Marketing and Communications Coordinator
Brittany Wallenhorst
------------ • ------------
Social Media and Marketing Coordinator
Relationship Building & Execution
Dynamic and driven business and entrepreneurship major with a variety of experience in retail sales and social media looking to transition back into marketing. Self-starter team player with a business acumen who takes full ownership and not afraid to undertake additional tasks. Extremely organized and deadline-driven thrives in a fast-paced learning environment. A natural relationship builder with the ability to communicate and collaborate cross-functionally. A participative leader who embraces diversity and inspires others to take action and contribute.
Key Skills
Strategy & Execution • Creative and Innovative Mindset • Detailed Oriented • Organized • Problem Solver
Content Creation • Content Curation • Project Management • Business Acumen • Sales • Marketing • Research
Event Planning • Community Management • Relationship Building • Customer Experience • Training
Education
Travel and Tourism Management Diploma – Australia Pacific College Expected Graduation: Sept 2020
Bachelor of Science - Business Administration – GPA 3.5, Minor, Entrepreneurship – University of Wisconsin-Platteville
Study Abroad I-Lead Program - Leadership, Entrepreneurship, Business Venturing, Aboriginal Studies – University of Newcastle, Australia
Work Experience
Sales Assistant, Part-Time
Witchery | Chatswood, Australia Sept 2019 – Apr 2020
Tasked to change the customer behavior and improve conversion while decreasing theft at this high traffic women’s fashion Australian retail store.
Engaged with eye contact and conversations to connect with customers, creating a memorable shopping experience while improving conversion and reducing shrinkage.
Strategized visual merchandising in accordance to brand standards improving sales.
Recognized as a top producer with $6,500 in daily sales vs. an average of $1,700.
Contributed to 65% of the daily sales per shift.
Sales Lead, Part-Time
White House Black Market | Orlando, FL Mar 2018 – Apr 2019
Supervised six (6) sales associates assisting in the team’s development and sales production for this $1.2M retail store. Monitored daily sales, trained, and coached associates, prepared schedules, handled inventory, and interpreted KPI indicator reports.
Initiated a call back program increasing weekly sales by 15%.
Improved customer experience incorporating try-on session guidelines.
Increased the sales of accessories by 15% during try-on sessions.
Selling Supervisor
Macy’s | Orlando, FL May 2016 – Feb 2018
Lead supervisor for the Jr Dress and Missy Activewear departments leading a team of 7 associates for this $2.5M business. Opening manager for the Men’s department supervising a team of 12-15 associates. Maintained high customer readiness standards delivering a clean, neat, and easy to shop store environment for all departments. Reviewed reports identifying deficiencies and partnered with the sales manager to implement action plans focused on those areas.
Coached associates to deliver effective selling behaviors resulting in high customer engagement consistently.
Realigned staff creating a fulltime Activewear Lead position focused on events increasing annual revenues by $100k.
Increased the annual sales of the Dress and Activewear departments from $175k to $400k.
Marketing and Administration Assistant
Mortgage Choice | Warners Bay, Australia Jun 2015 – Sept 2015
Hired to assist the marketing and sales initiatives with a focus on updating the current website, social media marketing, and lead generation through Facebook.
Ensured website functionality, performance and security.
Collaborated on social media strategy and executed with content creation.
Established a social media scheduling and reporting standard operating procedure.
Created Facebook content increasing engagement by 7%.
Increased Facebook followers by 16% within three months.
Marketing & Outreach Intern
University of Wisconsin-Platteville | Platteville, WI Sept 2014 – May 2015
Educated prospective students on the Pacific Region study abroad experience focusing on Australia, New Zealand, and Fiji through weekly presentations and marketing events. Provided website navigation training and advised on program choices and options.
Created marketing and recruitment materials for all events and programs.
Developed customized education abroad programming based on locations and available programs.
Conducted presentations to approximately 100-150 students per week.
Achieved 7% conversion rate on average per presentation.
Marketing Intern
Aroma Café | Thorp, WI Jun 2014 – Aug 2014
Hired to assist the owners of this small business while attending culinary school with the opening of a new coffee shop next to their existing flower/tuxedo shop. Researched and presented marketing initiatives and tools including social media.
Assisted in the creation of the new menu selections.
Created and designed the café collateral.
Created a social media page the café part of the business.
Established social media scheduling for all businesses.
Increased social media followers by 10% for the existing business.
Created social media content resulting in new followers and 6% engagement.
Created press releases and distributed to local businesses and media outlets.
Brittany Wallenhorst
------------ • ------------
Social Media and Marketing Coordinator
Relationship Building & Execution
Dynamic and driven business and entrepreneurship major with a variety of experience in retail sales and social media looking to transition back into marketing. Self-starter team player with a business acumen who takes full ownership and not afraid to undertake additional tasks. Extremely organized and deadline-driven thrives in a fast-paced learning environment. A natural relationship builder with the ability to communicate and collaborate cross-functionally. A participative leader who embraces diversity and inspires others to take action and contribute.
Key Skills
Strategy & Execution • Creative and Innovative Mindset • Detailed Oriented • Organized • Problem Solver
Content Creation • Content Curation • Project Management • Business Acumen • Sales • Marketing • Research
Event Planning • Community Management • Relationship Building • Customer Experience • Training
Education
Travel and Tourism Management Diploma – Australia Pacific College Expected Graduation: Sept 2020
Bachelor of Science - Business Administration – GPA 3.5, Minor, Entrepreneurship – University of Wisconsin-Platteville
Study Abroad I-Lead Program - Leadership, Entrepreneurship, Business Venturing, Aboriginal Studies – University of Newcastle, Australia
Work Experience
Sales Assistant, Part-Time
Witchery | Chatswood, Australia Sept 2019 – Apr 2020
Tasked to change the customer behavior and improve conversion while decreasing theft at this high traffic women’s fashion Australian retail store.
Engaged with eye contact and conversations to connect with customers, creating a memorable shopping experience while improving conversion and reducing shrinkage.
Strategized visual merchandising in accordance to brand standards improving sales.
Recognized as a top producer with $6,500 in daily sales vs. an average of $1,700.
Contributed to 65% of the daily sales per shift.
Sales Lead, Part-Time
White House Black Market | Orlando, FL Mar 2018 – Apr 2019
Supervised six (6) sales associates assisting in the team’s development and sales production for this $1.2M retail store. Monitored daily sales, trained, and coached associates, prepared schedules, handled inventory, and interpreted KPI indicator reports.
Initiated a call back program increasing weekly sales by 15%.
Improved customer experience incorporating try-on session guidelines.
Increased the sales of accessories by 15% during try-on sessions.
Selling Supervisor
Macy’s | Orlando, FL May 2016 – Feb 2018
Lead supervisor for the Jr Dress and Missy Activewear departments leading a team of 7 associates for this $2.5M business. Opening manager for the Men’s department supervising a team of 12-15 associates. Maintained high customer readiness standards delivering a clean, neat, and easy to shop store environment for all departments. Reviewed reports identifying deficiencies and partnered with the sales manager to implement action plans focused on those areas.
Coached associates to deliver effective selling behaviors resulting in high customer engagement consistently.
Realigned staff creating a fulltime Activewear Lead position focused on events increasing annual revenues by $100k.
Increased the annual sales of the Dress and Activewear departments from $175k to $400k.
Marketing and Administration Assistant
Mortgage Choice | Warners Bay, Australia Jun 2015 – Sept 2015
Hired to assist the marketing and sales initiatives with a focus on updating the current website, social media marketing, and lead generation through Facebook.
Ensured website functionality, performance and security.
Collaborated on social media strategy and executed with content creation.
Established a social media scheduling and reporting standard operating procedure.
Created Facebook content increasing engagement by 7%.
Increased Facebook followers by 16% within three months.
Marketing & Outreach Intern
University of Wisconsin-Platteville | Platteville, WI Sept 2014 – May 2015
Educated prospective students on the Pacific Region study abroad experience focusing on Australia, New Zealand, and Fiji through weekly presentations and marketing events. Provided website navigation training and advised on program choices and options.
Created marketing and recruitment materials for all events and programs.
Developed customized education abroad programming based on locations and available programs.
Conducted presentations to approximately 100-150 students per week.
Achieved 7% conversion rate on average per presentation.
Marketing Intern
Aroma Café | Thorp, WI Jun 2014 – Aug 2014
Hired to assist the owners of this small business while attending culinary school with the opening of a new coffee shop next to their existing flower/tuxedo shop. Researched and presented marketing initiatives and tools including social media.
Assisted in the creation of the new menu selections.
Created and designed the café collateral.
Created a social media page the café part of the business.
Established social media scheduling for all businesses.
Increased social media followers by 10% for the existing business.
Created social media content resulting in new followers and 6% engagement.
Created press releases and distributed to local businesses and media outlets.