Kaelyn Lee Resume
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Kaelyn Lee Resume

EDUCATION
University of California, Berkeley Berkeley, CA
Undergraduate Economics Expected May 2022


PROFESSIONAL EXPERIENCE
Amigo Berkeley, CA
Campus Ambassador Dec 2020-Present
• Developed and executed both in-person and digital marketing strategies to promote Amigo in its launching process
• Generated content for various social media platforms such as Instagram and TikTok twice a week to increase student app engagement

Toycycle Oakland, CA
Research and Marketing Intern | Past: Communications Associate Oct 2019-August 2020
• Implemented cross-channel sales strategies and campaigns on a weekly basis by researching 500+ consignment stores and daycare centers, contacting 20+ websites and blogs, and monitoring “Help a Reporter Out” inquiries 25+ times
• Refined viable information from the democratized investment process platform “AngelList” by identifying 100+ potential impact investors and family funding companies on a weekly basis in order to obtain financial backing

Evolvez Berkeley, CA
The Economist College Ambassador Feb 2019-July 2019
• Generated 20+ subscriptions for the Economist through organization presentations and social media advertisements
• Researched and compared the Economist to other news sources to effectively pitch its journalism style as beneficial and unique
• Targeted outreach to various groups within university student-body in order to become the primary source for the Economist content deals

Amazon Locker at UC Berkeley Berkeley, CA
Social Media Manager and Core Campus Associate Nov 2018 - Present
• Encouraged customer engagement on social media by providing updates on new company promotions at the locker location
• Collaborated with company employees to efficiently deliver packages in under 10 seconds for daily operations
• Assisted an average of 500+ customers daily to ensure smooth collection/return of company products by communicating and responding to any concerns

CAMPUS INVOLVEMENT AND VOLUNTEER WORK
Cases over Coffee at Berkeley Berkeley, CA
Director of Recruitment August 2019-Present
• Established and implemented the recruitment process for the first established cohort of the Cases over Coffee chapter at Berkeley
• Managed general member activity by updating weekly attendance for accountability and organizing socials for new member integration
• Evaluated candidate acquisition strategy; designed and documented marketing materials, recruitment timeline, and email communication ensuring a standardized scalable and holistic recruitment process for future semesters

Business Careers in Entertainment Club Berkeley, CA
Executive Advisor | Past: VP of Operations/ General Membership Director Jan 2018–Present
• Organized outreach and marketing assignments to host two club-wide networking events with 155+ students in attendance for each
• Restructured General Membership by changing meetings from biweekly to weekly and organizing project groups by industry interest in order to generate efficiency in meeting minutes, intrinsic motivation among members, and club wide inclusivity
• Executed a marketing campaign to promote TikTok brand awareness and presented it to an audience of 70+ students

Cal Against Cancer Berkeley, CA President | Past: Vice President and Fundraising Committee Board Member Aug 2018- Present
• Reorganized club logistics to improve member retention and local impact by implementing more educational outreach and volunteer opportunities, actualized by participation in annual events
• Operated the fundraising committee through collaboration with local businesses and development of new ideas to increase revenue by 400% with all contributions funding cancer research

OTHER INFORMATION
Training: Digital marketing, Excel
Skills: Microsoft Office, Google Suite, Social Media (Facebook, Instagram, Twitter, Snapchat, TikTok), Spanish
Accomplishments: Girl Scout Gold Award Project, Silver Award Project, Bronze Award Project
Interests: Volunteering, Volleyball, Basketball, Singing, Baking, Earring-making, Casual Photography, Thrifting, Gym Workouts