Dr Theresa Inonge Lisita CURRICULUM VITAE
CURRICULUM VITAE
E-mail: ------------
Cell: +27 768 344 125
A Dynamic, Systematic Ph.D. graduate Ready to Contribute Knowledge and Skills to Manage Customer Experience for Improved Performance and Profitability of the Organisation
Personal Information
Name: Dr. Theresa Inonge Lisita
Nationality: Zambian
Date of Birth: 19 January 1986
Work Eligibility: Critical skills work visa
Area of Residence: Potchefstroom, South Africa.
Highest Qualification: Ph.D. Marketing Management
Notice period: Immediate
Profile
Ph.D. graduate in Marketing Management from North West University, Potchefstroom Campus, South Africa. In my thesis "A model for positive customer citizenship behaviour in the mobile banking application environment", I established that customer citizenship behaviour has received little attention in the electronic banking environment and its links to technology adoption models are not known. Accordingly, my research focused on developing a model for positive customer citizenship behaviour in the mobile banking app environment. It was established that customer satisfaction and affective commitment attitudes contribute to customer citizenship advocacy and helping behaviour. Also, five belief factors of the Extended Unified Theory of Acceptance and Use of Technology Model (extended UTAUT model) and trust may impact on users’ attitudes towards mobile banking apps. Theoretically the study extends current research on technology acceptance by providing more insight into its connection with customer citizenship behaviour. Practically the research findings offer guidance to retail banks, government and policy makers concerning the management and promotion of self-service technologies.
Generic Skills
Good at implementing systems
Knowledge of self-service technologies
Good with mobile banking app knowledge
Knowledge of customer citizenship behaviour
Good at project management
Marketing Management
Excellent at strategic planning
Excellent at research
Time management
Development of strategy for meeting objectives / goals
Formulating plans, proposals and managing research
Preparation and presentation of reports / briefs on a broad range of issues
Communication
Work Experience and Achievements
1) Innocentrix, Pretoria, South Africa
Date: July 2014 - December 2014
Position: Researcher
Core Business: Research / Consultancy
Achievements
Successfully presented the ranking of South Africa’s 50 most innovative companies
Collected data, compiled and interpreted using the Innocentrix Innovation Survey conducted on Survey Monkey
Effectively established a database of South African companies and their innovation readiness level to be built and expanded as part of a long-term project
Provided Innocentrix with contacts and innovation readiness information of about 100 South African companies for lead generation
Provided all participating companies with their own ranking score and reports on their innovation readiness
Educational Qualifications
2018 North West University (Potchefstroom Campus), Ph.D. Marketing Management
Thesis topic: A model for positive customer citizenship behaviour in the mobile banking application environment
2014 North West University, Master of Commerce Management
Thesis topic: Marketing of the North West Development Corporation to Small, Medium and Micro Enterprises
2012 North West University, Honours Degree Management
Thesis topic: An investigation of the registration process at the North West University Mafikeng-international student perspective
2011 North West University, Bachelors of Commerce Operations Research
2004 Fatima Girls High School, G.C.E. O’ Level High School Certificate
Publications/Conferences
Van Tonder, E. Saunders, S.G. Lisita, I.T. & De Beer, L.T. 2018. The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model. Journal of Retailing and Consumer Services, Volume 45, 92-102
Van Tonder, E., Lisita, T.I. & Petzer, D.J. 2018. Justifying Customer Citizenship: New Perspectives from an Emerging Market. The 21st Academy of Marketing Science World Marketing Congress (AMS WMC), 27 June – 29 June, Lusiada-Norte Porto, Portugal.
van Tonder, E., Lisita, I. T., & Petzer, D. J. (2018, June). New Perspectives on Justifying Customer Citizenship: An Abstract. In Academy of Marketing Science World Marketing Congress(pp. 279-280). Springer, Cham.
Lisita, I.T. Prinsloo, J.J. & Pelser, T.G. 2016. North West Development Corporation’s marketing communication of support services to SMMEs. Paper presented at MBALI, Management, Business, Administration & Legal Initiatives. International Conference, 6-8 July, Premier Hotel, Richards Bay, South Africa.
Lisita, I.T. Prinsloo, J.J. & Pelser, T.G. 2015. Strategic Marketing Communication: The case of SMME development. Journal of Business & Economics Research, Volume 13, Number 1: 27- 42.
Lisita, I.T. Prinsloo, J.J. & Pelser, T.G. 2015. International student’s perception of administration’s service delivery during the registration process. Paper presented at the 9th International Business Conference, Livingstone, Zambia.
Registrations
Marketing Association of South Africa (MASA)
Golden Key Honour Society
CURRICULUM VITAE
E-mail: ------------
Cell: +27 768 344 125
A Dynamic, Systematic Ph.D. graduate Ready to Contribute Knowledge and Skills to Manage Customer Experience for Improved Performance and Profitability of the Organisation
Personal Information
Name: Dr. Theresa Inonge Lisita
Nationality: Zambian
Date of Birth: 19 January 1986
Work Eligibility: Critical skills work visa
Area of Residence: Potchefstroom, South Africa.
Highest Qualification: Ph.D. Marketing Management
Notice period: Immediate
Profile
Ph.D. graduate in Marketing Management from North West University, Potchefstroom Campus, South Africa. In my thesis "A model for positive customer citizenship behaviour in the mobile banking application environment", I established that customer citizenship behaviour has received little attention in the electronic banking environment and its links to technology adoption models are not known. Accordingly, my research focused on developing a model for positive customer citizenship behaviour in the mobile banking app environment. It was established that customer satisfaction and affective commitment attitudes contribute to customer citizenship advocacy and helping behaviour. Also, five belief factors of the Extended Unified Theory of Acceptance and Use of Technology Model (extended UTAUT model) and trust may impact on users’ attitudes towards mobile banking apps. Theoretically the study extends current research on technology acceptance by providing more insight into its connection with customer citizenship behaviour. Practically the research findings offer guidance to retail banks, government and policy makers concerning the management and promotion of self-service technologies.
Generic Skills
Good at implementing systems
Knowledge of self-service technologies
Good with mobile banking app knowledge
Knowledge of customer citizenship behaviour
Good at project management
Marketing Management
Excellent at strategic planning
Excellent at research
Time management
Development of strategy for meeting objectives / goals
Formulating plans, proposals and managing research
Preparation and presentation of reports / briefs on a broad range of issues
Communication
Work Experience and Achievements
1) Innocentrix, Pretoria, South Africa
Date: July 2014 - December 2014
Position: Researcher
Core Business: Research / Consultancy
Achievements
Successfully presented the ranking of South Africa’s 50 most innovative companies
Collected data, compiled and interpreted using the Innocentrix Innovation Survey conducted on Survey Monkey
Effectively established a database of South African companies and their innovation readiness level to be built and expanded as part of a long-term project
Provided Innocentrix with contacts and innovation readiness information of about 100 South African companies for lead generation
Provided all participating companies with their own ranking score and reports on their innovation readiness
Educational Qualifications
2018 North West University (Potchefstroom Campus), Ph.D. Marketing Management
Thesis topic: A model for positive customer citizenship behaviour in the mobile banking application environment
2014 North West University, Master of Commerce Management
Thesis topic: Marketing of the North West Development Corporation to Small, Medium and Micro Enterprises
2012 North West University, Honours Degree Management
Thesis topic: An investigation of the registration process at the North West University Mafikeng-international student perspective
2011 North West University, Bachelors of Commerce Operations Research
2004 Fatima Girls High School, G.C.E. O’ Level High School Certificate
Publications/Conferences
Van Tonder, E. Saunders, S.G. Lisita, I.T. & De Beer, L.T. 2018. The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model. Journal of Retailing and Consumer Services, Volume 45, 92-102
Van Tonder, E., Lisita, T.I. & Petzer, D.J. 2018. Justifying Customer Citizenship: New Perspectives from an Emerging Market. The 21st Academy of Marketing Science World Marketing Congress (AMS WMC), 27 June – 29 June, Lusiada-Norte Porto, Portugal.
van Tonder, E., Lisita, I. T., & Petzer, D. J. (2018, June). New Perspectives on Justifying Customer Citizenship: An Abstract. In Academy of Marketing Science World Marketing Congress(pp. 279-280). Springer, Cham.
Lisita, I.T. Prinsloo, J.J. & Pelser, T.G. 2016. North West Development Corporation’s marketing communication of support services to SMMEs. Paper presented at MBALI, Management, Business, Administration & Legal Initiatives. International Conference, 6-8 July, Premier Hotel, Richards Bay, South Africa.
Lisita, I.T. Prinsloo, J.J. & Pelser, T.G. 2015. Strategic Marketing Communication: The case of SMME development. Journal of Business & Economics Research, Volume 13, Number 1: 27- 42.
Lisita, I.T. Prinsloo, J.J. & Pelser, T.G. 2015. International student’s perception of administration’s service delivery during the registration process. Paper presented at the 9th International Business Conference, Livingstone, Zambia.
Registrations
Marketing Association of South Africa (MASA)
Golden Key Honour Society