Goal-Oriented Business Admin Graduate with Digital Marketing Experience
EDUCATION
University of California, Irvine, The Paul Merage School of Business, Irvine, Ca December 2019
Bachelor of Arts in Business Administration, Emphasis in Marketing & Information Systems
GPA: 3.73; Dean’s List: Fall 2018, Winter 2019, Spring 2019, Fall 2019
Relevant Coursework: Business Intelligence for Analytical Decisions, Digital Strategies, Marketing on the Internet, Brand Management, Data Analytics & Design
RELEVANT EXPERIENCE
Special Education Paraeducator, Hayward, Ca December 2020-Present
Mt. Eden High School
Provide administrative support by maintaining and updating student databases, schedules, and IEP cases
Strengthen student performance in writing, grammar, math, and science proficiencies
Respond to parents, counselors, and departments to address concerns and queries in a timely manner
Business Intelligence Project, Irvine, Ca September 2019-December 2019
“Filtering Through Spam”: An Analysis of Spam Prevention for Advertising
Utilized WEKA, a machine learning software, with a team of five to synthesize data and determine which attributes in a Spambase Data Set lead to advertisement emails being classified as spam vs non-spam
Ran Naive-Bayes Cross-Validation with 10 folds followed by the creation of a decision tree model by testing through methods of cross-validation and percentage split for an accuracy rate of 92.3%
Analyzed false positives, or non-spam that was classified as spam, to derive conducive advertising specifications as well as text and symbol characteristics that would be filtered into spam
Digital Strategies Project, Irvine, Ca September 2019-December 2019
See Jane Go: An Analysis of a Female-Only Ride-Sharing App
Determined app deficiencies through secondary research with a team of five, and calculated a relaunching strategy by identifying pertinent customer traits and corresponding to cities with profitable market attributes
Applied quantitative and qualitative research methods to elect a specialized ride-sharing demographic and establish competitive promotional deals with local business partnerships in order to garner a hedonic base
Strategic Management Project, Irvine, Ca March 2019-June 2019
Company Partnership with Migraine Factor
Collaborated with a team of four to conduct primary research by creating online surveys to gather actionable insights about customer attributes and present strategic recommendations regarding market and industry disconnect, product demo, social media campaigns, and mock commercials to the startup’s CEO
Chosen by CEO to have components of product design used in current digital advertising material
Brand Management and Marketing Project, Irvine, Ca September 2018-December 2018 Company Partnership with Patagonia
Formulated earned media marketing strategies with a team of four to increase brand awareness and promotion through customer-maintained channels
Coordinated with the Vice President of Global Direct to Consumer to develop and propose infomercials and advertisements to leverage brand experience in the digital outdoor apparel community
Selected by the Vice President to have strategies displayed to Patagonia’s internal marketing sector due to strategies’ capacity for brand engagement through an authentic and resolute presence in the online landscape
Embedded English Tutor, Fremont, Ca August 2016-May 2018
Ohlone College
Edited and maintained academic documents, materials, and databases in a detailed and organized manner
Tracked student performance and curated customized lesson plans to strengthen writing proficiencies
SKILLS
Computer Microsoft Word, Excel, PowerPoint, Canva, Adobe InDesign and Spark, Familiar with SQL and WEKA
Language Advanced in English and Sinhalese, Proficient in Spanish
EDUCATION
University of California, Irvine, The Paul Merage School of Business, Irvine, Ca December 2019
Bachelor of Arts in Business Administration, Emphasis in Marketing & Information Systems
GPA: 3.73; Dean’s List: Fall 2018, Winter 2019, Spring 2019, Fall 2019
Relevant Coursework: Business Intelligence for Analytical Decisions, Digital Strategies, Marketing on the Internet, Brand Management, Data Analytics & Design
RELEVANT EXPERIENCE
Special Education Paraeducator, Hayward, Ca December 2020-Present
Mt. Eden High School
Provide administrative support by maintaining and updating student databases, schedules, and IEP cases
Strengthen student performance in writing, grammar, math, and science proficiencies
Respond to parents, counselors, and departments to address concerns and queries in a timely manner
Business Intelligence Project, Irvine, Ca September 2019-December 2019
“Filtering Through Spam”: An Analysis of Spam Prevention for Advertising
Utilized WEKA, a machine learning software, with a team of five to synthesize data and determine which attributes in a Spambase Data Set lead to advertisement emails being classified as spam vs non-spam
Ran Naive-Bayes Cross-Validation with 10 folds followed by the creation of a decision tree model by testing through methods of cross-validation and percentage split for an accuracy rate of 92.3%
Analyzed false positives, or non-spam that was classified as spam, to derive conducive advertising specifications as well as text and symbol characteristics that would be filtered into spam
Digital Strategies Project, Irvine, Ca September 2019-December 2019
See Jane Go: An Analysis of a Female-Only Ride-Sharing App
Determined app deficiencies through secondary research with a team of five, and calculated a relaunching strategy by identifying pertinent customer traits and corresponding to cities with profitable market attributes
Applied quantitative and qualitative research methods to elect a specialized ride-sharing demographic and establish competitive promotional deals with local business partnerships in order to garner a hedonic base
Strategic Management Project, Irvine, Ca March 2019-June 2019
Company Partnership with Migraine Factor
Collaborated with a team of four to conduct primary research by creating online surveys to gather actionable insights about customer attributes and present strategic recommendations regarding market and industry disconnect, product demo, social media campaigns, and mock commercials to the startup’s CEO
Chosen by CEO to have components of product design used in current digital advertising material
Brand Management and Marketing Project, Irvine, Ca September 2018-December 2018 Company Partnership with Patagonia
Formulated earned media marketing strategies with a team of four to increase brand awareness and promotion through customer-maintained channels
Coordinated with the Vice President of Global Direct to Consumer to develop and propose infomercials and advertisements to leverage brand experience in the digital outdoor apparel community
Selected by the Vice President to have strategies displayed to Patagonia’s internal marketing sector due to strategies’ capacity for brand engagement through an authentic and resolute presence in the online landscape
Embedded English Tutor, Fremont, Ca August 2016-May 2018
Ohlone College
Edited and maintained academic documents, materials, and databases in a detailed and organized manner
Tracked student performance and curated customized lesson plans to strengthen writing proficiencies
SKILLS
Computer Microsoft Word, Excel, PowerPoint, Canva, Adobe InDesign and Spark, Familiar with SQL and WEKA
Language Advanced in English and Sinhalese, Proficient in Spanish