Marketing Specialist
Marketing Specialist Job Description
This is a high visibility role at one of the top residential real estate organizations in Virginia – based out of Stafford. You will be responsible for branding, lead generation, marketing automation, client engagement program and reporting for The Gillies Team.
THE IDEAL CANDIDATE WILL HAVE EXPERIENCE IN
? Degree in marketing, communications, advertising, or related field (or equivalent experience)
? Running ads and retargeting on Facebook and Google
? Experience running different types of Google Ad Campaigns
? Branding/Brand Awareness
? Lead Generation
? Creating and running ads for property listings
? Click funnels
? Digital marketing
? Marketing automation
? Social media
? Direct response marketing
? Customer relationship management
? Marketing Strategy and Content Creation
? Reporting and communication of results
? Background in fast paced, high growth environment
? Ability to give and receive feedback
POSITION REQUIREMENTS
? Implementation and tracking of speci?c, measurable, multi-channel marketing programs that effectively drive business goals and bring in a steady stream of leads.
? Be the steward of the brand for existing and prospective customers and employees. Maintain and/or create brand position, messaging, and image. Includes editorial/ content control on all marketing materials.
? Collaborate with sales on market insights. Evaluate emerging market and competitive dynamics, customer satisfaction, market trends, potential partnerships, and channels. Develop strong relationships with key strategic partners and customers.
? Develop Client Avatars detailing tasks, goals, motivations, frustrations, and pain points to show empathy for the client’s perspective and and activate that understanding to create client/consumer engagement
? Identify research needs and initiate research.
? Create and manage ad campaigns (social and google) for highest return working within a robust budget.
? Establish and report on metrics to measure effectiveness and drive improvements.
? Contribute to strategy and build roadmaps to drive continued growth through lead generation.
? Create and manage special events, gifting programs and client experience to increase past client engagement.
? Aggressively identify opportunities for improvement in current marketing plan and budget.
? Build process maps and campaign requirements
? Develop effective copy for various digital and print campaigns.
SOFTWARE AND SKILL REQUIREMENTS
? CRM systems
? Marketing automation tools
? Word, Excel, Powerpoint / Google Docs, Sheets, Slides
? Wordpress and content management systems
? FB/IG Advertising
? Google/Youtube Advertising
? Remarketing platforms such as AdRoll or similar
? Geofence, video, and display advertising
? Project management tools such as Asana or similar
? Google Analytics
? Google Search Console
? Google Data Studio
? Adobe Products (Photoshop / Indesign / Illustrator)
? Canva
Marketing Specialist Job Description
This is a high visibility role at one of the top residential real estate organizations in Virginia – based out of Stafford. You will be responsible for branding, lead generation, marketing automation, client engagement program and reporting for The Gillies Team.
THE IDEAL CANDIDATE WILL HAVE EXPERIENCE IN
? Degree in marketing, communications, advertising, or related field (or equivalent experience)
? Running ads and retargeting on Facebook and Google
? Experience running different types of Google Ad Campaigns
? Branding/Brand Awareness
? Lead Generation
? Creating and running ads for property listings
? Click funnels
? Digital marketing
? Marketing automation
? Social media
? Direct response marketing
? Customer relationship management
? Marketing Strategy and Content Creation
? Reporting and communication of results
? Background in fast paced, high growth environment
? Ability to give and receive feedback
POSITION REQUIREMENTS
? Implementation and tracking of speci?c, measurable, multi-channel marketing programs that effectively drive business goals and bring in a steady stream of leads.
? Be the steward of the brand for existing and prospective customers and employees. Maintain and/or create brand position, messaging, and image. Includes editorial/ content control on all marketing materials.
? Collaborate with sales on market insights. Evaluate emerging market and competitive dynamics, customer satisfaction, market trends, potential partnerships, and channels. Develop strong relationships with key strategic partners and customers.
? Develop Client Avatars detailing tasks, goals, motivations, frustrations, and pain points to show empathy for the client’s perspective and and activate that understanding to create client/consumer engagement
? Identify research needs and initiate research.
? Create and manage ad campaigns (social and google) for highest return working within a robust budget.
? Establish and report on metrics to measure effectiveness and drive improvements.
? Contribute to strategy and build roadmaps to drive continued growth through lead generation.
? Create and manage special events, gifting programs and client experience to increase past client engagement.
? Aggressively identify opportunities for improvement in current marketing plan and budget.
? Build process maps and campaign requirements
? Develop effective copy for various digital and print campaigns.
SOFTWARE AND SKILL REQUIREMENTS
? CRM systems
? Marketing automation tools
? Word, Excel, Powerpoint / Google Docs, Sheets, Slides
? Wordpress and content management systems
? FB/IG Advertising
? Google/Youtube Advertising
? Remarketing platforms such as AdRoll or similar
? Geofence, video, and display advertising
? Project management tools such as Asana or similar
? Google Analytics
? Google Search Console
? Google Data Studio
? Adobe Products (Photoshop / Indesign / Illustrator)
? Canva