Hannah Resume
HANNAH CHEWNING
Lynchburg, Virginia •------------ • ------------
EDUCATION
M.B.A in Business Administration | Liberty University | Lynchburg, VA | May 2021
B.S. in Integrated Communications | Liberty University | Lynchburg, VA | May 2019
• Minor: Business
• Activities: Alpha Lambda Delta Honor Society & The National Society of Collegiate Scholars
SKILLS
• Promotional planning, forecasting, budget management, script writing, intern management, Adobe Photoshop, Microsoft Office Suite, social media, digital, and email marketing, Click Effects
WORK EXPERIENCE
FAN EXPERIENCE AND PROMOTIONS GRADUATE ASSISTANT | Liberty Athletics | May 2019 – Present
• Directly oversee the marketing efforts and manage a budget for the Liberty Flames Kids Club, Softball, Women’s Soccer, Women’s Lacrosse, and Swim and Dive
• Oversee all brand concepts and designs for advertising, promotional items, and marketing initiatives for the Flames Kids Club & various NCAA sports
• Create and coordinate event/game promotions, recognitions, scripts, timing sheets, and video board elements
• Lead on-court and on-field promotions for football, softball, and men’s and women’s basketball
• Manage the Kids Zone of Flames Fan Fest for all home football games which included setting up Inflatables and giveaway tables, directing all interns, and promoting and selling Kids Club memberships
• Coordinated tabling at community events to increase the number of Kids Club members, sent weekly e-mails to communicate with parents to promote upcoming events, and managed the Facebook page for the Flames Kids Club
• Supervise the internship program that consists of a Lead Marketing Coordinator, 10 marketing coordinators, and 10 street team members
• Directly work with SIDs to have information and graphics posted on social media to promote upcoming athletic events and promotions
• Organized and put together top stories and information into a Flames Insider Newsletter that was distributed to 4,000+ Liberty fans on a weekly basis
• Increased Flames Kids Club membership for the 2019-20 season by 17% and increased revenue by 21%
LEAD MARKETING COORDINATOR | Liberty Athletics | May 2018 – May 2019
• Directly oversaw the marketing efforts for Women’s Soccer, Women’s Lacrosse, and Swim and Dive
• Supervised the student internship program which consisted of eight marketing coordinators and eight Flames Street Team members
• Successfully ran and coordinated music, PA announcers, video board, and other interns for the CCSA Swimming and Diving Championship
• Wrote scripts and timing sheets for band, cheer, promotions, video board operators, music operators, and PA announcers
• Managed all on-court promotions, recognitions, and the concourse activities for Men’s and Women’s Basketball
• Assisted with managing PA announcers, coordinating music, video board elements, cheer squad, band, and other marketing interns to direct the flow of game and promotions for all NCAA sports
• Successfully maintained a community events calendar to promote Liberty Athletics at over 100 community and athletic events through on-campus communication, game material distribution, and the utilization of student and fan relationships
• PA announced at the 2019 CCSA Championships, Women’s Lacrosse, and Swim and Dive meets
• Created designs for T-shirts and other promotional items for giveaways at athletic events to attract fans to attend the game
• Increased followers on the Liberty Lacrosse Instagram and Twitter pages by 15% for the 2019 season
• Worked on photoshop and other adobe suite apps to create graphics for print and digital media to post on social media outlets
FAN EXPERIENCE AND PROMOTIONS INTERN | Liberty Athletics | January 2018 – May 2018
• Distributed flyers and other promotional materials around campus to promote upcoming athletic events
• Wrote scripts, timing sheets, production sheets, and organized, coordinated, and promoted a student promotion for a Softball game against Virginia Tech that broke the attendance record in the stadium
• Promoted marketing materials and interacted with fans through promotional tables and activities at university athletic events
• Worked in a team of 15+ interns executing creativity and exerting leadership skills by implementing my ideas into game-day promotions
HANNAH CHEWNING
Lynchburg, Virginia •------------ • ------------
EDUCATION
M.B.A in Business Administration | Liberty University | Lynchburg, VA | May 2021
B.S. in Integrated Communications | Liberty University | Lynchburg, VA | May 2019
• Minor: Business
• Activities: Alpha Lambda Delta Honor Society & The National Society of Collegiate Scholars
SKILLS
• Promotional planning, forecasting, budget management, script writing, intern management, Adobe Photoshop, Microsoft Office Suite, social media, digital, and email marketing, Click Effects
WORK EXPERIENCE
FAN EXPERIENCE AND PROMOTIONS GRADUATE ASSISTANT | Liberty Athletics | May 2019 – Present
• Directly oversee the marketing efforts and manage a budget for the Liberty Flames Kids Club, Softball, Women’s Soccer, Women’s Lacrosse, and Swim and Dive
• Oversee all brand concepts and designs for advertising, promotional items, and marketing initiatives for the Flames Kids Club & various NCAA sports
• Create and coordinate event/game promotions, recognitions, scripts, timing sheets, and video board elements
• Lead on-court and on-field promotions for football, softball, and men’s and women’s basketball
• Manage the Kids Zone of Flames Fan Fest for all home football games which included setting up Inflatables and giveaway tables, directing all interns, and promoting and selling Kids Club memberships
• Coordinated tabling at community events to increase the number of Kids Club members, sent weekly e-mails to communicate with parents to promote upcoming events, and managed the Facebook page for the Flames Kids Club
• Supervise the internship program that consists of a Lead Marketing Coordinator, 10 marketing coordinators, and 10 street team members
• Directly work with SIDs to have information and graphics posted on social media to promote upcoming athletic events and promotions
• Organized and put together top stories and information into a Flames Insider Newsletter that was distributed to 4,000+ Liberty fans on a weekly basis
• Increased Flames Kids Club membership for the 2019-20 season by 17% and increased revenue by 21%
LEAD MARKETING COORDINATOR | Liberty Athletics | May 2018 – May 2019
• Directly oversaw the marketing efforts for Women’s Soccer, Women’s Lacrosse, and Swim and Dive
• Supervised the student internship program which consisted of eight marketing coordinators and eight Flames Street Team members
• Successfully ran and coordinated music, PA announcers, video board, and other interns for the CCSA Swimming and Diving Championship
• Wrote scripts and timing sheets for band, cheer, promotions, video board operators, music operators, and PA announcers
• Managed all on-court promotions, recognitions, and the concourse activities for Men’s and Women’s Basketball
• Assisted with managing PA announcers, coordinating music, video board elements, cheer squad, band, and other marketing interns to direct the flow of game and promotions for all NCAA sports
• Successfully maintained a community events calendar to promote Liberty Athletics at over 100 community and athletic events through on-campus communication, game material distribution, and the utilization of student and fan relationships
• PA announced at the 2019 CCSA Championships, Women’s Lacrosse, and Swim and Dive meets
• Created designs for T-shirts and other promotional items for giveaways at athletic events to attract fans to attend the game
• Increased followers on the Liberty Lacrosse Instagram and Twitter pages by 15% for the 2019 season
• Worked on photoshop and other adobe suite apps to create graphics for print and digital media to post on social media outlets
FAN EXPERIENCE AND PROMOTIONS INTERN | Liberty Athletics | January 2018 – May 2018
• Distributed flyers and other promotional materials around campus to promote upcoming athletic events
• Wrote scripts, timing sheets, production sheets, and organized, coordinated, and promoted a student promotion for a Softball game against Virginia Tech that broke the attendance record in the stadium
• Promoted marketing materials and interacted with fans through promotional tables and activities at university athletic events
• Worked in a team of 15+ interns executing creativity and exerting leadership skills by implementing my ideas into game-day promotions