Kendra Jenkins
KENDRA JENKINS
K------------
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Objective
To obtain a position where I can apply my ability to plan, manage and develop marketing, sales initiatives to generate revenue, and apply my knowledge of customer acquisition to create brand awareness for the company I align myself with.
Education
− Arizona State University, Bachelor of Science, Cum Laude, 2010
− Field of study: Communications with a dual minor in Anthropology and Sociology
− London Semester Abroad, Arizona State University, 2009
− Qualification Expertise
− Team Oriented Building a Brands Identity Leadership
− Relationship Building Photoshop Capabilities Event Planning
Experience:
• E?S Fitness Marketing Manager - (September 2017 – June 2018)
− Assisted in the marketing department with all needs as the company focused on presales and company growth.
• Advanced Business Learning (Cyber Academy) Marketing and Business Development Consultant - (October 2016 – Current)
− Design and development of marketing and promotion materials focused on attracting potential students to the school.
− Coordinated with Community Colleges to advertise on campus and in school publications.
− Conducted regular on site educational sessions for Arizona@Work career counselors to increase their knowledge of cybersecurity as a career choice for their candidates.
− Managed brand representation at job fairs and association events to promote ABL.
• Kahala Brands National Marketing Manager - (June 2015 – September 2016)
− Support the VP of Marketing, as well as helping in the overall flow of workload that comes through from the stores and franchisees, as well as through internal initiatives for the Kahala Brands.
− Worked with all departments to create in-store promotions and creative content for all assigned brands.
− Streamlined key messages across multiple communication channels.
• E?S Fitness (Formally Gold’s Gym) Marketing Manager - (January 2015 – May 2015)
− The company went through an acquisition from a Gold's Gym franchise to becoming E?S Fitness. I was an intricate part of the re-branding process, assisting in various developmental stages to create the brands identity.
• Gold’s Gym Marketing Manager - (December 2012 – January 2015)
− Planning & strategy -plan and develop marketing initiatives and execution detail for each market
− Acted as the CEO’s Personal Assistant for all business and personal matters for over 4 years.
− Determine internal and external communication channels.
− Digital strategy and development - C2C campaign/execution, Social media, online reputation strategy and website maintenance.
− Handled all sponsorship development and execution.
− Budget planning and management, marketing billing.
− Controlled all new sales and marketing inquiries/opportunities.
− Communicated internal and external promotions to all management.
• Gold’s Gym Marketing Coordinator - (March 2011 – December 2012)
− Duties required providing creative direction to graphic designers, coordinating print and online advertising schedules and managing social media.
− Responsible for tracking advertising results and providing Gold’s Gym managers and area mangers with information on the advertising campaign, tracking requirements and source codes from all advertising elements.
− Developed an Excel spreadsheet used to track the ROI for each advertising campaign.
− Attracted new customers by utilizing internal grass roots promotions via Clubcom, Flyers, On-site signage, E-mail Blasts, local promotions and club events as well as through sponsorships with Power Baseball and UNLV basketball (banners, PA announcements, lead generation).
• RIESTER Intern - (January 2011- March 2011)
− Assisted multiple departments with their various needs.
References:
Andrea Price – ------------ Meghan Tuohy – ------------ Susan Morris– ------------
KENDRA JENKINS
K------------
------------
Objective
To obtain a position where I can apply my ability to plan, manage and develop marketing, sales initiatives to generate revenue, and apply my knowledge of customer acquisition to create brand awareness for the company I align myself with.
Education
− Arizona State University, Bachelor of Science, Cum Laude, 2010
− Field of study: Communications with a dual minor in Anthropology and Sociology
− London Semester Abroad, Arizona State University, 2009
− Qualification Expertise
− Team Oriented Building a Brands Identity Leadership
− Relationship Building Photoshop Capabilities Event Planning
Experience:
• E?S Fitness Marketing Manager - (September 2017 – June 2018)
− Assisted in the marketing department with all needs as the company focused on presales and company growth.
• Advanced Business Learning (Cyber Academy) Marketing and Business Development Consultant - (October 2016 – Current)
− Design and development of marketing and promotion materials focused on attracting potential students to the school.
− Coordinated with Community Colleges to advertise on campus and in school publications.
− Conducted regular on site educational sessions for Arizona@Work career counselors to increase their knowledge of cybersecurity as a career choice for their candidates.
− Managed brand representation at job fairs and association events to promote ABL.
• Kahala Brands National Marketing Manager - (June 2015 – September 2016)
− Support the VP of Marketing, as well as helping in the overall flow of workload that comes through from the stores and franchisees, as well as through internal initiatives for the Kahala Brands.
− Worked with all departments to create in-store promotions and creative content for all assigned brands.
− Streamlined key messages across multiple communication channels.
• E?S Fitness (Formally Gold’s Gym) Marketing Manager - (January 2015 – May 2015)
− The company went through an acquisition from a Gold's Gym franchise to becoming E?S Fitness. I was an intricate part of the re-branding process, assisting in various developmental stages to create the brands identity.
• Gold’s Gym Marketing Manager - (December 2012 – January 2015)
− Planning & strategy -plan and develop marketing initiatives and execution detail for each market
− Acted as the CEO’s Personal Assistant for all business and personal matters for over 4 years.
− Determine internal and external communication channels.
− Digital strategy and development - C2C campaign/execution, Social media, online reputation strategy and website maintenance.
− Handled all sponsorship development and execution.
− Budget planning and management, marketing billing.
− Controlled all new sales and marketing inquiries/opportunities.
− Communicated internal and external promotions to all management.
• Gold’s Gym Marketing Coordinator - (March 2011 – December 2012)
− Duties required providing creative direction to graphic designers, coordinating print and online advertising schedules and managing social media.
− Responsible for tracking advertising results and providing Gold’s Gym managers and area mangers with information on the advertising campaign, tracking requirements and source codes from all advertising elements.
− Developed an Excel spreadsheet used to track the ROI for each advertising campaign.
− Attracted new customers by utilizing internal grass roots promotions via Clubcom, Flyers, On-site signage, E-mail Blasts, local promotions and club events as well as through sponsorships with Power Baseball and UNLV basketball (banners, PA announcements, lead generation).
• RIESTER Intern - (January 2011- March 2011)
− Assisted multiple departments with their various needs.
References:
Andrea Price – ------------ Meghan Tuohy – ------------ Susan Morris– ------------