Sofia Felgu�rez Photographer

EMPLOYMENT HISTORY



Freelance Photographer, Editor and Retoucher. 2009 �Present

Freelance Commercial Photography:


� The Walking Company � Product Photography, Shoes for E-Commerce, Catalogs, Environmental Product Photography. Editing and retouching. (May 2018 � March 2020)
� Bandolier �Product Photography for webpage, social media, ads and emails. (July 2018 � Present)
� VIP Consignment � Luxury Fashion product photography for E-commerce. Styling on Mannequin. Retouching. (July 2018 � Present)

� Farfetch � Luxury Fashion product photography for E-commerce.
� DoorDash � Food Photography. Scheduling appointments with clients, shooting on location, editing and retouching. (March 2017 � Present)

� SEARS Mexico �Department Store. Product and Furniture Catalogs. Photography for print and web Content.

� Hacienda de los Morales � Restaurant. Food, Events, Interiors and Night Photography for publicity and web content.
� Barricas Megapayno � Wine and Spirits Distributors. Annual Christmas Catalogs
� UNITEC � Private University. Still Life Images for web content.

� Royal Closet � Clothing Brand. Still Clothing Photography for press releases and websites.

� UTEL � Online University. 2014 Campaign.

� Philips Avent Mexico � e-commerce and web images.

� Lipton � Event coverage 2017 Miami FL.



Editorial Photography Publications:

� Experiencia Gourmet Liverpool � A magazine made by the department store Liverpool focused on Gourmet food and products. Food and drink photography.

� Esquire Latin America Magazine � Drink photography for the Bar section and Gadgets for their Technology section.

� Esquire Latin America The Big Drink Book � covers and editorials with mixology recipes and utensils.

� Esquire Hong Kong - Rum Editorial

� Esquire Bulgaria � Dog Fashion Editorial

� El Universal Estilos � Newspaper. Lifestyle section. Fashion, Food, Socials, Events, Portraits and Interior photography.

� Menu El Universal � Newspaper Supplement. Food Photography

� Cocina Vital � Cooking Magazine. Food Photography for Recipes.

� Inversionista � Magazine directed to potential investors. Still Life, Corporate Events, Furniture and Jewelry editorials.

� Alto Nivel � Magazine. Directed to High Level Executives. Corporate Events, Food and Still Fashion Editorials.

� Valor � Magazine. Directed to High Level Executives. Corporate Events, Books, Still Life and Food editorials.

� Eve. Fashion and Beauty Magazine.- Food and Cosmetics editorials.

� Stuff. Technology and gadgets magazine � Still Fashion editorials

� MOI � Life Style Magazine. Cosmetics and Drinks editorials

� Fernanda. Life Style Magazine � Interior and Still Life Editorials

� Rolling Stone �Music Magazine. Portraits for online content


Celebrity Portraits:

� The Dresden Dolls - Rock Band
� Irene Azuela � Actress
� Marina Abramovic � Performance Artist
� Carlos Amorales - Multidisciplinary Artist
� Stuart Weitzman - Designer
� Zandra Rhodes � Fashion Designer
� Massimiliano Giornetti � Fashion Designer
� Adolfo Dominguez � Fashion Designer
� Rosa Clar� � Fashion Designer
� Laura Esquivel � writer (Like water for Chocolate)
� Juan Villoro� � Writer and journalist
� Rafael de Medina � 20th Duke of Feria
� Pablo San Rom�n - Chef
� Mikel Alonso � Chef





Full Time Positions:

Product Photographer and Editor Nov 2017- Jan 30 2018
Dover Jewelry

Jewelry photography in white background, editing and optimizing for E-Commerce.
Photoshop, Bridge, Nikon Cameras, Broncolor lighting equipment.


Photographer and Photography Coordinator March 2013 � Jun 2016
D�nde Ir Magazine Mexico City Guide



Food and Interiors Photographer. Visiting 1 to 3 Restaurants daily, adapting my technique to the conditions of every location given, some times during service hours. In charge of two other photographers. Editing their work and retouching my own.


Photographer 2009 � December 2015
Innova E-Commerce and Telemarketing

Product and Packaging Photographer. Shooting all kinds of products on white background with studio lighting, models on white background, and location for instructional or sale purposes. Photographs for all their packaging, catalogs, TV commercials, exercise manuals, and web sites.


Digital Retoucher Jun 2005 � 2008
La Jornada Newspaper



Retouching and optimizing all the newspaper daily photographs.

Digital Photography Teacher 2006 � 2007
LMI Photography School

Teaching Digital Photography and Photoshop. Basic Level.

Studio Staff Photographer January 2005 � Jun 2005
Editorial Expansion Editorial

Part of the Photography Studio Staff. Still Life photography for 18 different magazines.


Digital Photography Department Director 2002 � 2005
Escuela Activa de Fotografia Photography School

Creator of the Digital Photography Programs.
Digital Photography Theory Teacher
Digital Photography Studio Teacher
Photoshop and Postproduction Teacher

Retail Clerk 1994 - 2002
Miniaturas Felgu�rez and Bazaar S�bado Folk Art, Miniatures and Collectibles Store


RECENT AWARDS
Silver winner for best cover by The Society for News Design Spain, with the Cover for Men� / Pan Casero. (Homemade Bread). El Universal Newspaper Supplement. (Contest held between Spain, Portugal and Latin America.)
EDUCATION HISTORY

Fashion and Architecture Photography 2008 � 2009
International Center of Photography NYC Photography School


Photography 1999 � 2002
Escuela Activa de Fotografia Photography School

Elementary School - High School 1986 - 1998
Queen Mary School (Bilingual Private School)


Languages

English
Spanish (Native)

Equipment

Canon 5D Mark III
Canon T5i
Gitzo Tripod
Canon 50mm
Canon16 � 35mm
Canon 24 � 105mm
Canon 70 -200 mm
Canon Speedlite
2 Elinchrom Dlite
Hensel Monolamps
C-stands,Umbrellas, softboxes, reflectors, grids, etc.
Macbook
Ipad
Wacom Tablet
Apple AirPort Time Capsule
Proficient with Canon and Nikon cameras, ProPhoto, Broncolor and similar Strobe Lighting.

Software:
Mac OS
Adobe Photoshop
Adobe Lightroom
Adobe Bridge
Adobe Spark
Adobe Spark Video
Capture One
Squarespace
Word
Powerpoint