Lesley Encarnacion Resume
Lesley Encarnacion
Digital Marketing Specialist
PROFESSIONAL SKILLS
- Marketing and Creative Strategy Social Media Marketing
- Partnership Activations Brand Positioning Strategy
- Campaign Development Market / Trend Research
LEADERSHIP
- Rutgers Marketing Club September 2017-Present Club Representative
- Rutgers - LSAMP Club September 2015- Present Club Representative
� Participate in monthly meetings regarding S.T.E.M development at Rutgers campus.
WORK EXPERIENCE
Ouidad Inc.- Strategic and Digital Marketing Intern
February 2018 - August 2018
New York, NY
� Assisted the marketing team with the launch and expansion of the SalonCentric program that landed Ouidad products in over 500 stores nationally.
� Carried out influencer and partnership research; developing program outlines, which led to four successful paid media collaborations.
� Conducted weekly campaigns and strategy reporting, social trends reporting, influencer management and digital media analyzation.
� Tracked KPIs and market analytics, managed content calendar and
provided creative insight for market strategy campaigns.
LetsBranded Agency- Marketing / Social Media Intern
June 2017 - January 2018 New York, NY
� Developed effective social media campaign concepts for the �NoLimits� campaign, achieving engagement rates and awareness metrics above industry average benchmarks.
� Provided creative planning for content development of small businesses.
� Conducted market research and outlook for potential clients and partnerships.
� Tracked KPIs for social media campaigns, managed content calendar and provided market insight for brand strategy campaigns.
LesLiveI------------ - Lifestyle Blog Founder
September 2017 - Present
New York, NY
EDUCATION :
Rutgers University - Business School
B.S Marketing, Fashion Branding Concentration Marketing GPA: 3.2
Newark, NJ
Fall 2015 - May 2020
ADDITIONAL:
� Creative writing and content development for lifestyle posts and relevant topics.
� Bilingual: English (Native) and Spanish (Fluent)
� Mac OS X operating system, Microsoft Office (Excel, PowerPoint, Word, Access),
Hootsuite, Facebook Ads Manager, Google Adwords, Twitter Ads Manager
Lesley Encarnacion
Digital Marketing Specialist
PROFESSIONAL SKILLS
- Marketing and Creative Strategy Social Media Marketing
- Partnership Activations Brand Positioning Strategy
- Campaign Development Market / Trend Research
LEADERSHIP
- Rutgers Marketing Club September 2017-Present Club Representative
- Rutgers - LSAMP Club September 2015- Present Club Representative
� Participate in monthly meetings regarding S.T.E.M development at Rutgers campus.
WORK EXPERIENCE
Ouidad Inc.- Strategic and Digital Marketing Intern
February 2018 - August 2018
New York, NY
� Assisted the marketing team with the launch and expansion of the SalonCentric program that landed Ouidad products in over 500 stores nationally.
� Carried out influencer and partnership research; developing program outlines, which led to four successful paid media collaborations.
� Conducted weekly campaigns and strategy reporting, social trends reporting, influencer management and digital media analyzation.
� Tracked KPIs and market analytics, managed content calendar and
provided creative insight for market strategy campaigns.
LetsBranded Agency- Marketing / Social Media Intern
June 2017 - January 2018 New York, NY
� Developed effective social media campaign concepts for the �NoLimits� campaign, achieving engagement rates and awareness metrics above industry average benchmarks.
� Provided creative planning for content development of small businesses.
� Conducted market research and outlook for potential clients and partnerships.
� Tracked KPIs for social media campaigns, managed content calendar and provided market insight for brand strategy campaigns.
LesLiveI------------ - Lifestyle Blog Founder
September 2017 - Present
New York, NY
EDUCATION :
Rutgers University - Business School
B.S Marketing, Fashion Branding Concentration Marketing GPA: 3.2
Newark, NJ
Fall 2015 - May 2020
ADDITIONAL:
� Creative writing and content development for lifestyle posts and relevant topics.
� Bilingual: English (Native) and Spanish (Fluent)
� Mac OS X operating system, Microsoft Office (Excel, PowerPoint, Word, Access),
Hootsuite, Facebook Ads Manager, Google Adwords, Twitter Ads Manager