Samantha Bobal
Samantha Bobal
------------/samanthabobal |------------ | ------------
EDUCATION
The University of North Carolina at Chapel Hill-Hussman School of Journalism and Media Exp. May 2022
BA in Journalism and Media, Focus in Advertising & Public Relations
BA in Communications, Focus in Media & Technology Studies and Production
3.8 GPA, Dean’s List, National Society of Academic Excellence, Phi Sigma Pi National Honor Fraternity
Selected Skills: Adobe Software, AP Style, basic HTML, Canva, Google Analytics, HootSuite, MailChimp, Microsoft Suite, QuickBooks
WORK EXPERIENCE
Heelprint Communications Chapel Hill, N.C.
Account Associate August 2020-Present
Launches relevant and effective public relations, advertising, and marketing materials to clients on the local and national level
Manages social media content for 2x published author Dr. Trevy, gaining 400+ followers in 6> months
Evaluates current target demographic of 35+ year-old-women and plans content accordingly, including weekly newsletters with 21.3% open rate via MailChimp
Alexia’s Bridal Boutique, LLC Raleigh, N.C.
Bridal Sales Consultant October 2020-Present
Tailors a personalized one-on-one experience for 10+ sales appointments per day and working to optimize a premiere luxury buying experience with total profitable sales to date accumulating over $150k
Prepares couture designer gowns for pickup through an extensive quality check process, sewing, steaming, pressing, and packaging, as well as completing legal paperwork with clients to close the buying process
Corresponds directly with CEOs of 15+ couture fashion brands such as Vera Wang, Monique Lhuiller, etc. to satisfy clients needs, ranging from customization requests to financial adjustments
Webnotik Digital Agency Los Angeles, C.A.
Technical Support & Creative Intern December 2019-May 2020
Engineered over 25+ specialized websites via WordPress and HTML coding
Optimized clients websites with technical and on-page Search Engine Optimization, leading to multiple page jumps in Google page ranking
Marketed dozens of client websites through strategic blog posts, social media channels, and off-site SEO link building
Thayer Homes, LLC Raleigh, N.C.
Social Media Strategist Intern December 2018-May 2019
Planned and executed diverse content across multiple social media platforms, including a redesign of the website leading to a 34% increase in clicks via Google
Utilized HootSuite and MailChimp to organize and track social media postings and their subsequent success rates, raising engagement rates from 2.2% to 5.6% with over 5,000 subscribers and followers
The Edge Magazine Elon, N.C.
Beauty & Wellness Editor August 2018-August 2019
Led team of 30 writers to curate multiple online articles per week as well as 4 print editions with over 200 copies sold
Excelled in both the writing and editing of articles though Associated Press style
Created original on-trend social media content for college students through Adobe Photoshop, increasing engagement by 6.7%
LEADERSHIP AND COMMUNITY INVOLVEMENT
American Advertising Federation, Autism Speaks, Alzheimer’s Initiative, Coulture Magazine, Habitat for Humanity, Red Cross, Sandy Hook Promise, Zeta Tau Alpha Philanthropy Council
Samantha Bobal
------------/samanthabobal |------------ | ------------
EDUCATION
The University of North Carolina at Chapel Hill-Hussman School of Journalism and Media Exp. May 2022
BA in Journalism and Media, Focus in Advertising & Public Relations
BA in Communications, Focus in Media & Technology Studies and Production
3.8 GPA, Dean’s List, National Society of Academic Excellence, Phi Sigma Pi National Honor Fraternity
Selected Skills: Adobe Software, AP Style, basic HTML, Canva, Google Analytics, HootSuite, MailChimp, Microsoft Suite, QuickBooks
WORK EXPERIENCE
Heelprint Communications Chapel Hill, N.C.
Account Associate August 2020-Present
Launches relevant and effective public relations, advertising, and marketing materials to clients on the local and national level
Manages social media content for 2x published author Dr. Trevy, gaining 400+ followers in 6> months
Evaluates current target demographic of 35+ year-old-women and plans content accordingly, including weekly newsletters with 21.3% open rate via MailChimp
Alexia’s Bridal Boutique, LLC Raleigh, N.C.
Bridal Sales Consultant October 2020-Present
Tailors a personalized one-on-one experience for 10+ sales appointments per day and working to optimize a premiere luxury buying experience with total profitable sales to date accumulating over $150k
Prepares couture designer gowns for pickup through an extensive quality check process, sewing, steaming, pressing, and packaging, as well as completing legal paperwork with clients to close the buying process
Corresponds directly with CEOs of 15+ couture fashion brands such as Vera Wang, Monique Lhuiller, etc. to satisfy clients needs, ranging from customization requests to financial adjustments
Webnotik Digital Agency Los Angeles, C.A.
Technical Support & Creative Intern December 2019-May 2020
Engineered over 25+ specialized websites via WordPress and HTML coding
Optimized clients websites with technical and on-page Search Engine Optimization, leading to multiple page jumps in Google page ranking
Marketed dozens of client websites through strategic blog posts, social media channels, and off-site SEO link building
Thayer Homes, LLC Raleigh, N.C.
Social Media Strategist Intern December 2018-May 2019
Planned and executed diverse content across multiple social media platforms, including a redesign of the website leading to a 34% increase in clicks via Google
Utilized HootSuite and MailChimp to organize and track social media postings and their subsequent success rates, raising engagement rates from 2.2% to 5.6% with over 5,000 subscribers and followers
The Edge Magazine Elon, N.C.
Beauty & Wellness Editor August 2018-August 2019
Led team of 30 writers to curate multiple online articles per week as well as 4 print editions with over 200 copies sold
Excelled in both the writing and editing of articles though Associated Press style
Created original on-trend social media content for college students through Adobe Photoshop, increasing engagement by 6.7%
LEADERSHIP AND COMMUNITY INVOLVEMENT
American Advertising Federation, Autism Speaks, Alzheimer’s Initiative, Coulture Magazine, Habitat for Humanity, Red Cross, Sandy Hook Promise, Zeta Tau Alpha Philanthropy Council