Jacob Randall
Jacob Randall
5 Silas Hill Way, Exeter, Rhode Island • ------------ • ------------ • ------------/in/jacob-randall1
EDUCATION
Southern New Hampshire University Manchester, NH
Master Degree in Business Administration Expected May 2021
Concentration in Marketing
Cumulative GPA 3.89 | President’s List
Southern New Hampshire University Manchester, NH
Bachelor of Science in Sport Management December 2018
PROJECT EXPERIENCE
Team Marketing Plan
• Built an effective marketing strategy through situational analysis of current and future internal and external conditions and included promotion, pricing, products/service, and placement strategy
• Performed market research and analysis to identify potential target audience and competitors
• Conducted SWOT and brand analysis to identify strengths and weaknesses of the organization
• Generated a 12-month marketing plan which included recommended actions for defining marketing channels and key messaging to consumers
• Implemented KPIs to measure the success of the marketing plan
RELEVANT EXPERIENCE
Gameday Operations Volunteer, University of Rhode Island - Kingston, RI September 2018 - December 2018
• Recorded in game statistics with Presto Sports to generate play-by-play reports to ensure accuracy and distribution of information to the media during sporting events
• Demonstrated a high attention to detail by spotting plays while working collaboratively with the Public Address Announcer to ensure continuity of the broadcast during football events
Tickets Operations Intern, Florida Gulf Coast University - Fort Myers, FL May 2016 – August 2016
• Executed telemarketing and cold calling campaigns to effectively communicate ticket promotional opportunities to 50-75 customers daily.
• Performed market research to identify group sales opportunities with youth leagues and local business, increasing lead generation and brand awareness
• Build strong relationships with customers through active listening to improve overall customer experience
• Monitored lead data quality in ticketing system to ensure maximum sales efficiency
Athletic Department Intern, Pinkerton Academy - Derry, NH January 2016 – May 2016
• Audited student athlete records for over 400 students to ensure alignment with state academic eligibility policies
• Collaborated with Athletic Director to develop and execute weekly game day operations to ensure the safety and efficiency of athletic events
• Assisted in the scheduling of transportation for away games to determine alignment with the yearly budget
SKILLS
Social Media/Web: Google Analytics, Google Ads, Salesforce, Facebook, Instagram, and Twitter
Computer: Microsoft Word, Excel, and PowerPoint; Google Docs
CERTIFICATIONS
Google Analytics Certification September 2020-September 2021
Google Ads Certification October 2020-October 2021
HubSpot Inbound Marketing Certification September 2020-October 2022
HubSpot Social Media Marketing Certification September 2020-October 2022
HubSpot Content Marketing Certification September 2020-October 2022
SSGI Data Analytics Certification
Jacob Randall
5 Silas Hill Way, Exeter, Rhode Island • ------------ • ------------ • ------------/in/jacob-randall1
EDUCATION
Southern New Hampshire University Manchester, NH
Master Degree in Business Administration Expected May 2021
Concentration in Marketing
Cumulative GPA 3.89 | President’s List
Southern New Hampshire University Manchester, NH
Bachelor of Science in Sport Management December 2018
PROJECT EXPERIENCE
Team Marketing Plan
• Built an effective marketing strategy through situational analysis of current and future internal and external conditions and included promotion, pricing, products/service, and placement strategy
• Performed market research and analysis to identify potential target audience and competitors
• Conducted SWOT and brand analysis to identify strengths and weaknesses of the organization
• Generated a 12-month marketing plan which included recommended actions for defining marketing channels and key messaging to consumers
• Implemented KPIs to measure the success of the marketing plan
RELEVANT EXPERIENCE
Gameday Operations Volunteer, University of Rhode Island - Kingston, RI September 2018 - December 2018
• Recorded in game statistics with Presto Sports to generate play-by-play reports to ensure accuracy and distribution of information to the media during sporting events
• Demonstrated a high attention to detail by spotting plays while working collaboratively with the Public Address Announcer to ensure continuity of the broadcast during football events
Tickets Operations Intern, Florida Gulf Coast University - Fort Myers, FL May 2016 – August 2016
• Executed telemarketing and cold calling campaigns to effectively communicate ticket promotional opportunities to 50-75 customers daily.
• Performed market research to identify group sales opportunities with youth leagues and local business, increasing lead generation and brand awareness
• Build strong relationships with customers through active listening to improve overall customer experience
• Monitored lead data quality in ticketing system to ensure maximum sales efficiency
Athletic Department Intern, Pinkerton Academy - Derry, NH January 2016 – May 2016
• Audited student athlete records for over 400 students to ensure alignment with state academic eligibility policies
• Collaborated with Athletic Director to develop and execute weekly game day operations to ensure the safety and efficiency of athletic events
• Assisted in the scheduling of transportation for away games to determine alignment with the yearly budget
SKILLS
Social Media/Web: Google Analytics, Google Ads, Salesforce, Facebook, Instagram, and Twitter
Computer: Microsoft Word, Excel, and PowerPoint; Google Docs
CERTIFICATIONS
Google Analytics Certification September 2020-September 2021
Google Ads Certification October 2020-October 2021
HubSpot Inbound Marketing Certification September 2020-October 2022
HubSpot Social Media Marketing Certification September 2020-October 2022
HubSpot Content Marketing Certification September 2020-October 2022
SSGI Data Analytics Certification