Jeannine Breshears
SUMMARY OF QUALIFICATIONS
AREAS OF EXPERTISE: Performance-driven destination management professional with leadership and program management. Skills include: supervision and team development; budgeting and fiscal planning; contract management; strategic planning; vendor and business relationships; industry networking; marketing and advertising; brand awareness; communications; market and research trends; creative ideation and direction; hospitality and tourism; sales and promotional activities; event development; and Microsoft Office Suite
PERSONAL STRENGTHS: Management, organizational, and communication skills; collaborative; goal-oriented; servant leader; self-motivated; innovative; customer service; and professional attitude
PROFESSIONAL EXPERIENCE
Clackamas County Tourism & Cultural Affairs – Oregon City, OR (10/2003 – 5/2020)
Deputy Director/Marketing Programs Manager/Tourism Marketing Supervisor (2/2009 – 5/2020)
Responsible for the marketing, communications, and brand recognition of Clackamas County as a visitor destination.
• ADMINISTRATION/OPERATIONS: Assist in department programs and operations, including large budget development, administration, management, and board of director relations. Administer and manage contracts, requests for proposals (RFP), and vendors, including $1 million annual marketing agency of record, $75,000 annual SEO/SEM agency, $50,000 annual PR agency, website developer, CRM/CMS, $20,000 annual inquiry fulfillment, in-country representatives, and strategic development plans.
• STAFF SUPERVISION: Oversee a nine-member marketing and communications team, ensuring accountability and quality. Recruit, hire, supervise marketing staff, and promote cooperative team efforts among marketing division staff and all department divisions.
• STRATEGIC PLANNING: Create, implement, and coordinate tourism marketing and communication strategies and budget with research and market trend analysis, assisting in the development of the annual business plan while incorporating sustainable tourism priorities.
• BRAND MANAGEMENT: Lead and collaborate with marketing team and marketing agency to create brand style, assuring integrity of the brand quality and promise.
• INTEGRATED MARKETING: Manage staff across multiple disciplines, coordinating alongside contract vendors (e.g. marketing agency, PR agency, and SEO/SEM agency), to execute the development of unified brand awareness, advertising programs, niche marketing, and communications, intended to reinforce each other.
• ADVERTISING & MARKETING: Manage the marketing agency contract execution of the advertising program (including print, digital, out of home, broadcast). Direct the cooperative advertising program to support and enhance the efforts of local businesses. Lead and implement award-winning marketing campaigns and print collateral. Manage the design, development, and distribution of the marketing and sales materials.
• COMMUNICATIONS: Manage the work of the communications, content, and digital technology teams, including media relations, social media platforms, and content-driven website. Supervise and direct the collection and delivery of marketing and communication assets (e.g. content, photos, videos, and database).
• REGIONAL COLLABORATIONS: Manage and leverage participation in three regions of the Travel Oregon Regional Cooperative Tourism Program, ensuring compliance to the guidelines, budget, and reporting.
• PARTNERSHIPS: Develop and oversee effective working relationships, technical assistance, and partnerships with businesses. Represent the department at industry organizations that provide opportunities for networking and cooperative projects. Present to organizations, boards, and the public.
Tourism Marketing Coordinator (10/2003 – 1/2009)
• Manage work of marketing agency in development and distribution of printed promotional materials, direct mail advertisings, advertising and campaign promotions, audio driving tour CDs, monthly e-newsletter, and website upgrade.
• Coordinate destination sales at trade shows and sales mission, and service and support lead generations.
• Develop grant assistance programs, management plan and designation applications, and oversee research study programs.
Breshears & Associates – Oregon City
Marketing, Special Events, Promotions & Public Relations Consultant (9/1992 – 9/2003)
Contract work in tourism and hospitality while serving primary role of stay-at-home mom.
• Oregon Wine Marketing Coalition (1995-2003) – Serve as executive director and event manager, responsible for the management of the organization and out-of-state marketing strategy for the Oregon wine industry. Execute event planning, including more than 30 wine and food tasting events across 20 major U.S. markets.
• Travel Oregon (1992-2003) – Assist productions of various travel planners, tour directories, and publications. Develop international tourism research tours and projects.
• Salem Convention & Visitors Association (2003) – Develop the membership listings directory for the annual Salem Area Visitors Guide.
• Sunstone Marketing (1996) – Assist the development of the media calendar, Lincoln City familiarization tour promotions, and media list for the Journey Through Time tour.
• Wheeler County and the City of Fossil (1995) – Produce the city and county tourism marketing brochure.
• Clatsop County Economic Development Council (1992-1996) – Coordinate two pilot Ecotours, including development of strategic plan and marketing brochures.
• Portland/Oregon Visitors Association (1992-1993) – Provide sales and lead support at trade shows, host the Canadian travel writer familiarization tour, and produce the Oregon Canadian Currency Exchange Handbook.
Portland/Oregon Visitors Association – Portland, OR
Manager - Tourism Development (1/1986 – 8/1992)
Responsible for the marketing, promotion and sales of Portland and Oregon as a tour destination to domestic and Canadian travel trade and media.
• Attend travel trade shows, organize sales missions, execute research familiarization tours, and special events.
• Support public relations and media services.
PERSONAL
EDUCATION: B.S. Leisure Studies & Services with an emphasis in Tourism Marketing/Private and Commercial Recreation; University of Oregon – 1985
AWARDS: Governor’s Tourism Award: Oregon Governor’s Conference on Tourism – 1991
MEMBERSHIPS/TRAININGS:
• Willamette Valley Visitors Association Board Member (Treasurer, Marketing co-chair) – 2009-2020
• Clackamas County Leadership Academy, Certificate of Diploma – 2013
ACTIVITIES:
• St. Philip Benizi, Helping Hands Program Coordinator; Parish Council Member – 2012-2020
• Oregon City Soccer Association, Referee Coordinator; Board Member – 2007-2012
SUMMARY OF QUALIFICATIONS
AREAS OF EXPERTISE: Performance-driven destination management professional with leadership and program management. Skills include: supervision and team development; budgeting and fiscal planning; contract management; strategic planning; vendor and business relationships; industry networking; marketing and advertising; brand awareness; communications; market and research trends; creative ideation and direction; hospitality and tourism; sales and promotional activities; event development; and Microsoft Office Suite
PERSONAL STRENGTHS: Management, organizational, and communication skills; collaborative; goal-oriented; servant leader; self-motivated; innovative; customer service; and professional attitude
PROFESSIONAL EXPERIENCE
Clackamas County Tourism & Cultural Affairs – Oregon City, OR (10/2003 – 5/2020)
Deputy Director/Marketing Programs Manager/Tourism Marketing Supervisor (2/2009 – 5/2020)
Responsible for the marketing, communications, and brand recognition of Clackamas County as a visitor destination.
• ADMINISTRATION/OPERATIONS: Assist in department programs and operations, including large budget development, administration, management, and board of director relations. Administer and manage contracts, requests for proposals (RFP), and vendors, including $1 million annual marketing agency of record, $75,000 annual SEO/SEM agency, $50,000 annual PR agency, website developer, CRM/CMS, $20,000 annual inquiry fulfillment, in-country representatives, and strategic development plans.
• STAFF SUPERVISION: Oversee a nine-member marketing and communications team, ensuring accountability and quality. Recruit, hire, supervise marketing staff, and promote cooperative team efforts among marketing division staff and all department divisions.
• STRATEGIC PLANNING: Create, implement, and coordinate tourism marketing and communication strategies and budget with research and market trend analysis, assisting in the development of the annual business plan while incorporating sustainable tourism priorities.
• BRAND MANAGEMENT: Lead and collaborate with marketing team and marketing agency to create brand style, assuring integrity of the brand quality and promise.
• INTEGRATED MARKETING: Manage staff across multiple disciplines, coordinating alongside contract vendors (e.g. marketing agency, PR agency, and SEO/SEM agency), to execute the development of unified brand awareness, advertising programs, niche marketing, and communications, intended to reinforce each other.
• ADVERTISING & MARKETING: Manage the marketing agency contract execution of the advertising program (including print, digital, out of home, broadcast). Direct the cooperative advertising program to support and enhance the efforts of local businesses. Lead and implement award-winning marketing campaigns and print collateral. Manage the design, development, and distribution of the marketing and sales materials.
• COMMUNICATIONS: Manage the work of the communications, content, and digital technology teams, including media relations, social media platforms, and content-driven website. Supervise and direct the collection and delivery of marketing and communication assets (e.g. content, photos, videos, and database).
• REGIONAL COLLABORATIONS: Manage and leverage participation in three regions of the Travel Oregon Regional Cooperative Tourism Program, ensuring compliance to the guidelines, budget, and reporting.
• PARTNERSHIPS: Develop and oversee effective working relationships, technical assistance, and partnerships with businesses. Represent the department at industry organizations that provide opportunities for networking and cooperative projects. Present to organizations, boards, and the public.
Tourism Marketing Coordinator (10/2003 – 1/2009)
• Manage work of marketing agency in development and distribution of printed promotional materials, direct mail advertisings, advertising and campaign promotions, audio driving tour CDs, monthly e-newsletter, and website upgrade.
• Coordinate destination sales at trade shows and sales mission, and service and support lead generations.
• Develop grant assistance programs, management plan and designation applications, and oversee research study programs.
Breshears & Associates – Oregon City
Marketing, Special Events, Promotions & Public Relations Consultant (9/1992 – 9/2003)
Contract work in tourism and hospitality while serving primary role of stay-at-home mom.
• Oregon Wine Marketing Coalition (1995-2003) – Serve as executive director and event manager, responsible for the management of the organization and out-of-state marketing strategy for the Oregon wine industry. Execute event planning, including more than 30 wine and food tasting events across 20 major U.S. markets.
• Travel Oregon (1992-2003) – Assist productions of various travel planners, tour directories, and publications. Develop international tourism research tours and projects.
• Salem Convention & Visitors Association (2003) – Develop the membership listings directory for the annual Salem Area Visitors Guide.
• Sunstone Marketing (1996) – Assist the development of the media calendar, Lincoln City familiarization tour promotions, and media list for the Journey Through Time tour.
• Wheeler County and the City of Fossil (1995) – Produce the city and county tourism marketing brochure.
• Clatsop County Economic Development Council (1992-1996) – Coordinate two pilot Ecotours, including development of strategic plan and marketing brochures.
• Portland/Oregon Visitors Association (1992-1993) – Provide sales and lead support at trade shows, host the Canadian travel writer familiarization tour, and produce the Oregon Canadian Currency Exchange Handbook.
Portland/Oregon Visitors Association – Portland, OR
Manager - Tourism Development (1/1986 – 8/1992)
Responsible for the marketing, promotion and sales of Portland and Oregon as a tour destination to domestic and Canadian travel trade and media.
• Attend travel trade shows, organize sales missions, execute research familiarization tours, and special events.
• Support public relations and media services.
PERSONAL
EDUCATION: B.S. Leisure Studies & Services with an emphasis in Tourism Marketing/Private and Commercial Recreation; University of Oregon – 1985
AWARDS: Governor’s Tourism Award: Oregon Governor’s Conference on Tourism – 1991
MEMBERSHIPS/TRAININGS:
• Willamette Valley Visitors Association Board Member (Treasurer, Marketing co-chair) – 2009-2020
• Clackamas County Leadership Academy, Certificate of Diploma – 2013
ACTIVITIES:
• St. Philip Benizi, Helping Hands Program Coordinator; Parish Council Member – 2012-2020
• Oregon City Soccer Association, Referee Coordinator; Board Member – 2007-2012