Gillian Newman
Advertising
Location: Los Angeles, CA, USA
School: Florida State University
Major: Advertising

Gillian Newman

SUMMARY
Multi-faceted creative and graphic designer with experience in branding, integrated marketing communications, concept development, and new-media production.

SKILLS
• Working knowledge of HTML/CSS
• Google Analytics/AdWords
• Adobe Creative Suite (Illustrator, Adobe, InDesign, Premiere, After Effects, Lightroom)
• Publication design
• Content development, Content Strategist
• Content Creation (copywriting and design) • Website design & management (wireframing, front-end content)
• Digital photography & Video Production
• Google Analytics
• Graphic design
• Email Marketing (template design, copywriting, list management, targeting)

EXPERIENCE
National Marketing & Content Manager
Denver, CO
The Phoenix 501(c)(3)/ Jun 2018 to Current
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and content databases to maximize outreach.
• Owned marketing campaigns from initial scope through execution and refinement.
• Strengthened program outreach by managing marketing communications, public relations to maximize branding initiatives.
• Designer for OOH and digital campaigns for fundraising and brand awareness with partnering organizations
• Copywriting for email campaigns, scripts, social campaigns, and small grants.
• Front end site management for nonprofit side as well as revenue generating side of organization. Wireframe design and front-end development.
• Management of national store and roll-out for rebranded for apparel. Apparel design. Event organization, marketing, and management.
• Managed all social platforms to create content consistent with branding guidelines for externally facing positioning efforts

Independent Contractor
Denver, CO
Kunicki Restoration, Beauty in the Grit Podcast/ Feb 2019 to Current
• Curated content for social media platforms, including Facebook and Instagram.
• Posted original content to Kunicki Restoration's website, updating pages to align with current branding strategies.
• Utilized editing and photography tools to enhance storytelling.
• Took and edited photos of finished restored pieces to market and publicize Kunicki Restoration.
• Monitored website and social media traffic.
• Created new and updated logos and conducted photoshoots.
• Maintained brand voice for small businesses and creators as well as provided consulting services.
• Manage and refined website front end for optimized workflow and reiteration of brand voice

Creative Marketing Associate
Davie, FL
71 Pounds Inc./ Jul 2017 to Jun 2018
• Built creative marketing department in start-up environment.
• Managed and updated website to maintain more cohesive and modern look and feel.
• Carried out email marketing campaigns about new services offered (B2B)
• Copy development for blog and testimonial recaps.
• Development and design of social media content, white papers, brochures, and other marketing collateral.
• Created email marketing materials for current and prospective customers with Adobe Creative Cloud and company's tailored CMS tool.
• Video filming and editing for promotional purposes.

EDUCATION AND TRAINING
Bachelor of Science: Advertising
Florida State University May 2017
Tallahassee, FL
• Minor in Entrepreneurship
• Summa cum laude graduate
• 3.94 GPA
• Dean's List Honoree all four years
Bachelor of Arts: Studio Art (Text +Media)
Florida State University May 2017
Tallahassee, FL
• Summa cum laude graduate
• 4.0 GPA
• Text +Media and Bookmaking Club Member
• Dean's List Honoree all four years

WEBSITES, PORTFOLIOS, PROFILES
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------------/in/gillianelyse

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advertising, studio art, google analytics, SEO, google adwords, adobe creative suite