Marketing Director
no image
Marketing Director

Marketing Director
Marblehead Community Charter Public School
Reports to: Head of School

Overview
The purpose of the Marketing Director position is to promote MCCPS’s mission and vision through social media on a consistent basis as well as working with alumni to create a strong alumni network. This role has the potential to be fully remote.

Essential Duties and Responsibilities
Develops marketing and social media campaigns.
Creates graphical aids for various advertisements and promotional materials.
Manages all marketing materials, website updates, and social media presence on behalf of MCCPS with the help of the Head of School.
Creates annual recruitment postcard and related materials for prospective families
Creates and follows a calendar for social media posts.
Creates a consistent and clear voice when it comes to writing on behalf of the school.
Attends school functions.
Interviews parents, teachers, students and other ambassadors for social media.
Ensures all postings are in-line with formatting, aesthetics and content standards and expectations set by the Head of School.
Develops branded materials as needed: PowerPoint template and other supporting materials.
Creates and implements the annual marketing plan within a set budget.
Establishes and continually evaluates the Public Relations Strategy.
Creates and maintains a social media presence for alumni students; develop an alumni Facebook page.
Manages and implements ways to engage alumni in e-communications.
Maintains a list of students, current and past, with contact information
Other tasks as assigned by the Head of School.

Education, Certifications Licensure
Bachelor’s degree in related field required.

Skills Experience
Previous experience working in a school is preferred.
Must have strong communication and interpersonal skills.
Must demonstrate a professional level of verbal, written and listening skills.
Must have the ability to create and assemble attractive marketing materials.
Must be highly motivated and organized.
Must be able to complete tasks on time and accurately.
Must be able to pass a CORI, SORI, and Fingerprint background check.