Marketing Strategist
Benn Digital is a lifecycle digital marketing agency focused on lead generation, email, mobile and on-site marketing. Our mission is to craft personalized customer journeys that convert. We are experts in what we do and provide top notch service to our clients.
This role is 100% remote for applicants who reside in the United States and Canada.
What you’ll be doing:
- Manage CRM content calendar and all triggered, transactional and lifecycle email/SMS campaigns for a rooster of clients
- Become a "power-user" of Benn Digital's email/sms service providers (currently Klaviyo); build, test and send emails/SMS, managing campaigns end-to-end
- Evolve segmentation strategy to deliver a personalized and relevant customer experience across all retention touchpoints
- Track weekly and monthly KPIs to identify opportunities for improvement
- Own file health and monitor deliverability. Interface with vendors to troubleshoot and enhance email performance
- Understand and help develop segmentation strategies; use internal data resources to filter and target appropriate segments
- Collaborate with team to develop strategic retention and loyalty tactics throughout the customer journey
This role is right for you if:
- You embody a proactive, self-motivated approach to personal growth and strive for continuous improvement in skills, knowledge, and performance.
- You are passionate about marketing and excel in a fast-paced, target-driven environment where your achievements contribute to our shared goals.
- You are adept at embracing technology and can swiftly learn new software and tools to support your work.
- You possess a positive attitude and are committed to going the extra mile to deliver outstanding customer service to clients and colleagues alike.
Requirements:
- Associate or Bachelor’s degree preferred.
- 3+ years of email/sms lifecycle marketing experience preferred
- Organizational and time management skills, with the ability to prioritize tasks effectively
- Communication and interpersonal skills, fostering strong relationships with clients and internal team members
- Ability to communicate results to various stakeholders and clearly present data
- Demonstrated success in developing CRM campaigns expertise in enterprise email platforms, technology, deliverability, engagement campaigns, A/B testing, and marketing metrics
- Prior experience with Klaviyo is preferred
***Email your resume to ------------ to be considered for this role. Include Email/SMS Lifecycle Marketing Strategist + Your Name in the subject line.***
Benn Digital is a lifecycle digital marketing agency focused on lead generation, email, mobile and on-site marketing. Our mission is to craft personalized customer journeys that convert. We are experts in what we do and provide top notch service to our clients.
This role is 100% remote for applicants who reside in the United States and Canada.
What you’ll be doing:
- Manage CRM content calendar and all triggered, transactional and lifecycle email/SMS campaigns for a rooster of clients
- Become a "power-user" of Benn Digital's email/sms service providers (currently Klaviyo); build, test and send emails/SMS, managing campaigns end-to-end
- Evolve segmentation strategy to deliver a personalized and relevant customer experience across all retention touchpoints
- Track weekly and monthly KPIs to identify opportunities for improvement
- Own file health and monitor deliverability. Interface with vendors to troubleshoot and enhance email performance
- Understand and help develop segmentation strategies; use internal data resources to filter and target appropriate segments
- Collaborate with team to develop strategic retention and loyalty tactics throughout the customer journey
This role is right for you if:
- You embody a proactive, self-motivated approach to personal growth and strive for continuous improvement in skills, knowledge, and performance.
- You are passionate about marketing and excel in a fast-paced, target-driven environment where your achievements contribute to our shared goals.
- You are adept at embracing technology and can swiftly learn new software and tools to support your work.
- You possess a positive attitude and are committed to going the extra mile to deliver outstanding customer service to clients and colleagues alike.
Requirements:
- Associate or Bachelor’s degree preferred.
- 3+ years of email/sms lifecycle marketing experience preferred
- Organizational and time management skills, with the ability to prioritize tasks effectively
- Communication and interpersonal skills, fostering strong relationships with clients and internal team members
- Ability to communicate results to various stakeholders and clearly present data
- Demonstrated success in developing CRM campaigns expertise in enterprise email platforms, technology, deliverability, engagement campaigns, A/B testing, and marketing metrics
- Prior experience with Klaviyo is preferred
***Email your resume to ------------ to be considered for this role. Include Email/SMS Lifecycle Marketing Strategist + Your Name in the subject line.***