Gillian Newman
SUMMARY
Multi-faceted creative and graphic designer with experience in branding, integrated marketing communications, concept development, and new-media production.
SKILLS
� Working knowledge of HTML/CSS
� Google Analytics/AdWords
� Adobe Creative Suite (Illustrator, Adobe, InDesign, Premiere, After Effects, Lightroom)
� Publication design
� Content development, Content Strategist
� Content Creation (copywriting and design) � Website design & management (wireframing, front-end content)
� Digital photography & Video Production
� Google Analytics
� Graphic design
� Email Marketing (template design, copywriting, list management, targeting)
EXPERIENCE
National Marketing & Content Manager
Denver, CO
The Phoenix 501(c)(3)/ Jun 2018 to Current
� Executed updated marketing plans to increase branding exposure, customer traffic and sales.
� Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and content databases to maximize outreach.
� Owned marketing campaigns from initial scope through execution and refinement.
� Strengthened program outreach by managing marketing communications, public relations to maximize branding initiatives.
� Designer for OOH and digital campaigns for fundraising and brand awareness with partnering organizations
� Copywriting for email campaigns, scripts, social campaigns, and small grants.
� Front end site management for nonprofit side as well as revenue generating side of organization. Wireframe design and front-end development.
� Management of national store and roll-out for rebranded for apparel. Apparel design. Event organization, marketing, and management.
� Managed all social platforms to create content consistent with branding guidelines for externally facing positioning efforts
Independent Contractor
Denver, CO
Kunicki Restoration, Beauty in the Grit Podcast/ Feb 2019 to Current
� Curated content for social media platforms, including Facebook and Instagram.
� Posted original content to Kunicki Restoration's website, updating pages to align with current branding strategies.
� Utilized editing and photography tools to enhance storytelling.
� Took and edited photos of finished restored pieces to market and publicize Kunicki Restoration.
� Monitored website and social media traffic.
� Created new and updated logos and conducted photoshoots.
� Maintained brand voice for small businesses and creators as well as provided consulting services.
� Manage and refined website front end for optimized workflow and reiteration of brand voice
Creative Marketing Associate
Davie, FL
71 Pounds Inc./ Jul 2017 to Jun 2018
� Built creative marketing department in start-up environment.
� Managed and updated website to maintain more cohesive and modern look and feel.
� Carried out email marketing campaigns about new services offered (B2B)
� Copy development for blog and testimonial recaps.
� Development and design of social media content, white papers, brochures, and other marketing collateral.
� Created email marketing materials for current and prospective customers with Adobe Creative Cloud and company's tailored CMS tool.
� Video filming and editing for promotional purposes.
EDUCATION AND TRAINING
Bachelor of Science: Advertising
Florida State University May 2017
Tallahassee, FL
� Minor in Entrepreneurship
� Summa cum laude graduate
� 3.94 GPA
� Dean's List Honoree all four years
Bachelor of Arts: Studio Art (Text +Media)
Florida State University May 2017
Tallahassee, FL
� Summa cum laude graduate
� 4.0 GPA
� Text +Media and Bookmaking Club Member
� Dean's List Honoree all four years
WEBSITES, PORTFOLIOS, PROFILES
------------
------------/in/gillianelyse
------------/interview/meet-gillian-newman-httpswww-gillianelyse-comdocuseries-2018-cap-hill/?fbclid=IwAR3yXQEpmaAklLKzQbxl7bFoTfShYjCmCUSLzk6K66VxOtwFJVCBz8JC0GI
SUMMARY
Multi-faceted creative and graphic designer with experience in branding, integrated marketing communications, concept development, and new-media production.
SKILLS
� Working knowledge of HTML/CSS
� Google Analytics/AdWords
� Adobe Creative Suite (Illustrator, Adobe, InDesign, Premiere, After Effects, Lightroom)
� Publication design
� Content development, Content Strategist
� Content Creation (copywriting and design) � Website design & management (wireframing, front-end content)
� Digital photography & Video Production
� Google Analytics
� Graphic design
� Email Marketing (template design, copywriting, list management, targeting)
EXPERIENCE
National Marketing & Content Manager
Denver, CO
The Phoenix 501(c)(3)/ Jun 2018 to Current
� Executed updated marketing plans to increase branding exposure, customer traffic and sales.
� Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and content databases to maximize outreach.
� Owned marketing campaigns from initial scope through execution and refinement.
� Strengthened program outreach by managing marketing communications, public relations to maximize branding initiatives.
� Designer for OOH and digital campaigns for fundraising and brand awareness with partnering organizations
� Copywriting for email campaigns, scripts, social campaigns, and small grants.
� Front end site management for nonprofit side as well as revenue generating side of organization. Wireframe design and front-end development.
� Management of national store and roll-out for rebranded for apparel. Apparel design. Event organization, marketing, and management.
� Managed all social platforms to create content consistent with branding guidelines for externally facing positioning efforts
Independent Contractor
Denver, CO
Kunicki Restoration, Beauty in the Grit Podcast/ Feb 2019 to Current
� Curated content for social media platforms, including Facebook and Instagram.
� Posted original content to Kunicki Restoration's website, updating pages to align with current branding strategies.
� Utilized editing and photography tools to enhance storytelling.
� Took and edited photos of finished restored pieces to market and publicize Kunicki Restoration.
� Monitored website and social media traffic.
� Created new and updated logos and conducted photoshoots.
� Maintained brand voice for small businesses and creators as well as provided consulting services.
� Manage and refined website front end for optimized workflow and reiteration of brand voice
Creative Marketing Associate
Davie, FL
71 Pounds Inc./ Jul 2017 to Jun 2018
� Built creative marketing department in start-up environment.
� Managed and updated website to maintain more cohesive and modern look and feel.
� Carried out email marketing campaigns about new services offered (B2B)
� Copy development for blog and testimonial recaps.
� Development and design of social media content, white papers, brochures, and other marketing collateral.
� Created email marketing materials for current and prospective customers with Adobe Creative Cloud and company's tailored CMS tool.
� Video filming and editing for promotional purposes.
EDUCATION AND TRAINING
Bachelor of Science: Advertising
Florida State University May 2017
Tallahassee, FL
� Minor in Entrepreneurship
� Summa cum laude graduate
� 3.94 GPA
� Dean's List Honoree all four years
Bachelor of Arts: Studio Art (Text +Media)
Florida State University May 2017
Tallahassee, FL
� Summa cum laude graduate
� 4.0 GPA
� Text +Media and Bookmaking Club Member
� Dean's List Honoree all four years
WEBSITES, PORTFOLIOS, PROFILES
------------
------------/in/gillianelyse
------------/interview/meet-gillian-newman-httpswww-gillianelyse-comdocuseries-2018-cap-hill/?fbclid=IwAR3yXQEpmaAklLKzQbxl7bFoTfShYjCmCUSLzk6K66VxOtwFJVCBz8JC0GI