Roberto Romualdez CV
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Creative Lead | Customer Focused | Real Results
“I believe in a disciplined customer-centric approach to fashion design and brand building.
Fashion brands possess a unique human element, and much like humans, a fashion brand has a distinct story that responds to environmental circumstances. In today’s complex, sometimes uncertain, and rapidly evolving world, a brand’s fashion narrative needs to adapt to meet the ever-changing needs of customers, today and tomorrow.”
Strategic designer with a consistent track record of exceeding business objectives, and translating business initiatives into a design vision that tells a cohesive story and delivers a strong message reflective of a brand’s DNA.
Textile R & D
Trend & Color Forecasting
Print and Pattern
Key Accomplishments and Experience:
RX2 Design, New York, 2017 to Present
Principal | Creative Director
Launched a design consulting company that advises and guides brands in conceiving and executing trend and brand appropriate design concepts and product that appeals to the consumer and delivers sales and profit growth.
Clients include: Worth New York, W by Worth, Hudson Bay, Cherokee Global Brands, MGF, and C Style New York, Full Beauty, Coldwater Creek, San Francisco City Lights
New York & Company, New York, New York, 2015 to 2017
Vice President - Design
Recruited to return to New York & Company to reverse a down trending business. Reported directly to CEO, collaborating on strategies with a specific focus on revitalizing the Seventh Avenue Design Studio.
Fostered new energy and excitement for the Seventh Avenue assortment, introducing new styles, fits and fabrications to the pant and shirt assortment generating nearly $100 million annually.
Developed a team of 8 Designers and Associates, recruiting new talent and developing an efficient self-motivated team to design and develop 12 seasonal deliveries annually.
Facilitated the corporate speed-to-market initiative with hands-on work trips to Europe and Asia to expedite the product development process.
Destination Maternity, Philadelphia, Pennsylvania, 2013 to 2015
Director - Design – Motherhood Maternity
Recruited to elevate the brand to the next level in product design, quality, and brand image. Drove merchandise strategy, spearheaded brand development and developed additional brands to enhance the assortment.
Directed design and development of a $145 million business, focusing on innovative fabrications, silhouettes, and maternity technology across Casual, Wear to Work and Dressy divisions.
Launched the Wendy Bellissimo brand, a profitable omni-channel concept targeting millennials. Elevated the assortment with fashion relevant content, generating $40 million in its first season.
Frequent travel to Europe to conduct trend/market research and to Asia to develop seasonal collections with partner/vendors.
New York & Company, New York, New York, 2006 to 2013
Director | Vice President - Design
Directed Design and Development for all classifications of a $500 million business. Supported merchandising and design strategic initiatives to drive profitable sales results. Determined seasonal concept, color, print, and pattern direction. Partnered with Merchandising, Visual Merchandising and Marketing functions to ensure the design vision.
Conceptualized and launched the Seventh Avenue Sub Brand, establishing New York & Company as a Wear-to-Work destination. This evolved into the cornerstone of the business, generating nearly 50% of total volume.
Conceived and launched the Red Label Collection, a premium, fashion collection introduced across multi-channels that captured the essence of Modern New York Style. Volume built from zero to $15 million.
Supervised design team of 12 professionals through 12 seasonal deliveries annually, interpreting seasonal and global trends into brand cohesive assortments.
Coldwater Creek, New York, New York, 2004 to 2006
Senior Designer – Design
J. Jill, Quincy, Massachusetts, 1999 to 2004
Senior Designer – Design
Renee Fashions, New York, New York, 1993 to 1999
Director | Vice President – Design
R. H. Macy's, New York, New York, 1987 to 1993
Assistant Designer 1987 – 1988 / Designer 1989 / Senior Designer 1990 - 1993
Fashion Institute of Technology, New York, New York, A.A.S., Apparel Design, 1987
Parsons School of Design, Paris, France, 1985
Washington University, St. Louis, Missouri, School of Architecture, 1981-1983