Industrial Designer
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Industrial Designer

CHENG MA

New York, NY 10003
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Industrial Designer

Professional Summary:
• Innovative design professional with multi-disciplinary skills set in industrial design, product design, graphic design, business management, and logistics & transportation planning.
• Successfully utilized extensive design and logistics skills to develop and execute multiple awarded design projects for worldwide competitions.
• Excellent in industrial design, prototyping, sketching, and user experience research as well as application of market analysis, strategic planning, and business development to create products proposals.
• Vast knowledge of industry equipment including 3D printing, CNC machines, laser cutters, physical prototype development and programs such as Alias, Fusion 360, Adobe Photoshop, Adobe Illustration, Adobe InDesign, Alias AutoStudio, KeyShot 6, SketchUp and Gurobi Optimizer.

Areas of Expertise:
• Product Design
• Typography & Visual Design
• Service Design
• Illustration/Sketching
• User Experience Design
• Protype & Model Making
• Project Management
• Marketing Data Analysis
• Business Development
• Transportation and Logistics

Professional Experience:

Research Assistant | 2019 – Present
Donghia healthier Material Library, Parsons School of Design, New York, NY
• Acquire vast knowledge of application and manufacturing process in sustainable and healthy materials.
• Introduce materials details to students of interdisciplinary during their visit.
• As a material consultant and assistant to help students to acquire the ideal materials for their projects
• Arrange relevant seminars and conferences and responsible for graphic and poster design.

Product Designer | 2016– 2017
HearTouch Smart Device, Taipei, Taiwan
• Responsible for product management, product development, and market/user research for smart portable device which designed to track and increase communication between two individuals.
• Conduct preliminary user research through interviews, questionnaires, online survey and academic studies
• Visited factories and began contracts negotiations for product manufacturing, pricing, and development.
• Raised operation funds, received government grants, and university scholarship to support the company.

COMPUTER SKILLS
Adobe Photoshop| Adobe Illustration | Adobe InDesign| MS Office
Alias AutoStudio | Fusion 360 | KeyShot 6 | Rhino 3D | C++ Programming

AWARDED PROJECTS
HearTouch Smart Portable Device
Awarded sponsorship for 2017 University and College Entrepreneurship Competition entry. Designed wearable device to support communication channels and increase bond between two people.

Traveling Website Structure Design
Won 2nd place, Silver Award at 2017 Public Transport Information Open Data Innovative Application Competition. Developed website structure called “E-tourism” to provide Taiwan visitors with advanced travel experience.

Transportation Strategies Design
Earned $3K in funding for project presented at 2016 Transportation Competition sponsored by Directorate General of Highway. Partnered with Taiwan government on plan to improve public transportation efficiency in Taoyuan City including analysis of population, utilizes, and policies.

Acoustic Wall Panel Design
Received Design of Distinction Award for entry at Kravet Design of Distinction Competition. Created set of nine acoustic wall panels made of wool felt inspired by coral and reef construction with layers and holes to absorb noises.

Education:
MFA Industrial Design | 2017 – Present
Parsons School of Design, New York, NY
• Mastering industrial design techniques, applications, and solutions for variety of projects.
• Gaining knowledge in visual communication, concept development, prototype creation, and advanced modeling.
• Challenging studio courses provide outlet of creativity and experimentation with variety of materials, manufacturing methods, and assembly procedures.

Entrepreneurial Association Program | 2016 – 2017
National Chiao Tung University, Hsinchu, Taiwan
• Learned business development, business management and planning strategies.
• Employed marketing and advertising methodologies in real life projects.
• Gained practical experience in product launching practices.
• Gained advanced business knowledge through analysis of case studies, analytical thinking and problem solving.
• Applied skills in competitor and customer research to complete comprehensive market analysis reports.

BSC Logistics & Transportation Management | 2013 – 2017
National Chiao Tung University, Hsinchu, Taiwan
• Gained expertise in supply chain management practices and utilize logistics and transportation technology.
• Understand relevant industry structure and variables through academic studies
• Proficient in calculus, operation research, linear algebra, and route planning/calculation with C+ language.
• Completed collaboration projects with government oil company in optimizing route planning.

Languages:

Mandarin: Native Speaker
English: Expert
Taiwanese: Native Speaker