Abdelkhaliq Rana
RANA ABDELKHALIQ
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EXPERIENCE
Marketing Specialist, Happys Appliances Outlet
Feb 2019 – Present
• Targeting online ads, executing marketing campaigns and running promotional discount leads on social media platforms
• Working closely with cross functional teams to develop pricing strategies that maximize sales; foot traffic went up 68%
• Implementing new strategic tactics to support the firm’s brand positioning and image while gauging product experience
• Conducting ongoing market research and focus groups to identify unmet market needs
Business Consultant Intern, Southfield Chrysler DJR
Nov 2018 - Feb 2019
• Created sales protocols and procedures to increase conversion rates and improve incoming sales interactions
• Used CRM tool to effectively track customer interactions and promote revenue growth
• Coordinated with the BDC to solicit new customer relationships, while maintaining existing relationships
• Conceptualized marketing strategies to help improve brand awareness which resulted in higher customer satisfaction
Marketing Director Interim, Starwood Retail Partners
Feb 2018 - Nov 2018
• Assessed operating expenses budget and conducted quarterly store updates and market analysis research for MSR
• Organized an American Red Cross blood drive and partnered with HFC Career Services Office to host a public job fair
• Managed the shopping center’s public event calendar to help expand the property's digital horizon
• Moderated brainstorming sessions on ways to improve social media presence and increase sales growth
Assistant Manager: Customer Service Representative, FTC
Dec 2017 - Jun 2018
• Balanced guest service's cash register and completed proper cash-out paperwork for its closing procedures
• Audited tenants' businesses on behalf of the mall office to ensure standard operating procedures were being followed
• Provided the public with information and directions; handled tenant and customer complaints
• Served as ambassador for the shopping center's rewards program and MallStars Kids Club; signed up over 100 customers
EDUCATION
University of Michigan – Dearborn
Bachelor of Business Administration, Marketing Management (with distinction)
September 2016 – April 2018
VOLUNTEERING/ORGANIZATIONS
• American Marketing Association Member (UM-Dearborn)
• Lebanese Student Association Member (UM-Dearborn)
• Frequent volunteer at the Arab American National Museum
SKILLS/LANGUAGES
• Google Partner - "AdWords Certified"; adept in WordPress
• Minitab Software and Data Analysis
• Statistical Package for the Social Sciences (SPSS)
• Proficient in Microsoft Office
• Arabic: Native Speaker
• English: Full Professional Proficiency
RANA ABDELKHALIQ
+1 ------------ | ------------
------------/in/rabdelkhaliq
EXPERIENCE
Marketing Specialist, Happys Appliances Outlet
Feb 2019 – Present
• Targeting online ads, executing marketing campaigns and running promotional discount leads on social media platforms
• Working closely with cross functional teams to develop pricing strategies that maximize sales; foot traffic went up 68%
• Implementing new strategic tactics to support the firm’s brand positioning and image while gauging product experience
• Conducting ongoing market research and focus groups to identify unmet market needs
Business Consultant Intern, Southfield Chrysler DJR
Nov 2018 - Feb 2019
• Created sales protocols and procedures to increase conversion rates and improve incoming sales interactions
• Used CRM tool to effectively track customer interactions and promote revenue growth
• Coordinated with the BDC to solicit new customer relationships, while maintaining existing relationships
• Conceptualized marketing strategies to help improve brand awareness which resulted in higher customer satisfaction
Marketing Director Interim, Starwood Retail Partners
Feb 2018 - Nov 2018
• Assessed operating expenses budget and conducted quarterly store updates and market analysis research for MSR
• Organized an American Red Cross blood drive and partnered with HFC Career Services Office to host a public job fair
• Managed the shopping center’s public event calendar to help expand the property's digital horizon
• Moderated brainstorming sessions on ways to improve social media presence and increase sales growth
Assistant Manager: Customer Service Representative, FTC
Dec 2017 - Jun 2018
• Balanced guest service's cash register and completed proper cash-out paperwork for its closing procedures
• Audited tenants' businesses on behalf of the mall office to ensure standard operating procedures were being followed
• Provided the public with information and directions; handled tenant and customer complaints
• Served as ambassador for the shopping center's rewards program and MallStars Kids Club; signed up over 100 customers
EDUCATION
University of Michigan – Dearborn
Bachelor of Business Administration, Marketing Management (with distinction)
September 2016 – April 2018
VOLUNTEERING/ORGANIZATIONS
• American Marketing Association Member (UM-Dearborn)
• Lebanese Student Association Member (UM-Dearborn)
• Frequent volunteer at the Arab American National Museum
SKILLS/LANGUAGES
• Google Partner - "AdWords Certified"; adept in WordPress
• Minitab Software and Data Analysis
• Statistical Package for the Social Sciences (SPSS)
• Proficient in Microsoft Office
• Arabic: Native Speaker
• English: Full Professional Proficiency