Kerry-Ann Forbes Resume
EXPERIENCE
MUSSONS JAMAICA LTD, JAMAICA
VAN SALES MANAGER
APRIL-SEPTEMBER 2018
Managed a 15-person sales team which successfully penetrated the market and increase the customer base. Restructure the division and improved and streamline operations increasing sales revenue by 35% and profits increased by 25% after continuous losses. Planning individual goals to achieve pre-set targets within time, quality and cost parameters. Drive sales initiatives and achieve desired targets with overall responsibility. Manage, plan and implement the activities of sales and marketing, formulating and implementing marketing initiatives, adjusting prices to make them more competitive and qualifying the sales force through ongoing training and coaching.
PHILIP MORRIS INTERNATIONAL, JAMAICA
KEY ACCOUNT EXECUTIVE
OCTOBER 2015- APRIL 2018
Managed a 15-person sales team and developed together with them, business relationships with key customers and implemented point of sale strategies to increase product turnover. Developed ongoing brand campaigns for point of sales that resulted in increase in sales by an average 15% year over year. Coordinate the execution of the marketing strategy in the different distribution channels and coordinated new promotional campaigns to increase brand awareness through planning and implementation of in-store events and promotions. Implemented activities in the distribution channels and evaluating trade promotion levels to achieve maximum returns. Promoted and marketed products to build market share and elevate the brand . Used visual marketing techniques and POP placement to create eye-catching displays. Building and strengthening relationships with key accounts.
DIAGEO (RED STRIPE), JAMAICA
FINANCIAL/COMMERCIAL ANALYST
FEBRUARY 2015- OCTOBER 2015
Identified trends and best practices to enhance the company’s ability to make sound business judgements to continue their aggressive growth and profitability. Conduct market intelligence surveys and analysis. Drive informed decision-making and support commercial initiatives through sound financial reporting and analysis. Manage budgets and deliver accurate, timely & appropriate financial analysis.
NCB REMITTANCE SERVICES, JAMAICA
BUSINESS ANALYST
OCTOBER 2007- APRIL 2014
Prepare annual and mid-year budgets for Jamaica and UK subsidiary. Prepare and analyze monthly variance and performance reports of the subsidiary. Support managing director in business development activities and worked closely with marketing and communication division to develop effective strategies to grow the business.
EDUCATION
MANHATTANVILLE COLLEGE, NEW YORK, MASTERS MARKETING COMMUNICATION MANAGEMENT- MAY 2020
GPA 4.0
MONA SCHOOL OF BUSINESS- UNIVERSITY OF THE WEST INDIES, JAMAICA, MBA INTERNATIONAL BUSINESS- OCTOBER 2011
UNIVERSITY OF THE WEST INDIES, JAMAICA,
BSC INTERNATIONAL RELATIONS (HONS.)- OCTOBER 2006
CORNELL UNIVERSITY ONLINE
CERTIFICATE DIGITAL MARKETING- MAY 2020
CORNELL UNIVERSITY ONLINE
CERTIFICATE DATA DRIVEN MARKETING -SEPTEMBER 2019
HARVARD BUSINESS SCHOOL ONLINE
CERTIFICATE BUSINESS ANALYTICS - JULY 2019
GOOGLE ANALYTICS ACADEMY
CERTIFICATE OF COMPLETION:
- GOOGLE ADS SEARCH
- GOOGLE ADS FUNDAMENTALS
- ADVANCED GOOGLE ANALYTICS
- GOOGLE ANALYTICS FOR BEGINNERS
EXPERIENCE
MUSSONS JAMAICA LTD, JAMAICA
VAN SALES MANAGER
APRIL-SEPTEMBER 2018
Managed a 15-person sales team which successfully penetrated the market and increase the customer base. Restructure the division and improved and streamline operations increasing sales revenue by 35% and profits increased by 25% after continuous losses. Planning individual goals to achieve pre-set targets within time, quality and cost parameters. Drive sales initiatives and achieve desired targets with overall responsibility. Manage, plan and implement the activities of sales and marketing, formulating and implementing marketing initiatives, adjusting prices to make them more competitive and qualifying the sales force through ongoing training and coaching.
PHILIP MORRIS INTERNATIONAL, JAMAICA
KEY ACCOUNT EXECUTIVE
OCTOBER 2015- APRIL 2018
Managed a 15-person sales team and developed together with them, business relationships with key customers and implemented point of sale strategies to increase product turnover. Developed ongoing brand campaigns for point of sales that resulted in increase in sales by an average 15% year over year. Coordinate the execution of the marketing strategy in the different distribution channels and coordinated new promotional campaigns to increase brand awareness through planning and implementation of in-store events and promotions. Implemented activities in the distribution channels and evaluating trade promotion levels to achieve maximum returns. Promoted and marketed products to build market share and elevate the brand . Used visual marketing techniques and POP placement to create eye-catching displays. Building and strengthening relationships with key accounts.
DIAGEO (RED STRIPE), JAMAICA
FINANCIAL/COMMERCIAL ANALYST
FEBRUARY 2015- OCTOBER 2015
Identified trends and best practices to enhance the company’s ability to make sound business judgements to continue their aggressive growth and profitability. Conduct market intelligence surveys and analysis. Drive informed decision-making and support commercial initiatives through sound financial reporting and analysis. Manage budgets and deliver accurate, timely & appropriate financial analysis.
NCB REMITTANCE SERVICES, JAMAICA
BUSINESS ANALYST
OCTOBER 2007- APRIL 2014
Prepare annual and mid-year budgets for Jamaica and UK subsidiary. Prepare and analyze monthly variance and performance reports of the subsidiary. Support managing director in business development activities and worked closely with marketing and communication division to develop effective strategies to grow the business.
EDUCATION
MANHATTANVILLE COLLEGE, NEW YORK, MASTERS MARKETING COMMUNICATION MANAGEMENT- MAY 2020
GPA 4.0
MONA SCHOOL OF BUSINESS- UNIVERSITY OF THE WEST INDIES, JAMAICA, MBA INTERNATIONAL BUSINESS- OCTOBER 2011
UNIVERSITY OF THE WEST INDIES, JAMAICA,
BSC INTERNATIONAL RELATIONS (HONS.)- OCTOBER 2006
CORNELL UNIVERSITY ONLINE
CERTIFICATE DIGITAL MARKETING- MAY 2020
CORNELL UNIVERSITY ONLINE
CERTIFICATE DATA DRIVEN MARKETING -SEPTEMBER 2019
HARVARD BUSINESS SCHOOL ONLINE
CERTIFICATE BUSINESS ANALYTICS - JULY 2019
GOOGLE ANALYTICS ACADEMY
CERTIFICATE OF COMPLETION:
- GOOGLE ADS SEARCH
- GOOGLE ADS FUNDAMENTALS
- ADVANCED GOOGLE ANALYTICS
- GOOGLE ANALYTICS FOR BEGINNERS