Marketing Assistant
MIKAELA LOPEZ
| Pflugerville, TX 78660
| ------------
EDUCATION
University of Tennessee at Martin (UTM); Martin, Tennessee
College of Business and Global Affairs, AACSB Accredited
Bachelor’s of Science in Business Administration, Major: Marketing, Graduated Fall 2018
SKILLS
• Talented in Adobe Illustrator, InDesign, and Photoshop
• Certified in Facebook BluePrint Course 100-101 and Google Ads Search
• Versed in Microsoft Word, PowerPoint, and Excel
• Social media management (small business and student organization marketing plans)
• Experienced in the following websites: SalesForce, Campaign Monitor (email marketing), and HootSuite
• Reliable, driven, and resourceful leader with solid written and verbal communication skills
• Able to work in fast-paced environments as a team member or independently
• Team player in various roles: team leader, individual and team design, maintenance support, and student recruitment
• Strong work ethic and willingness to do what it takes to get the job done
• Recognized for confident approach to endeavors and being an asset to any team or organization
WORK EXPERIENCE
Frontier Basement Systems; Joelton, TN | Marketing Communications Coordinator, January 2019 – Present
• Created website content; e.g.: job stories, photo galleries, before and afters, blogs, case studies
• Utilized Adobe PhotoShop to design promotional material, e.g.: flyers, ads, banners
• Produced newsletter design and content monthly
• Managed and curated social media posts to boost audience
• Assisted in the event planning of yearly banquet, Family Fun Day, and monthly pot lucks
• Home Show Promotor: setup/tear down booths and engaged with general public to generate leads
• Personalized e-mail content to drive customer engagement in bi-weekly campaigns sent to 9,000 recipients
LEADERSHIP EXPERIENCE
UT Martin Up ‘til Dawn – St Jude Charities; Martin, TN
• Public Relations/Promotion Director; August 2017 – May 2018
o Connected with local business owners to obtain sponsorships to raise funds
o Designed flyers to promote events
o Co-operated social media planning
• Event Coordinator; August 2016- May 2017
o Created and instructed 6+ hour main event filled with engaging activities
o Raised over $55,000 (2014 – 2017)
• Logistic Director/OrgSync Administrator; August 2015 – May 2016
o Worked with venue managers to discuss price, workers available, and additives
o Utilized OrgSync network to research, request, and book rooms for meetings
Alpha Delta Pi Sorority; Martin, TN | Recruitment and Marketing Vice President; Dec 2016 – Dec 2017
• Raised recruitment impression score by 10%
• Led multiple recruitment workshops for 60+ members
• Developed and implemented a cohesive marketing plan to increase brand awareness
• Designed and reviewed Recruitment and Marketing Budget
Ronald McDonald House Charities; Martin, TN | Volunteer; August 2014 – Dec 2018
• Led efforts to raise funds and awareness with 4K run
• Coordinated and assisted with week-long events, raising roughly $15,000 since 2014
MIKAELA LOPEZ
| Pflugerville, TX 78660
| ------------
EDUCATION
University of Tennessee at Martin (UTM); Martin, Tennessee
College of Business and Global Affairs, AACSB Accredited
Bachelor’s of Science in Business Administration, Major: Marketing, Graduated Fall 2018
SKILLS
• Talented in Adobe Illustrator, InDesign, and Photoshop
• Certified in Facebook BluePrint Course 100-101 and Google Ads Search
• Versed in Microsoft Word, PowerPoint, and Excel
• Social media management (small business and student organization marketing plans)
• Experienced in the following websites: SalesForce, Campaign Monitor (email marketing), and HootSuite
• Reliable, driven, and resourceful leader with solid written and verbal communication skills
• Able to work in fast-paced environments as a team member or independently
• Team player in various roles: team leader, individual and team design, maintenance support, and student recruitment
• Strong work ethic and willingness to do what it takes to get the job done
• Recognized for confident approach to endeavors and being an asset to any team or organization
WORK EXPERIENCE
Frontier Basement Systems; Joelton, TN | Marketing Communications Coordinator, January 2019 – Present
• Created website content; e.g.: job stories, photo galleries, before and afters, blogs, case studies
• Utilized Adobe PhotoShop to design promotional material, e.g.: flyers, ads, banners
• Produced newsletter design and content monthly
• Managed and curated social media posts to boost audience
• Assisted in the event planning of yearly banquet, Family Fun Day, and monthly pot lucks
• Home Show Promotor: setup/tear down booths and engaged with general public to generate leads
• Personalized e-mail content to drive customer engagement in bi-weekly campaigns sent to 9,000 recipients
LEADERSHIP EXPERIENCE
UT Martin Up ‘til Dawn – St Jude Charities; Martin, TN
• Public Relations/Promotion Director; August 2017 – May 2018
o Connected with local business owners to obtain sponsorships to raise funds
o Designed flyers to promote events
o Co-operated social media planning
• Event Coordinator; August 2016- May 2017
o Created and instructed 6+ hour main event filled with engaging activities
o Raised over $55,000 (2014 – 2017)
• Logistic Director/OrgSync Administrator; August 2015 – May 2016
o Worked with venue managers to discuss price, workers available, and additives
o Utilized OrgSync network to research, request, and book rooms for meetings
Alpha Delta Pi Sorority; Martin, TN | Recruitment and Marketing Vice President; Dec 2016 – Dec 2017
• Raised recruitment impression score by 10%
• Led multiple recruitment workshops for 60+ members
• Developed and implemented a cohesive marketing plan to increase brand awareness
• Designed and reviewed Recruitment and Marketing Budget
Ronald McDonald House Charities; Martin, TN | Volunteer; August 2014 – Dec 2018
• Led efforts to raise funds and awareness with 4K run
• Coordinated and assisted with week-long events, raising roughly $15,000 since 2014