Intrinsically Self Motivated Graduate
ALLISON B. ACUNA
Pittsburgh, PA
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SUMMARY:
Self-starter, inquisitive, with unparalleled work ethic. Continuously demonstrate a positive attitude while utilizing strong leadership characteristics and effectively communicating with both peers and customers. Adept at working with an internal team to support both established and emerging sales strategies and techniques. Level headed, calm and tactful while providing customer service support.
EXPERIENCE:
Marketing Consultant � Sinclair Broadcast Group (FOX 53) May 2019 � present
? Conduct Outside sales in the entire Greater Pittsburgh region
? Actively prospects and cold calls potential clients to offer advertising services
? Problem solve with new and existing local business clients to help with their marketing campaigns
? Demonstrated ability to gain customer trust and provide exceptional follow-up, leading to increased (and repeat) sales and referral business.
? Prepare promotional plans, sales literature, media kits, and sales contracts
Sales/Marketing Intern � Sinclair Broadcast Group (FOX 53) Dec 2018 � Jan 2019
? Shadowed with sales manager and team, production, marketing research, HR, and traffic departments
? Certified in OTT Compulse involving Digital and Streaming services
? Developed marketing presentations involving Media Audit, Kantar Media, and other marketing research and demographic online systems
? Dedicated over 120 hours 30+hrs/week and also achieving 3 credit hours towards Eberly College Business Honors Program
Sales Account Representative � Uline, Inc. May 2018 � Aug 2018
? Conducted Outside sales in the entire Greater Pittsburgh region
? Performed Business-to-Business, cold calls and calls with my bosses over a course of 4 months
? Performed 10 sales calls per day and sold over 36,000 offered products using strategic selling techniques
Digital Marketing Specialist -- Eberly College of Business, IUP Aug 2017 � Jan 2017
? Received guidance and coaching from senior leaders of MASSolutions
? Developed creative content and promotions targeting current students, prospective students and alumni throughout Pittsburgh region
? Implemented Digital Marketing tactics to reach and influence key target audiences with creative content using Hootsuite
EDUCATION:
Bachelor of Science in Marketing, Indiana University of Pennsylvania (IUP), Indiana, PA
SUMMA or MAGNA CUM LAUDE, GPA 3.79 / 4.00
Additional Education: Compulse OTT 2.0 Data Certification
Compulse OTT Certification Training
RECOGNITION: Deans List
PSAC Scholar Athlete
ALLISON B. ACUNA
Pittsburgh, PA
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SUMMARY:
Self-starter, inquisitive, with unparalleled work ethic. Continuously demonstrate a positive attitude while utilizing strong leadership characteristics and effectively communicating with both peers and customers. Adept at working with an internal team to support both established and emerging sales strategies and techniques. Level headed, calm and tactful while providing customer service support.
EXPERIENCE:
Marketing Consultant � Sinclair Broadcast Group (FOX 53) May 2019 � present
? Conduct Outside sales in the entire Greater Pittsburgh region
? Actively prospects and cold calls potential clients to offer advertising services
? Problem solve with new and existing local business clients to help with their marketing campaigns
? Demonstrated ability to gain customer trust and provide exceptional follow-up, leading to increased (and repeat) sales and referral business.
? Prepare promotional plans, sales literature, media kits, and sales contracts
Sales/Marketing Intern � Sinclair Broadcast Group (FOX 53) Dec 2018 � Jan 2019
? Shadowed with sales manager and team, production, marketing research, HR, and traffic departments
? Certified in OTT Compulse involving Digital and Streaming services
? Developed marketing presentations involving Media Audit, Kantar Media, and other marketing research and demographic online systems
? Dedicated over 120 hours 30+hrs/week and also achieving 3 credit hours towards Eberly College Business Honors Program
Sales Account Representative � Uline, Inc. May 2018 � Aug 2018
? Conducted Outside sales in the entire Greater Pittsburgh region
? Performed Business-to-Business, cold calls and calls with my bosses over a course of 4 months
? Performed 10 sales calls per day and sold over 36,000 offered products using strategic selling techniques
Digital Marketing Specialist -- Eberly College of Business, IUP Aug 2017 � Jan 2017
? Received guidance and coaching from senior leaders of MASSolutions
? Developed creative content and promotions targeting current students, prospective students and alumni throughout Pittsburgh region
? Implemented Digital Marketing tactics to reach and influence key target audiences with creative content using Hootsuite
EDUCATION:
Bachelor of Science in Marketing, Indiana University of Pennsylvania (IUP), Indiana, PA
SUMMA or MAGNA CUM LAUDE, GPA 3.79 / 4.00
Additional Education: Compulse OTT 2.0 Data Certification
Compulse OTT Certification Training
RECOGNITION: Deans List
PSAC Scholar Athlete