Resume
L’Oréal
New York, NY
Junior Marketing Associate, Pureology
Aug 2019 - Present
• Oversee 2021 product launches through its lifecycle, including ideation, brand positioning, formula and pack design, and strategic launch planning, through cross-functional collaboration with Development, R&I, Claims & Legal, Testing, Creative, and Marketing Operations
• Conduct pricing analyses and forecast target production quantities for new product launches, by benchmarking existing portfolio and assessing the competitive landscape, to kick off project briefs for development
• Provide creative direction for Pureology’s 2020 Brand Renovation materials, such as brand book, brand guidelines, product guide, brand video, and brand icons, to elevate and modernize the brand’s existing look and feel
• Spearhead digital photoshoots for still life, fragrance and ingredient, before & after, and consumer application, by pulling shot list and swipe, coordinating with photographers and artists, negotiating with set location vendors, leading model casting calls, and building call sheets, to ensure desired digital assets for e-commerce channels
PVH Corp.
New York, NY
Business Analyst Co-op, Creative Technologies and Marketing Systems
Jul 2018 – Dec 2018
• Interviewed business stakeholders, built user stories, and ran vendor selection processes, to develop a centralized, global Digital Asset Management system, to improve efficiency in workflows for Calvin Klein and Tommy Hilfiger
• Prototyped and presented a personal “digital stylist” feature, #MYCKCloset, as a final project, designed to enhance Calvin Klein’s eCommerce UX, and generate consumer insights
The TJX Companies, Inc.
Framingham, MA
HomeGoods Brand Marketing Co-op
Jul 2017 – Dec 2017
• Managed 34 HomeGoods grand openings each with ~$50k budgets, by reviewing and approving over 100 final designs for out-of-home and social advertising, and providing direction to creative, production, and studio teams
• Assessed local media outlets for potential brand outreach and developed marketing campaign strategy to create grand opening advertisements, increasing average day-one sales by 72% from the previous year
• Supervised production of radio recordings and TV advertising, covering over 50 new stores, to ensure branded and captivating grand opening advertisements
L’Oréal
New York, NY
Junior Marketing Associate, Pureology
Aug 2019 - Present
• Oversee 2021 product launches through its lifecycle, including ideation, brand positioning, formula and pack design, and strategic launch planning, through cross-functional collaboration with Development, R&I, Claims & Legal, Testing, Creative, and Marketing Operations
• Conduct pricing analyses and forecast target production quantities for new product launches, by benchmarking existing portfolio and assessing the competitive landscape, to kick off project briefs for development
• Provide creative direction for Pureology’s 2020 Brand Renovation materials, such as brand book, brand guidelines, product guide, brand video, and brand icons, to elevate and modernize the brand’s existing look and feel
• Spearhead digital photoshoots for still life, fragrance and ingredient, before & after, and consumer application, by pulling shot list and swipe, coordinating with photographers and artists, negotiating with set location vendors, leading model casting calls, and building call sheets, to ensure desired digital assets for e-commerce channels
PVH Corp.
New York, NY
Business Analyst Co-op, Creative Technologies and Marketing Systems
Jul 2018 – Dec 2018
• Interviewed business stakeholders, built user stories, and ran vendor selection processes, to develop a centralized, global Digital Asset Management system, to improve efficiency in workflows for Calvin Klein and Tommy Hilfiger
• Prototyped and presented a personal “digital stylist” feature, #MYCKCloset, as a final project, designed to enhance Calvin Klein’s eCommerce UX, and generate consumer insights
The TJX Companies, Inc.
Framingham, MA
HomeGoods Brand Marketing Co-op
Jul 2017 – Dec 2017
• Managed 34 HomeGoods grand openings each with ~$50k budgets, by reviewing and approving over 100 final designs for out-of-home and social advertising, and providing direction to creative, production, and studio teams
• Assessed local media outlets for potential brand outreach and developed marketing campaign strategy to create grand opening advertisements, increasing average day-one sales by 72% from the previous year
• Supervised production of radio recordings and TV advertising, covering over 50 new stores, to ensure branded and captivating grand opening advertisements