Kayla Anne McCarthy
Kayla A. McCarthy
640 East Michigan Street
Apt B424 Indianapolis, IN 46202
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As a recent graduate of Miami University's Farmer School of Business with three years of marketing and sales experience, I am looking for a way to expand my knowledge and strengths and gain an understanding of the global business landscape. I strive to make an impact in companies across industries, disciplines, and geographies through strategic thinking and decision making to promote growth and tend to any organization’s evolving needs.
EDUCATION
Miami University | Farmer School of Business Oxford, OH
Bachelor of Science in Business Graduation: December 2019
Major: Marketing
Louisiana State University-Shreveport Online
Master of Business Administration Graduation: January 2022
Concentration: Marketing and International Business
CORE COMPETENCIES
Valve + Meter Performance Marketing—Indianapolis, IN June 2020- Present
Marketing Consultant in Demand Generation
Promotional Items Procurement and Research
Create strategy for outreach on a multitude of campaigns to reach clients in every business sector
Use market research and strategic insights to determine target market and create campaigns to reach them to enhance market position and client relations
Create a professional development program for incoming consultants to develop their skills further
Brooksource- Indianapolis, IN January 2020-June 2020
Technical Recruiter
Performed market research in dozens of industries to understand how to fill needs
Performed interviews and on boarding activities for placed candidates
Collaborated on complex issues and shared data and findings to create solutions for clients
Participated in creating sales tactics for positions and companies we partnered with
Line Leap, LLC-- Oxford, OH November 2017– December 2019
Marketing Contractor
Established partnerships between Line Leap and local businesses creating new opportunities
Encouraged brand awareness through social media, top of mind awareness and word of mouth campaigns
Aided in management collaboration between clients in several states
Performed extensive market research on the hospitality, bar and restaurant industry
Absolute Consulting Group - Blue Ash, OH January 2018- April 2018
Marketing Consultant
Used out of the box market research to create a new marketing campaign to reach Cincinnati residents
Worked to identify new target markets through in depth research and outreach activities
Helped to manage public relations for Duke Energy in the residential area of Cincinnati
Developed campaigns ideas to retain long time targeted customers
MUDEC Student Ambassador- Differdange , Luxembourg August 2018-December 2018
Student Ambassador
Aided in Public Relations for the University via conferences, social media and media in Differdange
Marketed the university using campaigns to product potential interest in English and French
Helped educate European Students about their opportunities in America as students
Participated in market research to reach potential students and partners of the University
Kayla A. McCarthy
640 East Michigan Street
Apt B424 Indianapolis, IN 46202
------------ | ------------
As a recent graduate of Miami University's Farmer School of Business with three years of marketing and sales experience, I am looking for a way to expand my knowledge and strengths and gain an understanding of the global business landscape. I strive to make an impact in companies across industries, disciplines, and geographies through strategic thinking and decision making to promote growth and tend to any organization’s evolving needs.
EDUCATION
Miami University | Farmer School of Business Oxford, OH
Bachelor of Science in Business Graduation: December 2019
Major: Marketing
Louisiana State University-Shreveport Online
Master of Business Administration Graduation: January 2022
Concentration: Marketing and International Business
CORE COMPETENCIES
Valve + Meter Performance Marketing—Indianapolis, IN June 2020- Present
Marketing Consultant in Demand Generation
Promotional Items Procurement and Research
Create strategy for outreach on a multitude of campaigns to reach clients in every business sector
Use market research and strategic insights to determine target market and create campaigns to reach them to enhance market position and client relations
Create a professional development program for incoming consultants to develop their skills further
Brooksource- Indianapolis, IN January 2020-June 2020
Technical Recruiter
Performed market research in dozens of industries to understand how to fill needs
Performed interviews and on boarding activities for placed candidates
Collaborated on complex issues and shared data and findings to create solutions for clients
Participated in creating sales tactics for positions and companies we partnered with
Line Leap, LLC-- Oxford, OH November 2017– December 2019
Marketing Contractor
Established partnerships between Line Leap and local businesses creating new opportunities
Encouraged brand awareness through social media, top of mind awareness and word of mouth campaigns
Aided in management collaboration between clients in several states
Performed extensive market research on the hospitality, bar and restaurant industry
Absolute Consulting Group - Blue Ash, OH January 2018- April 2018
Marketing Consultant
Used out of the box market research to create a new marketing campaign to reach Cincinnati residents
Worked to identify new target markets through in depth research and outreach activities
Helped to manage public relations for Duke Energy in the residential area of Cincinnati
Developed campaigns ideas to retain long time targeted customers
MUDEC Student Ambassador- Differdange , Luxembourg August 2018-December 2018
Student Ambassador
Aided in Public Relations for the University via conferences, social media and media in Differdange
Marketed the university using campaigns to product potential interest in English and French
Helped educate European Students about their opportunities in America as students
Participated in market research to reach potential students and partners of the University