Marketing Professional
CHRISTIAN SIMKO
MARKETING PROFESSIONAL
OBJECTIVE
Marketing professional focused on maximizing brand exposure by directing a marketing department systematically, creatively, and logically. Consistency and dedication build the most successful business partnerships.
SKILLS
Team building expertise
Special events planning
Interactive marketing
Strategic brand development
Multi-media marketing
Google Analytics
ACCOMPLISHMENTS
Redefined industry-leading corporate and product identity
Developed a full client services department for a growing IPO
Consistently increased client profit and in-turn investments YOY
CS
OBJECTIVE
Marketing professional focused on maximizing brand exposure by directing a marketing department systematically, creatively, and logically. Consistency and dedication build the most successful business partnerships.
SKILLS
Team building expertise
Special events planning
Interactive marketing
Strategic brand development
Multi-media marketing
Google Analytics
ACCOMPLISHMENTS
Redefined industry-leading corporate and product identity
Developed a full client services department for a growing IPO
Consistently increased client profit and in-turn investments YOY CHRISTIAN SIMKO
MARKETING PROFESSIONAL
EXPERIENCE
MARKETING MANAGER � WALDENWOODS RESORT � MARCH 2019 TO PRESENT
� Rebuilt telemarketing department and increased call volume and tour booking by 30%
� Implemented change in sales strategy leading to a 53% increase in sales YOY
� Created a social media presence and developed social advertising campaign that increased source sales by 148% YOY
� Full rebuild of brand identity including rebuild of corporate website and redefining the way events are messaged
� Took over management of lead generation sourcing and increased leads generated by over 30%
MARKETING COMMUNICATIONS MANAGER � MERITOR WABCO/WABCO � JANUARY 2015 � JANUARY 2018
� Rebuilt corporate website to redefine brand identity, increase consumer exposure, and build lead generation system
� Developed and implemented collateral creation, review, and publication process
� Developed brand strategy and increased market exposure by launching a multi-tier ad campaign for our flagship product
� Installed a digital asset management tool for all multimedia tools and presentations
� Increased customer training attendance by over 200% by developing materials that better suit the market and a targeted ground attack on safety needs
SENIOR ACCOUNT LEAD � ES3, INC. � MARCH 2012 � JANUARY 2015
� Increased client investment by nearly 100% over two-year life of the program
� Managed strategy and execution of national advertising and marketing campaign
� Created and won RFPs for several new clients
� Developed new procedures for overall account team efficiency through project management tools and status reporting
SENIOR ACCOUNT EXECUTIVE � OCTAGON MARKETING � APRIL 2008 � SEPTEMBER 2010
� Content manager and creative designer for NASCAR Sprint Cup Mobile, Sprint�s exclusive mobile application with over 2 million users
� Responsible for research and strategy of new NASCAR content for inclusion within mobile application
� Developed marketing plan around mobile application and mobile website, inclusive of handset marketing, direct marketing, B2B opportunities, and event marketing
� Facilitated all communication between the client, content vendors, and application developers
� Managed NASCAR Sprint All-Star Fan Vote program, including marketing communications and voting tabulation
� Assisted with each program of the sponsorship with insights and staff when possible; activation, mobile marketing, and national promotions
CHRISTIAN SIMKO
MARKETING PROFESSIONAL
OBJECTIVE
Marketing professional focused on maximizing brand exposure by directing a marketing department systematically, creatively, and logically. Consistency and dedication build the most successful business partnerships.
SKILLS
Team building expertise
Special events planning
Interactive marketing
Strategic brand development
Multi-media marketing
Google Analytics
ACCOMPLISHMENTS
Redefined industry-leading corporate and product identity
Developed a full client services department for a growing IPO
Consistently increased client profit and in-turn investments YOY
CS
OBJECTIVE
Marketing professional focused on maximizing brand exposure by directing a marketing department systematically, creatively, and logically. Consistency and dedication build the most successful business partnerships.
SKILLS
Team building expertise
Special events planning
Interactive marketing
Strategic brand development
Multi-media marketing
Google Analytics
ACCOMPLISHMENTS
Redefined industry-leading corporate and product identity
Developed a full client services department for a growing IPO
Consistently increased client profit and in-turn investments YOY CHRISTIAN SIMKO
MARKETING PROFESSIONAL
EXPERIENCE
MARKETING MANAGER � WALDENWOODS RESORT � MARCH 2019 TO PRESENT
� Rebuilt telemarketing department and increased call volume and tour booking by 30%
� Implemented change in sales strategy leading to a 53% increase in sales YOY
� Created a social media presence and developed social advertising campaign that increased source sales by 148% YOY
� Full rebuild of brand identity including rebuild of corporate website and redefining the way events are messaged
� Took over management of lead generation sourcing and increased leads generated by over 30%
MARKETING COMMUNICATIONS MANAGER � MERITOR WABCO/WABCO � JANUARY 2015 � JANUARY 2018
� Rebuilt corporate website to redefine brand identity, increase consumer exposure, and build lead generation system
� Developed and implemented collateral creation, review, and publication process
� Developed brand strategy and increased market exposure by launching a multi-tier ad campaign for our flagship product
� Installed a digital asset management tool for all multimedia tools and presentations
� Increased customer training attendance by over 200% by developing materials that better suit the market and a targeted ground attack on safety needs
SENIOR ACCOUNT LEAD � ES3, INC. � MARCH 2012 � JANUARY 2015
� Increased client investment by nearly 100% over two-year life of the program
� Managed strategy and execution of national advertising and marketing campaign
� Created and won RFPs for several new clients
� Developed new procedures for overall account team efficiency through project management tools and status reporting
SENIOR ACCOUNT EXECUTIVE � OCTAGON MARKETING � APRIL 2008 � SEPTEMBER 2010
� Content manager and creative designer for NASCAR Sprint Cup Mobile, Sprint�s exclusive mobile application with over 2 million users
� Responsible for research and strategy of new NASCAR content for inclusion within mobile application
� Developed marketing plan around mobile application and mobile website, inclusive of handset marketing, direct marketing, B2B opportunities, and event marketing
� Facilitated all communication between the client, content vendors, and application developers
� Managed NASCAR Sprint All-Star Fan Vote program, including marketing communications and voting tabulation
� Assisted with each program of the sponsorship with insights and staff when possible; activation, mobile marketing, and national promotions