Kylie Davis
Kylie Michelle Davis
Kylie.D------------ |------------ | ------------/in/kyliedavis908
EDUCATION:
University of Colorado Boulder � Leeds School of Business May 2021
Bachelor of Science in Business Administration with an emphasis in Marketing Bachelor of Arts in Sociology
WORK EXPERIENCE:
Ad Sales Intern � Digital Planning, NBCUniversal New York, NY | June 2019 � August 2019
? Assisted the digital planning team in distributing and organizing screenshots for ad placements for digital and video displays on NBCUniversal�s news platforms (TODAY.com, NBCNews, CNBC, MSNBC) that were presented to clients
? Managed clients� discrepancy reports in a timely manner for campaigns that budget from $20K-$2M in order to track pacing and ensure the team was meeting goals
? Presented a team pitch to the Senior Executives about a potential business opportunity to expand NBCUniversal�s clientele.
Marketing Intern, Spectra Logic Corporation Boulder, CO | October 2018 � June 2019
? Collaborated with the marketing team in distributing and organizing promotional materials for different events hosted across the world that were hosted by the company
? Managed over 200 lead clients in order to create a system that supported and protected client�s information in order to maintain relationships by creating excel spreadsheets that houses vital information for easy access
Research Assistant, University of Colorado Boulder Marketing Department Boulder, CO | August 2018 � June 2019
? Coordinated general meetings on future and current research projects on a team of more than 4 PhD Candidates on a weekly basis in order to look at where the future of marketing is headed
? Edited existing and created questions that would help define macro and micro levels of wants and needs in a market based on spending behaviors that would help prove what gives individuals incentives to spend disposable income
? Gathered over 2,000 responses on research surveys and analyzed and categorized the responses in order for the PhD students I was working with to be able to utilize this information in their findings and presentation on consumer insights and ratings
LEADERSHIP AND ACTIVITES:
Mentor, Diverse Scholars Program Boulder, CO | July 2017 - Present
? Developing a mentoring relationship with incoming freshmen that are apart of first-generation student from diverse backgrounds by helping guide them through classes, how to network with recruiters, and adjusting to CU
? Created and maintain a inclusive environment for other mentors and mentees
? Assisting a freshmen mentee on how to apply to scholarships by proof-reading and giving constructive feedback on their resume, cover letter, and essays
? Tutoring students in the subjects of statistics, business law and ethics, marketing, and organizational behavior
VP of Marketing, Multicultural Business Student Association Boulder, CO | July 2018 � Present
? Served as the public relations and marketing lead for the annual end of year banquet serving 100+ community members
? Ensured that over 20 peers had skills in professionalism by overseeing workshops that hosted 15 professional luncheons and meetings with corporate sponsors
? Created a social media marketing campaign to expand the number of followers by creating and rebranding different social media platforms that increased followers by 65% by distributing relevant and fresh content that aligned more with what viewers wanted to see and engage in
Peer Counselor, KeyBank Business Leadership Program Boulder, CO | February 2018 � July 2018
? Organized and managed the relationship of 10 corporate professionals, who serve as key note speakers throughout the program, by coordinating communications and executing logistics
? Lead a group of high school students through a professional case competition by coaching on analyzing information, investing new and innovative solutions, public speaking and setting expectations for college
HONORS AND AWARDS:
? Casey Feldman Foundation Scholarship and Award winner
? First Generation Scholars Program at the University of Colorado at Boulder
? GO Scholars at the University of Colorado at Boulder
? Diverse Scholars Program at the Leeds School of Business
? Young Alumni Mentors Program
SKILLS AND ADDITIONAL INFORMATION:
? Proficient in Microsoft Dynamics CRM and Salesforce
? Proficient in Google Analytics
? Proficient in Adobe Creative Suite
? Advanced in Microsoft Word, Excel and PowerPoint
? Experienced in optimizing social media platforms for organizations including Facebook, LinkedIn, Twitter and Instagram
Kylie Michelle Davis
Kylie.D------------ |------------ | ------------/in/kyliedavis908
EDUCATION:
University of Colorado Boulder � Leeds School of Business May 2021
Bachelor of Science in Business Administration with an emphasis in Marketing Bachelor of Arts in Sociology
WORK EXPERIENCE:
Ad Sales Intern � Digital Planning, NBCUniversal New York, NY | June 2019 � August 2019
? Assisted the digital planning team in distributing and organizing screenshots for ad placements for digital and video displays on NBCUniversal�s news platforms (TODAY.com, NBCNews, CNBC, MSNBC) that were presented to clients
? Managed clients� discrepancy reports in a timely manner for campaigns that budget from $20K-$2M in order to track pacing and ensure the team was meeting goals
? Presented a team pitch to the Senior Executives about a potential business opportunity to expand NBCUniversal�s clientele.
Marketing Intern, Spectra Logic Corporation Boulder, CO | October 2018 � June 2019
? Collaborated with the marketing team in distributing and organizing promotional materials for different events hosted across the world that were hosted by the company
? Managed over 200 lead clients in order to create a system that supported and protected client�s information in order to maintain relationships by creating excel spreadsheets that houses vital information for easy access
Research Assistant, University of Colorado Boulder Marketing Department Boulder, CO | August 2018 � June 2019
? Coordinated general meetings on future and current research projects on a team of more than 4 PhD Candidates on a weekly basis in order to look at where the future of marketing is headed
? Edited existing and created questions that would help define macro and micro levels of wants and needs in a market based on spending behaviors that would help prove what gives individuals incentives to spend disposable income
? Gathered over 2,000 responses on research surveys and analyzed and categorized the responses in order for the PhD students I was working with to be able to utilize this information in their findings and presentation on consumer insights and ratings
LEADERSHIP AND ACTIVITES:
Mentor, Diverse Scholars Program Boulder, CO | July 2017 - Present
? Developing a mentoring relationship with incoming freshmen that are apart of first-generation student from diverse backgrounds by helping guide them through classes, how to network with recruiters, and adjusting to CU
? Created and maintain a inclusive environment for other mentors and mentees
? Assisting a freshmen mentee on how to apply to scholarships by proof-reading and giving constructive feedback on their resume, cover letter, and essays
? Tutoring students in the subjects of statistics, business law and ethics, marketing, and organizational behavior
VP of Marketing, Multicultural Business Student Association Boulder, CO | July 2018 � Present
? Served as the public relations and marketing lead for the annual end of year banquet serving 100+ community members
? Ensured that over 20 peers had skills in professionalism by overseeing workshops that hosted 15 professional luncheons and meetings with corporate sponsors
? Created a social media marketing campaign to expand the number of followers by creating and rebranding different social media platforms that increased followers by 65% by distributing relevant and fresh content that aligned more with what viewers wanted to see and engage in
Peer Counselor, KeyBank Business Leadership Program Boulder, CO | February 2018 � July 2018
? Organized and managed the relationship of 10 corporate professionals, who serve as key note speakers throughout the program, by coordinating communications and executing logistics
? Lead a group of high school students through a professional case competition by coaching on analyzing information, investing new and innovative solutions, public speaking and setting expectations for college
HONORS AND AWARDS:
? Casey Feldman Foundation Scholarship and Award winner
? First Generation Scholars Program at the University of Colorado at Boulder
? GO Scholars at the University of Colorado at Boulder
? Diverse Scholars Program at the Leeds School of Business
? Young Alumni Mentors Program
SKILLS AND ADDITIONAL INFORMATION:
? Proficient in Microsoft Dynamics CRM and Salesforce
? Proficient in Google Analytics
? Proficient in Adobe Creative Suite
? Advanced in Microsoft Word, Excel and PowerPoint
? Experienced in optimizing social media platforms for organizations including Facebook, LinkedIn, Twitter and Instagram