 11th grade Listening & Speaking and Western Culture.
• Taught 12th grade Principles of Economics: Micro & Macro and U.S. Government & Politics.
• Tutored students for TOEFL and SAT test prep.
• Immersed myself in Chinese culture, food, language, traditions, and lifestyle, and through experiences gained a unique insight into Chinese society and consumer behavior within the Chinese economy.
Cuisineur / Neopol Savory Smokery Washington, DC
SUMMER 2016 (MAY – AUGUST)
• Prepared smoked seafood entrees according to seasonal lunch and dinner menus.
• Rotated stations within the kitchen to fill in where needed; Engaged customers in a timely and polite manner.
• Worked with speed, efficiency, and precision to serve up fantastic dishes and positive customer experience.
English as a Foreign Language Teacher / Rachanukroh 1 Ayutthaya, Thailand
MAY 2015 – APRIL 2016
• Taught 7th & 8th grade Conversational English.
• Led conversational activities & classroom discussions, participated in school events, led summer English Camps for over 700 students.
• Participated in Thai cultural events and engaged with Thai people in their local traditions.
Grill Master, Team Leader / TaKorean, Inc. Washington, DC
JUNE 2014 – MARCH 2015
• Prepared, Cooked, and Served tasty food at a trendy Korean-Mexican fusion food truck.
• Worked expeditiously to serve customers quickly and efficiently during busy weekend hours.
• Led weekly prep work to ensure all food and ingredients were prepared according to our high standards.
Customer Service Representative / Wegmans Food Market, Inc. Wilkes-Barre, PA
MARCH 2011 – MAY 2014
Old Fashioned Submarine Shop – Prepared sandwiches and platters according to customer orders.
Pizza Shop – Prepared gourmet pizzas with fresh ingredients and creative recipes.
Education
Bachelor of Science in International Business with minor in Marketing 2010 – 2014
King’s College– McGowan School of Business, AACSB Wilkes-Barre, PA
• King’s College Honor Program – GPA: 3.7
• Dujarie Full Academic Scholarship (full tuition)
• Epsilon Chi Omnicron Intl. Business Honors Society
• Study Abroad—Grenoble École de Management, France
TESOL Certification / University of Maryland- Baltimore County DECEMBER 2014
English Language Institute Baltimore, MD
Certificate in International Business DECEMBER 2012
Grenoble Ecole de Management, AACSB, EQUIS, AMBA Grenoble, France