Digital Strategist
I have a strong background in digital marketing, however, I have experience in the art/fashion realm as well. I believe the dual experience will vastly help to elevate this position.
*My goal with this role is to immerse myself into a culture that I love and have always wanted to be a part of.
Fashion Background:
My sister and I built a clothing brand several years ago, however, due to school and travel logistics, we were not able to grow the business at that time. I am currently embarking on another fashion adventure with an accessories line.
I began my digital marketing career with my role at ReachLocal, which was at the time, one of Google's first premier partners for AdWords. I managed approximately 40 Adwords accounts simultaneously, while also working with the clients on their overall strategy in order to maximize the potential of all of their marketing efforts.
I went on to manage the digital team at Dickey's Barbecue Pit. I introduced the marketing team to the "omni channel" approach, which is what ultimately led my promotion of managing the website developer, videographer, and graphic designers. The goal of this approach was to maintain brand consistency as well as ensuring that the creative assets were supported by my overall strategy. Primary tactics utilized: Social Media Advertisements, Google AdWords, SEO Strategy/Audit, and video content for the YouTube channel.
My position at Moroch (agency) ultimately solidified my career as a Digital Strategist. I began as the Digital Analytics team Manager. My key responsibility was to provide the clients with reports that included a performance analysis as well as a plan of action for future strategy. One of my largest clients while in this particular role was Visionworks. *I also worked closely with the Visionworks team to launch their
e-commerce website.
I was later was promoted to be the strategist for all of Six Flags paid social. I initially worked with them on streamlining their Google AdWords campaigns, but then shifted to paid paid social. I worked very closely with the Six Flags corporate team to execute, manage, and report on all paid social campaigns across all 16 parks. While working on the Six Flags account, I managed the Google AdWords account Baylor Hospital, the transplant line of service specifically. I transitioned off of the Six Flags account to lead the organic social efforts for McDonalds. I was responsible for all analytics/reporting of organic performance, including insights and strategy, especially as it aligned with paid efforts to ensure that the brand messaging was consistent and effective across all channels.
I have a strong background in digital marketing, however, I have experience in the art/fashion realm as well. I believe the dual experience will vastly help to elevate this position.
*My goal with this role is to immerse myself into a culture that I love and have always wanted to be a part of.
Fashion Background:
My sister and I built a clothing brand several years ago, however, due to school and travel logistics, we were not able to grow the business at that time. I am currently embarking on another fashion adventure with an accessories line.
I began my digital marketing career with my role at ReachLocal, which was at the time, one of Google's first premier partners for AdWords. I managed approximately 40 Adwords accounts simultaneously, while also working with the clients on their overall strategy in order to maximize the potential of all of their marketing efforts.
I went on to manage the digital team at Dickey's Barbecue Pit. I introduced the marketing team to the "omni channel" approach, which is what ultimately led my promotion of managing the website developer, videographer, and graphic designers. The goal of this approach was to maintain brand consistency as well as ensuring that the creative assets were supported by my overall strategy. Primary tactics utilized: Social Media Advertisements, Google AdWords, SEO Strategy/Audit, and video content for the YouTube channel.
My position at Moroch (agency) ultimately solidified my career as a Digital Strategist. I began as the Digital Analytics team Manager. My key responsibility was to provide the clients with reports that included a performance analysis as well as a plan of action for future strategy. One of my largest clients while in this particular role was Visionworks. *I also worked closely with the Visionworks team to launch their
e-commerce website.
I was later was promoted to be the strategist for all of Six Flags paid social. I initially worked with them on streamlining their Google AdWords campaigns, but then shifted to paid paid social. I worked very closely with the Six Flags corporate team to execute, manage, and report on all paid social campaigns across all 16 parks. While working on the Six Flags account, I managed the Google AdWords account Baylor Hospital, the transplant line of service specifically. I transitioned off of the Six Flags account to lead the organic social efforts for McDonalds. I was responsible for all analytics/reporting of organic performance, including insights and strategy, especially as it aligned with paid efforts to ensure that the brand messaging was consistent and effective across all channels.