Piper K Hamill
no image
Piper K Hamill

Piper K. Hamill



EXPERIENCE

Alerian, Dallas, TX | Senior Digital Marketing & Content Strategist | Oct. 2020 - Present
? Distribute all sponsored and earned content by managing relations with Alerian�s advertising agencies (DNA
Creative, Soubriet Byrne and Associates, Infinite), PR agency (Buttonwood), and main financial product partner
(SS&C)
? Host bi -weekly management meetings with the COO and research teams to guarantee consistent and accurate
brand messaging is being communicated both internall y and externally
? Curate and optimize branded content, and manage all in -house advertising efforts including SEO, SEM, agency
relations, and campaign budget allocation
? Handle all PR efforts including press release writing and distribution, social media ma nagement, and weekly email
to a CRM list of 24k

Brand Management Specialist | July 2019 - Oct. 2020
? Managed an annual $2 million TV, print, and digital media budget by overseeing agency dollar allocation through
weekly, monthly, and annual report revie ws. Successfully maintained advertising spend in March regardless of
COVID -19 impacts on the business
? Reported directly to the COO and management team to accurately understand the company�s current market
position and communicated these needs to our regio n-specific advertising agencies enhancing Alerian�s brand
presence nationally and globally
? Co -managed Alerian�s 2019 website redesign with Dallas based creative agency, Infinite.
? Brought all copywriting in -house after a year -long period of A/B testing

Corporate Communications Intern | Sept. 2017 �May 2018, Aug. 2018 �May 2019
? Assisted the Manager of Corporate Communications with administrative tasks and stakeholder engagement
? Researched logistic options and coordinated with service providers for The Am mys, an annual dinner and awards
ceremony hosted by the firm recognizing excellence in the North American Energy industry
? Travelled to college campuses across Texas recruiting potential new members for the Alerian team

Marks & Spencer, London, England | Food and Wine Public Relations Intern | Summer 2018
? Assisted the Europe PR teams in defining a targeted action plan and event coordination for the launch of the 2018
Food and Wine Christmas product lines.
? Managed the UK influencers & Press list da tabase through mapping by target and campaign purpose.
? Coordinated daily press releases and product send -outs.

The Buddy Program, Aspen, CO | Development Intern | Summer 2016
? Coordinated the Silent Auction portion of the annual summer gala and raised more than half of their annual
program budget for the 2017 year.
? Responsibilities included managing a team of 10, organizing both the silent and live auction portion of the
evening, and guest relations.

EDUCATION

Southern Methodist Universi ty (Dallas, TX)
Master of Arts in Advertising , May 2020
Bachelor of Arts in Corporate Communication and Public Affairs, May 2019

SKILLS

Tech: MS Office (Word, Excel, PowerPoint), SPSS, Qualtrics
Social: Twitter, Facebook, Instagram, Snapchat, Pinteres t
Industry: Hubspot, Mailchimp, PR Newswire
Interests: Glutard (a celiac foodie), cooking, travel, skiing, and event planning
*Eligible to work in the UK*