KrishnaV_Resume
no image
KrishnaV_Resume

Krishna Vakil


OBJECTIVE

Applying psychology and marketing experience to create opportunities and upward career development

EDUCATION

Drexel University Philadelphia, PA
Bachelor of Scienc e in Psychology
Minor in Marketing

PROFESSIONAL EXPERIENCE

Yash Corporation Pittsburgh, PA
Sales and Marketing Specialist August 2018 to Present
� Create and execute marketing plans to increase hotel brand awareness and reach prospective customers
� Partner with internal teams such as Marketing, Sales, Finance, to execute company -wide promotions in line with sales
activities
� Responsible for i dentifying new customers and maximizing on the niche marketing segmen t
� Monitor marketing performance metrics t o forecast trends and develop strategies for future marketing initiatives
� Conduct market research on the hospitality industry to ensure the Marketing and Sales Team has current information on
latest trends and competition to create strategy to fit marketing needs.


Turn 5 Malvern, PA
Special E vent Coordinator April 2017 to September 2017
� Acted as a coordinator for one of Turn 5�s largest consumer events including 20+ vendors and 10 ,000+ peopl e
� Liaised with outside vendor s and agencies in order to organize custom booths, setup details, and menu
� Coordinated event logistics, including registration and attendee tracking
� Tracked and reported costs, sales, and inventory for AmericanMuscl e Mustang Car Show
� Optimized the event experience for attendees by ensuring all on -site specific challenges were handled sufficiently
� Supported accounts payable for event to ensure vendors received appropriate compensation


Gas n Go Pittsburgh, PA
Cashier June 2016 to September 2016
Processed monetary transactions and audited cash at the end of each shift
Organized promotional products to increase customer visibility
Authorized checks to vendors to replenish weekly inventory
Maintained cleanliness of the store to ensure customer satisfaction

PROJECT EXPERIENCE

Experimental Psychology Philadelphia, PA
Researcher January 2016 to March 2016
Collaborated with a group of 3 to analyze study methods of 15 students by evaluating retention rates
Created a test case utilizing concrete objects to create a performance indicator for participant retention rates
Perf ormed statistical analysis data by utilizing SPSS to determine the progress of the retention rate
Utilized IBM SPSS and Microsoft Excel to perform statistical analysis and acquire data driven results
Authored a journal article to summarize outc ome and detail research from experiment

SKILLS

Windows/Mac OS, Microsoft Office (Word, PowerPoint, Publisher, Excel, OneNote), Prezi, IBM SPSS, SAP Lumira, GSuite
Canva , Tableau
Languages: Fluent in Gujarati , Conversational in Hindi