Marketer
DIA&CO, NEW YORK, NY
Senior Stylist, Jul 2016 – Present
Style personal packages per each client using the Dia&Co online styling platform.
Create relationships with clients and select clothing suited to their needs and lifestyle.
Developing and executing day-to-day activities of social media content and strategy.
Researching and developing growth strategies for social media platforms.
Schedule and publish all posts on owned organic social media. accounts, acting as the last check (copy editing and proofreading), and demonstrating and developing the brand social voice.
Partner with merchandising and engineering team to research vendors and solve technical issues. Regular maintenance of metrics within the Top 25% for Monthly Take Rate.
Effectively managed high volume recruitment activities during peak hiring seasonal and reported on status, analyzed challenges and participated in maintaining team reports.
CANVS, NEW YORK, NY
Social Media Analyst, Feb 2016 – Jun 2016
Classified emotional sentiment to improve product and ensure customer success. Improved data quality and accuracy testing using R and Amazon’s Mechanical Turk.
Incorporated client feedback into product design, working closely with the engineering and marketing teams.
Monitor and report on Google Analytics and Social analytics tools on a weekly basis. Informed decision-makers with data-driven ‘takeaways’—improving overall product.
Identify design, community, and influencer trends and insights to inform the creation of content that will engage at scale.
AFFINITY MAGAZINE, REMOTE, NY
Social Media Manager, Jan 2015 – Dec 2015
Helped to develop, schedule, post, and track social content across all social media channels.
Assisted with planning and managing promotional topics, brand and product launches and partnerships.
Developed a rotating 30-day calendar for social platforms, supporting sales and marketing strategies via social content.
Analyzed performance data to generate insights that refine and improve brand's approach to social media.
DIA&CO, NEW YORK, NY
Senior Stylist, Jul 2016 – Present
Style personal packages per each client using the Dia&Co online styling platform.
Create relationships with clients and select clothing suited to their needs and lifestyle.
Developing and executing day-to-day activities of social media content and strategy.
Researching and developing growth strategies for social media platforms.
Schedule and publish all posts on owned organic social media. accounts, acting as the last check (copy editing and proofreading), and demonstrating and developing the brand social voice.
Partner with merchandising and engineering team to research vendors and solve technical issues. Regular maintenance of metrics within the Top 25% for Monthly Take Rate.
Effectively managed high volume recruitment activities during peak hiring seasonal and reported on status, analyzed challenges and participated in maintaining team reports.
CANVS, NEW YORK, NY
Social Media Analyst, Feb 2016 – Jun 2016
Classified emotional sentiment to improve product and ensure customer success. Improved data quality and accuracy testing using R and Amazon’s Mechanical Turk.
Incorporated client feedback into product design, working closely with the engineering and marketing teams.
Monitor and report on Google Analytics and Social analytics tools on a weekly basis. Informed decision-makers with data-driven ‘takeaways’—improving overall product.
Identify design, community, and influencer trends and insights to inform the creation of content that will engage at scale.
AFFINITY MAGAZINE, REMOTE, NY
Social Media Manager, Jan 2015 – Dec 2015
Helped to develop, schedule, post, and track social content across all social media channels.
Assisted with planning and managing promotional topics, brand and product launches and partnerships.
Developed a rotating 30-day calendar for social platforms, supporting sales and marketing strategies via social content.
Analyzed performance data to generate insights that refine and improve brand's approach to social media.