Marieta Marquez
Marieta Márquez
Media Marketing Professional
Miami
About
Professional with a broad-based background in Media operations
and management with a focus in online and offline media in Latin
America. Effective communicator with bilingual fluency in English
and Spanish.
Experiencia
Mindshare
7 años 10 meses
Head of Trading at Mindshare Miami
agosto de 2018 - mayo de 2020 (1 año 10 meses)
Miami/Fort Lauderdale Area
Responsible of all media negotiations for all the clients of the agency
Oversee media investments for the agency, identifying commercial
opportunities, trading partnerships, new business, negotiations, revenue
generation.
Develop a quarterly general overview of the trading context for the biggest
countries of Latin America including media consumption, general description
of the commercial definitions for TV, inflations per media and the trends of
audiences on TV. This media landscape gives insights and trends to guide the
clients on how they can evolve for greater media effectiveness
Supervise quarterly savings reports delivery by local agencies to Mindshare
Global, to ensure the delivery of quantitative and qualitative KPIs committed for
the clients: Booking, Chanel and Nestle
Parallel role as Account Lead for General Mills and Universal Orlando Resort
in LATAM. Responsible for all the Strategy and Media Planning (online and
Offline)
Regional Account Manager
agosto de 2012 - agosto de 2018 (6 años 1 mes)
Miami/Fort Lauderdale y alrededores, Estados Unidos
Develop and manage media strategies offline/online in all countries across
Latin America & the Caribbean based on Marketing and Communication
objectives for Regional accounts: Diageo, Abbott, Lufthansa
Page 1 of 3
Develop target media insight analysis using MindShare’s proprietary tools,
TGI, IBOPE, and others.
Responsible for media planning evaluation across KFC Media Agencies in
Latin American and the Caribbean. Media consultancy covers: media strategy,
implementation, and budget allocation
Parallel role as Pay TV Director for GSK Latam during March 2018 and Dec
2018, managing all Pan Regional Cable TV buy.
Develop regional media guidelines and provide regional synergies that
improve costs and enhances quality for media strategy and buy.
MEC
Senior Media Planner
octubre de 2009 - abril de 2012 (2 años 7 meses)
Argentina
Responsible for communication Planning by establishing Media &
Communication strategies for clients: Energizer, Toyota Argentina
In charge of analyzing main competitor’s activities and trends
Expertise in planning tools. (IBOPE, TGI, ComScore, Smape, Radio Report)
Researching and identifying target audiences to identify the right media for
them. Analyze, evaluate, and effectively communicate media research data
Manage day to day plan changes and maintenance
Evaluate and originate required media data for the execution of media plans.
i.e., competitive spending, tracking plan delivery of audience, schedules rates,
etc.
Mediaedge
3 años 7 meses
Strategic Advisor
septiembre de 2005 - marzo de 2009 (3 años 7 meses)
Venezuela
Clients managed: Colgate, Oral Care division, Abbott Laboratories
Maintain accurate budget control, flow of media activity, updating client on
timely/consistent basis
Prepare target, television usage and category analysis with AGB Nielsen and
other basic software packages Give support to Media Analyst with planning
and strategizing
Participate in special projects such as pitches and up front
Create monthly post buy campaign reports for clients
Intern
agosto de 2007 - noviembre de 2007 (4 meses)
Page 2 of 3
Nueva York y alrededores, Estados Unidos
Intersnship at MEC Bravo. Buying and Planning for Macy's and Payless for
hispanic market
Intern
2007 - 2007
Intership at reasearch department
Educación
Universidad de Palermo
Master of Business Administration - MBA, Marketing · (2009 - 2010)
Universidad Católica Andrés Bello
Bachelor in Mass Communications , Major in Advertisement and Public
Relations · (2000 - 2006)
Kaplan
English
Marieta Márquez
Media Marketing Professional
Miami
About
Professional with a broad-based background in Media operations
and management with a focus in online and offline media in Latin
America. Effective communicator with bilingual fluency in English
and Spanish.
Experiencia
Mindshare
7 años 10 meses
Head of Trading at Mindshare Miami
agosto de 2018 - mayo de 2020 (1 año 10 meses)
Miami/Fort Lauderdale Area
Responsible of all media negotiations for all the clients of the agency
Oversee media investments for the agency, identifying commercial
opportunities, trading partnerships, new business, negotiations, revenue
generation.
Develop a quarterly general overview of the trading context for the biggest
countries of Latin America including media consumption, general description
of the commercial definitions for TV, inflations per media and the trends of
audiences on TV. This media landscape gives insights and trends to guide the
clients on how they can evolve for greater media effectiveness
Supervise quarterly savings reports delivery by local agencies to Mindshare
Global, to ensure the delivery of quantitative and qualitative KPIs committed for
the clients: Booking, Chanel and Nestle
Parallel role as Account Lead for General Mills and Universal Orlando Resort
in LATAM. Responsible for all the Strategy and Media Planning (online and
Offline)
Regional Account Manager
agosto de 2012 - agosto de 2018 (6 años 1 mes)
Miami/Fort Lauderdale y alrededores, Estados Unidos
Develop and manage media strategies offline/online in all countries across
Latin America & the Caribbean based on Marketing and Communication
objectives for Regional accounts: Diageo, Abbott, Lufthansa
Page 1 of 3
Develop target media insight analysis using MindShare’s proprietary tools,
TGI, IBOPE, and others.
Responsible for media planning evaluation across KFC Media Agencies in
Latin American and the Caribbean. Media consultancy covers: media strategy,
implementation, and budget allocation
Parallel role as Pay TV Director for GSK Latam during March 2018 and Dec
2018, managing all Pan Regional Cable TV buy.
Develop regional media guidelines and provide regional synergies that
improve costs and enhances quality for media strategy and buy.
MEC
Senior Media Planner
octubre de 2009 - abril de 2012 (2 años 7 meses)
Argentina
Responsible for communication Planning by establishing Media &
Communication strategies for clients: Energizer, Toyota Argentina
In charge of analyzing main competitor’s activities and trends
Expertise in planning tools. (IBOPE, TGI, ComScore, Smape, Radio Report)
Researching and identifying target audiences to identify the right media for
them. Analyze, evaluate, and effectively communicate media research data
Manage day to day plan changes and maintenance
Evaluate and originate required media data for the execution of media plans.
i.e., competitive spending, tracking plan delivery of audience, schedules rates,
etc.
Mediaedge
3 años 7 meses
Strategic Advisor
septiembre de 2005 - marzo de 2009 (3 años 7 meses)
Venezuela
Clients managed: Colgate, Oral Care division, Abbott Laboratories
Maintain accurate budget control, flow of media activity, updating client on
timely/consistent basis
Prepare target, television usage and category analysis with AGB Nielsen and
other basic software packages Give support to Media Analyst with planning
and strategizing
Participate in special projects such as pitches and up front
Create monthly post buy campaign reports for clients
Intern
agosto de 2007 - noviembre de 2007 (4 meses)
Page 2 of 3
Nueva York y alrededores, Estados Unidos
Intersnship at MEC Bravo. Buying and Planning for Macy's and Payless for
hispanic market
Intern
2007 - 2007
Intership at reasearch department
Educación
Universidad de Palermo
Master of Business Administration - MBA, Marketing · (2009 - 2010)
Universidad Católica Andrés Bello
Bachelor in Mass Communications , Major in Advertisement and Public
Relations · (2000 - 2006)
Kaplan
English