Blair Chen-PR-New York University
Yue Chen (Blair)
Tel:------------ E-mail: ------------
EDUCATION
New York University New York, United States
Master degree in Public Relations and Corporate Communication Sep. 2017 until now
• GPA? 3.5/ 4.0
• Relevant Courses: Strategic Communication, PR Writing, Managing Media Relations, Integrated Marketing, Social Media: Objectives, Strategies, Tactics
Beijing Normal University, Zhuhai Zhuhai, China
Bachelor Degree in Chinese Language for Foreign Affairs Sep. 2012 - July 2016
• GPA? 3.3/ 5.0
• Relevant Courses: Public Relations, Cross Cultural Communication, Corporate Culture and Communication, Strategy & Practice on Business Meeting, Webpage Design, Enterprise Culture
• Studied at Acadia University and Saint Mary’s University in Canada as a summer exchange student, June 2014 – July 2014
WORK EXPERIENCES
Ketchum, Beijing Branch Beijing, China
Digital Department Intern June 2018–August 2018
• Managed the WeChat and Weibo account for the Bacardi and Dewar’s
• Media monitoring, summarizing and analysis
• Managed relationships with influencers and customers for the clients
• Participated in planning social campaigns for Bacardi and Dewar’s
Baiyi Advertising Co. Ltd, Guangzhou Guangzhou, China
Planning Assistant March 2017-July 2017
• Assisted in planning advertising campaigns for the clients
• Managed the WeChat public account for the client and updated contents regularly
• Pitched influencers on social media and developed relationships
• Operated online and offline events
Publicis Advertising Co. Ltd, Guangzhou Branch - 4A advertising Guangzhou, China
Account Executive Intern July 2015 – Oct. 2015
• China Mobile Limited project: Managed the WeChat public account for the client and updated contents regularly; Worked in the client’s office for one month, planned and arranged campus campaigns when new term begins
• Evergrande Group project: Reported competitive analysis each month; Contributed ideas to product strategy including Interactive Marketing and Integrated Marketing
• GAC Group project: Assisted in planning advertising campaigns for a new vehicle product of GAC Group
ADDITIONAL INFORMATION
Language Skills: Mandarin & Cantonese (native), English (fluent/full professional proficiency)
Computer Skills: MS Office suite: Word, Excel, PowerPoint
Skillful at: PR Writing, strategic communication, managing media relations, monitoring social media platforms, event planning, research and analysis, social media campaigns
Yue Chen (Blair)
Tel:------------ E-mail: ------------
EDUCATION
New York University New York, United States
Master degree in Public Relations and Corporate Communication Sep. 2017 until now
• GPA? 3.5/ 4.0
• Relevant Courses: Strategic Communication, PR Writing, Managing Media Relations, Integrated Marketing, Social Media: Objectives, Strategies, Tactics
Beijing Normal University, Zhuhai Zhuhai, China
Bachelor Degree in Chinese Language for Foreign Affairs Sep. 2012 - July 2016
• GPA? 3.3/ 5.0
• Relevant Courses: Public Relations, Cross Cultural Communication, Corporate Culture and Communication, Strategy & Practice on Business Meeting, Webpage Design, Enterprise Culture
• Studied at Acadia University and Saint Mary’s University in Canada as a summer exchange student, June 2014 – July 2014
WORK EXPERIENCES
Ketchum, Beijing Branch Beijing, China
Digital Department Intern June 2018–August 2018
• Managed the WeChat and Weibo account for the Bacardi and Dewar’s
• Media monitoring, summarizing and analysis
• Managed relationships with influencers and customers for the clients
• Participated in planning social campaigns for Bacardi and Dewar’s
Baiyi Advertising Co. Ltd, Guangzhou Guangzhou, China
Planning Assistant March 2017-July 2017
• Assisted in planning advertising campaigns for the clients
• Managed the WeChat public account for the client and updated contents regularly
• Pitched influencers on social media and developed relationships
• Operated online and offline events
Publicis Advertising Co. Ltd, Guangzhou Branch - 4A advertising Guangzhou, China
Account Executive Intern July 2015 – Oct. 2015
• China Mobile Limited project: Managed the WeChat public account for the client and updated contents regularly; Worked in the client’s office for one month, planned and arranged campus campaigns when new term begins
• Evergrande Group project: Reported competitive analysis each month; Contributed ideas to product strategy including Interactive Marketing and Integrated Marketing
• GAC Group project: Assisted in planning advertising campaigns for a new vehicle product of GAC Group
ADDITIONAL INFORMATION
Language Skills: Mandarin & Cantonese (native), English (fluent/full professional proficiency)
Computer Skills: MS Office suite: Word, Excel, PowerPoint
Skillful at: PR Writing, strategic communication, managing media relations, monitoring social media platforms, event planning, research and analysis, social media campaigns