Integrated Marketing Director
INTEGRATED MARKETING ANALYTICS DIRECTOR
Digital Marketing Expertise | Data Services Management | Talent & Leadership Development
Innovative thinker with broad-based expertise in Google Analytics, Segmentation, Multi-channel marketing, email automation, data mining, and KPI reporting. Technically savvy with a solid knowledge of digital marketing, marketing automation, online marketing and search marketing. planning skills.
Technical/Software Expertise: Agile, Advanced Excel, Access, SQL, Azure, SSAS, SRSS, SPSS, xPlenty, Megalytics; Optimizely; Quantcast; Facebook Ads; Google AdWords; Twitter, Web/Google Analytics, SilverPop, Mailchimp, Cheetah Mail; Marketo; Salesforce CRM; Tableau; and PowerBI, Adobe Analytics, Offline Campaign Management, Email and CRM platform integration.
? CORE COMPETENCIES & SKILLS
? Strategic Planning & Management ? Data Analysis/Mining ? Social Media
? Client Service Delivery Execution ? Account/Project Management ? Digital Analytics
? New Market Development & Expansion ? Market Research (4+ years) ? Campaign Management
? Enterprise Infrastructure Solutions ? Multi-channel Communications ? Predictive Analytics
? LEADERSHIP EXPERIENCE & ACHIEVEMENT
OpOpe
Open Doors USA Santa Anna, CA
December 2018 – Present
Database Consultant – Responsible for assisting with all aspects of data management, converting CRM system From Raiser’s Edge to Salesforce Non Profit Starter Pack. Tasks include building source codes for campaigns and analytics, duplicate review, report design, data mapping into Salesforce and Marketing Cloud, work flow in Salesforce and documentation.
? Director of Data Services
MASTERWORKS ? POULSBO, WA ? MAY 2014 – APRIL 2018
Develops and implements strategic roadmap for 20 data warehouse clients through data warehouse ETL, build and maintenance, Tableau, SSRS report development and direct mail file production. Leads a team of 8 technical staff, managing data warehouses, weekly uploads and transforms, including ad hoc analysis, as required.
Bottom-line Improvement ? Eliminated 1500+ hours of production work through implementing new software.
? Efficiently delivered planning and implementation strategies to multiple database conversion and ad hoc analysis.
? Utilized Predictive Analytics for direct mail targeting.
? Campaign management offline and online, including implementation and analytics.
Operations Management ? Acted as the ‘go to person’ for all aspects of marketing analytics and development of digital reporting in Marketo, SilverPop, HubSpot, MailChimp, Google Analytic, Facebook, Adwords and Tableau.
? Oversaw 1MM Salesforce database conversion management for 3 non-technical clients.
Data & Reporting Management ? Effectively managed the new client data onboarding, requiring data mining and analysis for creation of selects and reporting.
? Implementation of A/B testing strategy for direct mail, email, and other digital campaigns.
? Consulted with clients on data, reporting, and marketing strategy to increase client revenue.
HACKER GROUP ? SEATTLE, WA ? MAY 2011 – MAY 2014
? Data Services Team Lead
Served as Data Services Project Manager translating direct mail/email (DM/EM) campaign strategies and requirements into actionable data programs for Internal Data Team. Oversaw 6 technical managers, including interactive project management, monthly reporting and new program development.
Strategic Leadership & Implementation ? Oversaw Tableau Project with a list of 20+ BI reports. ‘
? Created workflow using Agile program management, process improvement/recommendations for data automation
? Successfully led the data production for 1MM to 4 MM direct mailing campaigns.
Operations Management ? Utilized industry-specific marketing data and key information for strategic account planning for AT&T marketing campaigns & recommendations resulting in increased customer conversions.
? Led several predictive modeling projects including build, variable selection, lift review and implementation.
KOTTER INTERNATIONAL, INC. ? SEATTLE, WA ? DEC 2010 – MAY 2011
? Marketing Consultant
Served as a subject matter expert in executing marketing and communications plans and other key initiatives by translating strategic objectives into actionable deliverables.
Business-Technology Alignment Strategy ? Successfully built 10 Google Analytics reports for marketing managers.
? Created ExactTarget email system in Salesforce, saving 75+ labor hours. Implemented email marketing campaigns
Operations Support ? Managed Salesforce CRM database marketing development and research project, workflow, ExactTarget and Web-to-Lead capabilities and recommendations.
? Efficiently provided 5 Salesforce reports for staff with over 8 executive leaders.
AERIOS DIRECT ? DENVER, CO ? MAR 2003 – DEC 2010
? Director of Data & Marketing Analytics
Led reliable data and analytical marketing strategies and actionable insights through integrated marketing campaigns to clients from real estate, telecommunications and travel industries.
Strategic Analytics & Execution ? Leveraged proper tracking technologies and data campaigns through direct Mail & digital marketing, URL marketing, SEO, business case studies, database management, market research, competitive intelligence, budget/ROI management, web analytics and performance indicator reporting.
Marketing Optimization ? Conducted 60+ A/B tests detailed marketing segmentation. Included Facebook, Adwords, Twitter
? Oversaw 25+ lists per direct mail campaign & 5+ email marketing campaigns.
? Management of online and offline marketing campaigns, including segmentqtion and analytics.
THE ALTERNATIVE BOARD ? DENVER, CO ? SEPT 2002 – MAR 2003
? Director of Marketing
Managed overall aspect of direct marketing programs and implementation, management and strategy of ongoing direct mail & telemarketing campaigns.
Strategic Leadership & Support ? Oversaw a team of 8 direct reports, 3 staff members, and 20+ field professionals.
? Oversaw 120 marketing campaigns, $500k+ annual budget tracking, project management & delivery.
Operations Management ? Designed and developed all marketing collaterals, promotional brochures and development of new websites, such as content creation, design, schedule and budget management.
EAGLE DIRECT ? DENVER, CO ? 1997 – 2002
? Database Marketing Manager
Oversaw all facets of marketing strategy and analysis, providing market segmentation, acquisition and retention strategies for clients through demographic cluster targeting. Clients included Charter Communication, Comcast, AT&T, Time Warner, Winter Park Resort, and Steamboat Ski & Resort.
? EDUCATION & CERTIFICATION
MBA - Masters in Business Administration with Emphasis in Marketing | Boston University, Boston, MA
BA - Bachelor of Arts in Zoology | Drew University, Madison, NJ
Advanced Web Analytics Certificate | University of San Francisco (Google Analytics)
? PROFESSIONAL AFFILIATIONS
Big Data & Analytics (2018 – Present) | Business Intelligence Professionals (2018 – Present)
INTEGRATED MARKETING ANALYTICS DIRECTOR
Digital Marketing Expertise | Data Services Management | Talent & Leadership Development
Innovative thinker with broad-based expertise in Google Analytics, Segmentation, Multi-channel marketing, email automation, data mining, and KPI reporting. Technically savvy with a solid knowledge of digital marketing, marketing automation, online marketing and search marketing. planning skills.
Technical/Software Expertise: Agile, Advanced Excel, Access, SQL, Azure, SSAS, SRSS, SPSS, xPlenty, Megalytics; Optimizely; Quantcast; Facebook Ads; Google AdWords; Twitter, Web/Google Analytics, SilverPop, Mailchimp, Cheetah Mail; Marketo; Salesforce CRM; Tableau; and PowerBI, Adobe Analytics, Offline Campaign Management, Email and CRM platform integration.
? CORE COMPETENCIES & SKILLS
? Strategic Planning & Management ? Data Analysis/Mining ? Social Media
? Client Service Delivery Execution ? Account/Project Management ? Digital Analytics
? New Market Development & Expansion ? Market Research (4+ years) ? Campaign Management
? Enterprise Infrastructure Solutions ? Multi-channel Communications ? Predictive Analytics
? LEADERSHIP EXPERIENCE & ACHIEVEMENT
OpOpe
Open Doors USA Santa Anna, CA
December 2018 – Present
Database Consultant – Responsible for assisting with all aspects of data management, converting CRM system From Raiser’s Edge to Salesforce Non Profit Starter Pack. Tasks include building source codes for campaigns and analytics, duplicate review, report design, data mapping into Salesforce and Marketing Cloud, work flow in Salesforce and documentation.
? Director of Data Services
MASTERWORKS ? POULSBO, WA ? MAY 2014 – APRIL 2018
Develops and implements strategic roadmap for 20 data warehouse clients through data warehouse ETL, build and maintenance, Tableau, SSRS report development and direct mail file production. Leads a team of 8 technical staff, managing data warehouses, weekly uploads and transforms, including ad hoc analysis, as required.
Bottom-line Improvement ? Eliminated 1500+ hours of production work through implementing new software.
? Efficiently delivered planning and implementation strategies to multiple database conversion and ad hoc analysis.
? Utilized Predictive Analytics for direct mail targeting.
? Campaign management offline and online, including implementation and analytics.
Operations Management ? Acted as the ‘go to person’ for all aspects of marketing analytics and development of digital reporting in Marketo, SilverPop, HubSpot, MailChimp, Google Analytic, Facebook, Adwords and Tableau.
? Oversaw 1MM Salesforce database conversion management for 3 non-technical clients.
Data & Reporting Management ? Effectively managed the new client data onboarding, requiring data mining and analysis for creation of selects and reporting.
? Implementation of A/B testing strategy for direct mail, email, and other digital campaigns.
? Consulted with clients on data, reporting, and marketing strategy to increase client revenue.
HACKER GROUP ? SEATTLE, WA ? MAY 2011 – MAY 2014
? Data Services Team Lead
Served as Data Services Project Manager translating direct mail/email (DM/EM) campaign strategies and requirements into actionable data programs for Internal Data Team. Oversaw 6 technical managers, including interactive project management, monthly reporting and new program development.
Strategic Leadership & Implementation ? Oversaw Tableau Project with a list of 20+ BI reports. ‘
? Created workflow using Agile program management, process improvement/recommendations for data automation
? Successfully led the data production for 1MM to 4 MM direct mailing campaigns.
Operations Management ? Utilized industry-specific marketing data and key information for strategic account planning for AT&T marketing campaigns & recommendations resulting in increased customer conversions.
? Led several predictive modeling projects including build, variable selection, lift review and implementation.
KOTTER INTERNATIONAL, INC. ? SEATTLE, WA ? DEC 2010 – MAY 2011
? Marketing Consultant
Served as a subject matter expert in executing marketing and communications plans and other key initiatives by translating strategic objectives into actionable deliverables.
Business-Technology Alignment Strategy ? Successfully built 10 Google Analytics reports for marketing managers.
? Created ExactTarget email system in Salesforce, saving 75+ labor hours. Implemented email marketing campaigns
Operations Support ? Managed Salesforce CRM database marketing development and research project, workflow, ExactTarget and Web-to-Lead capabilities and recommendations.
? Efficiently provided 5 Salesforce reports for staff with over 8 executive leaders.
AERIOS DIRECT ? DENVER, CO ? MAR 2003 – DEC 2010
? Director of Data & Marketing Analytics
Led reliable data and analytical marketing strategies and actionable insights through integrated marketing campaigns to clients from real estate, telecommunications and travel industries.
Strategic Analytics & Execution ? Leveraged proper tracking technologies and data campaigns through direct Mail & digital marketing, URL marketing, SEO, business case studies, database management, market research, competitive intelligence, budget/ROI management, web analytics and performance indicator reporting.
Marketing Optimization ? Conducted 60+ A/B tests detailed marketing segmentation. Included Facebook, Adwords, Twitter
? Oversaw 25+ lists per direct mail campaign & 5+ email marketing campaigns.
? Management of online and offline marketing campaigns, including segmentqtion and analytics.
THE ALTERNATIVE BOARD ? DENVER, CO ? SEPT 2002 – MAR 2003
? Director of Marketing
Managed overall aspect of direct marketing programs and implementation, management and strategy of ongoing direct mail & telemarketing campaigns.
Strategic Leadership & Support ? Oversaw a team of 8 direct reports, 3 staff members, and 20+ field professionals.
? Oversaw 120 marketing campaigns, $500k+ annual budget tracking, project management & delivery.
Operations Management ? Designed and developed all marketing collaterals, promotional brochures and development of new websites, such as content creation, design, schedule and budget management.
EAGLE DIRECT ? DENVER, CO ? 1997 – 2002
? Database Marketing Manager
Oversaw all facets of marketing strategy and analysis, providing market segmentation, acquisition and retention strategies for clients through demographic cluster targeting. Clients included Charter Communication, Comcast, AT&T, Time Warner, Winter Park Resort, and Steamboat Ski & Resort.
? EDUCATION & CERTIFICATION
MBA - Masters in Business Administration with Emphasis in Marketing | Boston University, Boston, MA
BA - Bachelor of Arts in Zoology | Drew University, Madison, NJ
Advanced Web Analytics Certificate | University of San Francisco (Google Analytics)
? PROFESSIONAL AFFILIATIONS
Big Data & Analytics (2018 – Present) | Business Intelligence Professionals (2018 – Present)