Jennifer Mazzacane
Jennifer Mazzacane
6313 Longwood
Little Rock, AR 72207
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Digital Marketing professional with 10+ years of experience in digital media buying, social media management, content marketing, branding, writing, production, video editing, market research, and design.
B.A. in Media Design and Production and proficient in Adobe Creative Suite.
Digital portfolio: ------------/website
Experience
Kirkpatrick Creative, Little Rock, AR
Digital Media Buyer, January 2019-August 2019
Placed digital search, display, and video ads on social platforms including Facebook, Instagram and Linked In as well as Google and Bing. Clients ranged from tractor dealers, healthcare, lawyers, and industrial companies.
Created and execute key client digital media strategies and plans
Wrote copy for paid search text ads and graphic design for display ads.
Monitored bids, budgets, and quality scores
Generated weekly and monthly client reporting.
Kept pace with PPC and social industry trends and developments.
Produced strategic planning documents and competitive analyses.
Produced internal and client presentations for existing clients and new business efforts.
Explored and recommended new and innovative creative digital solutions and tests.
Social Media Manager, August 2018-January 2019
Created social monthly calendars, content and images for 10-12 businesses. Clients ranged from tractor dealers, healthcare, lawyers, and industrial companies.
Scheduled monthly posts on multiple platforms including Facebook, Linked In, Instagram, and Twitter.
Monthly client reporting
Monitoring comments, shares, and engaging with audiences
Researching new strategies and ideas as well as staying on top of market trends and platform changes
Directed live streams with Sling Studio
Directed the production of social videos and interviewed clients
Cromwell Architects Engineers, Little Rock, AR
Content Manager, October 2013-July 2018
Established an online presence for the company on social media platforms including Facebook, Twitter, Linked In, and Instagram
Provided written, photo, and video content for all platforms and company websites
Managed social media planning and scheduling for 2 separate branding efforts
Monitored online presence of company’s brands and engaged with clients, community organizations, and other A/E firms
Implemented marketing and promotion tactics utilizing social media analytics that led to growth in social media shares, followers, and online traffic
Writing content and research for press releases, project features, proposal materials, and design awards
Website management, population, and design for 2 sites
Digital asset management with the organization of photo and video materials as well as historical documents, artifacts, and photos
Graphic design for marketing materials, internal and external digital content, and signage
Event planning and execution
Video production for internal and external marketing campaigns
Hortus Ltd, Little Rock, AR
Producer, September 2011 to October 2013
Created content, scheduled guests, produced, and edited the P. Allen Smith weekly radio show
Created audio, digital, and video ad spots and marketing campaigns for P. Allen Smith and related partners and sponsors
Produced video pieces for three YouTube channels and three shows
Digital asset management, uploading, and tagging of daily footage for show editors
B.Barnett, Little Rock, AR
Administrative Assistant, July 2005 to September 2011
Assistant to Office Manager and Owner
Daily sales totals, commissions, financial records, and deposits
Created and managed marketing campaigns on social media, website, and email to promote store events and sales
Managed vendor orders for store buyers after market visits
Analyzed vendor brand performance to assist store buyers with market visits
Monthly inventory and ordering for 6 lines of cosmetic department
Event planning and execution
General Errands
Education
Bachelor of the Arts, Media Design and Production, University of Arkansas at Little Rock, 2011
Additional Skills
Microsoft Office including Powerpoint, Excel, Word
Sling Studio
Google Suite
Adobe Creative Suite including Photoshop, InDesign, Illustrator, and Premier Pro
Deltek for project research and management
Social management tools such as Kontentino, HootSuite, Sprout Social, and Buffer
Newforma
Marketing Material Assembly such as trifolds, leave behinds, brochures and proposals
All email platforms including Lotus Notes and Outlook
Technical Writing
Website Design and Management
Marketing Analytics
Excellent communication skills
Business Development and Market Research
Data Entry and Information Management
All social media platforms
Highly organized and self motivated
Google Search, Display, and Video Certifications
References:
Stacy Newman, Cromwell Architects Engineers,------------
Lyndsey Rauls, Kirkpatrick Creative,------------
April Goodnight, B.Barnett,------------
Jennifer Mazzacane
6313 Longwood
Little Rock, AR 72207
------------
------------
Digital Marketing professional with 10+ years of experience in digital media buying, social media management, content marketing, branding, writing, production, video editing, market research, and design.
B.A. in Media Design and Production and proficient in Adobe Creative Suite.
Digital portfolio: ------------/website
Experience
Kirkpatrick Creative, Little Rock, AR
Digital Media Buyer, January 2019-August 2019
Placed digital search, display, and video ads on social platforms including Facebook, Instagram and Linked In as well as Google and Bing. Clients ranged from tractor dealers, healthcare, lawyers, and industrial companies.
Created and execute key client digital media strategies and plans
Wrote copy for paid search text ads and graphic design for display ads.
Monitored bids, budgets, and quality scores
Generated weekly and monthly client reporting.
Kept pace with PPC and social industry trends and developments.
Produced strategic planning documents and competitive analyses.
Produced internal and client presentations for existing clients and new business efforts.
Explored and recommended new and innovative creative digital solutions and tests.
Social Media Manager, August 2018-January 2019
Created social monthly calendars, content and images for 10-12 businesses. Clients ranged from tractor dealers, healthcare, lawyers, and industrial companies.
Scheduled monthly posts on multiple platforms including Facebook, Linked In, Instagram, and Twitter.
Monthly client reporting
Monitoring comments, shares, and engaging with audiences
Researching new strategies and ideas as well as staying on top of market trends and platform changes
Directed live streams with Sling Studio
Directed the production of social videos and interviewed clients
Cromwell Architects Engineers, Little Rock, AR
Content Manager, October 2013-July 2018
Established an online presence for the company on social media platforms including Facebook, Twitter, Linked In, and Instagram
Provided written, photo, and video content for all platforms and company websites
Managed social media planning and scheduling for 2 separate branding efforts
Monitored online presence of company’s brands and engaged with clients, community organizations, and other A/E firms
Implemented marketing and promotion tactics utilizing social media analytics that led to growth in social media shares, followers, and online traffic
Writing content and research for press releases, project features, proposal materials, and design awards
Website management, population, and design for 2 sites
Digital asset management with the organization of photo and video materials as well as historical documents, artifacts, and photos
Graphic design for marketing materials, internal and external digital content, and signage
Event planning and execution
Video production for internal and external marketing campaigns
Hortus Ltd, Little Rock, AR
Producer, September 2011 to October 2013
Created content, scheduled guests, produced, and edited the P. Allen Smith weekly radio show
Created audio, digital, and video ad spots and marketing campaigns for P. Allen Smith and related partners and sponsors
Produced video pieces for three YouTube channels and three shows
Digital asset management, uploading, and tagging of daily footage for show editors
B.Barnett, Little Rock, AR
Administrative Assistant, July 2005 to September 2011
Assistant to Office Manager and Owner
Daily sales totals, commissions, financial records, and deposits
Created and managed marketing campaigns on social media, website, and email to promote store events and sales
Managed vendor orders for store buyers after market visits
Analyzed vendor brand performance to assist store buyers with market visits
Monthly inventory and ordering for 6 lines of cosmetic department
Event planning and execution
General Errands
Education
Bachelor of the Arts, Media Design and Production, University of Arkansas at Little Rock, 2011
Additional Skills
Microsoft Office including Powerpoint, Excel, Word
Sling Studio
Google Suite
Adobe Creative Suite including Photoshop, InDesign, Illustrator, and Premier Pro
Deltek for project research and management
Social management tools such as Kontentino, HootSuite, Sprout Social, and Buffer
Newforma
Marketing Material Assembly such as trifolds, leave behinds, brochures and proposals
All email platforms including Lotus Notes and Outlook
Technical Writing
Website Design and Management
Marketing Analytics
Excellent communication skills
Business Development and Market Research
Data Entry and Information Management
All social media platforms
Highly organized and self motivated
Google Search, Display, and Video Certifications
References:
Stacy Newman, Cromwell Architects Engineers,------------
Lyndsey Rauls, Kirkpatrick Creative,------------
April Goodnight, B.Barnett,------------